Facebook’s New Snapchat-Like Features – Social Media MarketingBy Vilampara on
Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.
Questions On Our Minds
Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?
Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.
Borrowing features from Snapshot seems to have worked for Facebook, though.
As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).
Snapchat is a messaging service for images and other media.
In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.
First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.
Facebook Features That Bear Resemblance to Snapchat
Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.
Instagram Stories Vs. Snapchat Stories
Snapchat Stories have been around since October 2013.
Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.
Facebook Messenger’s Camera Vs. Snapchat’s Camera
In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.
Facebook Original shows Vs. Snapchat Original Shows
Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.
So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.