We live in what can be described as the golden age of social media, as it’s more integral to our lives than ever before. Not only has social media transformed the way we network, socialize, and connect, but it has also opened doors to a whole world of career opportunities. With social media marketing becoming a vital part of the way businesses are run around the globe, top-notch companies are now looking for professionals with extensive knowledge of the subject.
According to PayScale, 11 out of 20 social media jobs pay more than the national average of approximately USD 43,400. Nowadays, more than 87 percent of small businesses are using social media as a marketing tool, which is evident from Constant Contact’s Small Businesses’ “Then and Now” survey conducted in 2013.
So, if you live and thrive on social media, chances are that your dream job is one of these high-paying options:
In a world where technology outperforms print media in the information race, social media plays a significant role in making that possible. And with the presence of innumerable online competitors, companies want to have a significant virtual presence among its present and potential customers. This is where SEO comes in, to ensure maximum digital exposure of the organization.
So, if you know how a search engine works, understand how optimizing content can improve its reach and exposure, and love to research online content, then being a search engine optimization (SEO) specialist is your calling. This job requires a sound knowledge of keywords and algorithms on which different search engines are based. You must be able to analyze websites and improve their online reach by creating search-friendly, high-quality online content. Your salary as an SEO specialist, depending upon your skill level and experience, will be anywhere between USD 25,793 and USD 60,361.
Social Media Marketing Manager
Given the ease and cost-effectiveness of practicing marketing strategies in a digital space, social media marketing has become a buzzword of sorts in the business world. To successfully use this marketing tool, you’ll require a sound knowledge of marketing and how different social media platforms work.
Since each social media platform works differently, your job responsibilities will include crafting different marketing strategies for them, which is crucial to make a brand stand out online. Hence, a degree in Marketing, such as an MBA with a specialization in digital marketing, would be preferable. The average annual salary of a social-media marketing manager is around USD 57,000.
Online Community Manager
With communities coming together online to share similar interests, organizations need professionals to target their potential audience and ensure active participation from them to increase brand loyalty and web traffic. An online community manager makes this possible by acting as the liaison between the company and its customers. As a community manager, your responsibilities will include content posting on social media platforms and handling day-to-day conversations with customers. This could prove to be an ideal job if you enjoy building and maintaining relationships. The annual salary for an online community manager can lie anywhere between USD 30,538 and USD 72,662.
Social Media Copywriter Or Blogger
Apart from lucrative salaries of around USD 15,417 – USD 69,634, this profession also offers perks like flexibility and the ability to work from home. If you have a knack for writing, excellent English, and an understanding of social media and SEO, then you should consider being a social media copywriter or blogger. As a social media copywriter, you will have to create engaging, valuable content via blog posts and social media networks to attract readers.
So, if you are a social media enthusiast, don’t think twice before capitalizing on the opportunities that the social media industry has to offer. Brush up your social media skills and get ready for a promising career!