4 Reasons Why Your Business Needs Video Marketing

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Video is the future of online marketing and video traffic is poised to take a lion’s share of the entire internet traffic by 2021. So, if video marketing isn’t a part of your online marketing strategy, you’re missing out on many potential gains that you will make with video marketing.

Video marketing is progressing at an exponential rate ensuring a good ROI for businesses. Here are some of the reasons that make video marketing an absolute necessity for everyone:

Increases Sales and Revenue

Adding a video about your product on its landing page is known to increase the conversion rate by 80%. Videos are known to lead directly to sales. Research claims that customers who see an explainer video are more likely to buy a product compared to products that don’t have videos.

This shouldn’t come as a surprise to you as vision happens to be the most dominant sense. This makes videos the most effective medium to connect with your customers as well.

Better SEO

If you have videos on your site, you will have visitors spending more time on your website. When visitors spend more time on your site, it sends signals to search engines that the content on your site is good and that it’s a website that they can trust.

Adding a video to your website can increase the chance of your website appearing higher up on Google’s search pages by 53%. Having videos on your website will significantly improve your Google rank, and more so as Google owns YouTube. However, for this to happen, you need to optimize your video for SEO on YouTube. Also, make sure your videos have interesting titles and descriptions.

Higher Engagement

Effective video content is the key to customer engagement. This is the reason why online marketers are always posting videos on social network. Videos engage viewers 10 times more. Videos are also shared more compared to other social posts and blogs.

Videos are also known to engage even the laziest buyers. There are many who don’t like reading through descriptions and prefer to see the product or service in action, something that only videos can offer.

Videos Target Smartphone Users

The fact that smartphone users are increasing every day is known by all. YouTube claims that mobile video viewers increase by 100% every year. This only means that you have an audience there which is growing bigger year after year.

Video marketing has become affordable over the year and there is no reason why your business shouldn’t include it. Creative and emotionally-charged videos can work wonders in attracting customers.

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