When it comes to trends, it’s not easy to predict the social media landscape. Nonetheless, here are some trends we believe will dominate the year 2017 in the social world.
Social media is ever changing and what makes it even more captivating is that there is no lack of surprises in this industry—while newer technology has the power to change the social game, an old idea can suddenly go viral. There is always a lot of exciting activity every year, and this year is going to be no different.
Live Video Content Will Become More Popular
Live video content became very popular in 2016, and this popularity is likely to increase. Many streaming sites have become popular; Twitter’s Periscope and Facebook Live being on the top. YouTube has also recently launched a live video feature for users with more than 10,000 subscribers. Instagram is testing their live video option and they are of course, not the only ones doing so.
Live video content is more engaging than content in any other format and is responsible for a lot of growth on various social media platforms including Facebook. Facebook has placed a massive thrust in this area and is working hard to gain a strong foothold amongst users watching videos online.
Users seem to prefer social networking to social networks. Facebook messenger, WhatsApp, WeChat, and Viber together have more users than the social networks: Instagram, Facebook, Linkedin, and Twitter.
Sending private messages is the preferred way of communication among millennials. An estimated two billion millennials will be using over-the-top messaging apps by the end of 2018, as they prefer the transparency and personal touch that is only possible with one-on-one communication.
Eliminating Fake News
There has been a rise in ‘fake news’ content on various sites that publish inaccurate information regarding current issues, mainly to attract users as a form of click-bait. And the world saw the worst during the US presidential election. Fake news about both Hillary Clinton and Donald Trump was widely circulated on sites like Facebook, Twitter, and other sites.
More and more youngsters are turning to social media as their only news source as opposed to newspaper and TV channels. And so, Facebook has already started taking steps to stop the circulation of fake news and other sites are expected to follow suit.
Augmented and virtual reality started to take off from 2016 and many tech businesses started investing in this sector.
Pokemon Go became a sensation in 2016 and it’s the biggest example of augmented reality. All the social media platforms are expected to join the virtual reality bandwagon in 2017. Facebook has already confirmed that they are experimenting with the idea of augmented reality. They acquired Masquerade, a selfie and live filter app for live streaming video, which is the biggest proof of that fact.
Artificial intelligence is predicted to be a game changer for the year 2017.
Chatbots have the ability to converse with users and while Facebook already has them integrated into its messenger app, many businesses are also using them to converse with customers and solve their queries. They soon will be used to nurture leads and bring in conversions and sales.
Although it may seem like change is the only constant factor in social media, it has now become more important than ever for businesses to adapt, connect, and engage socially with consumers over the Internet.
Here’s to looking forward to an exciting year ahead!