You’re probably aware of the immense size of the app consumer market. As an app developer, it’s easy to make an assumption that a great app is all you need. However, if you don’t suitably market the app itself, it might get buried under the millions (yes, millions!) of apps out there.
1 in 5 people in the world owns a phone, with over 224 million active app users in the US alone. This is a market that, when utilized properly, can make your brand a household name. To stand out from the pack, you need to have a strong mobile app marketing strategy. Let’s look at some of the tactics you can employ to market your app on par with industry leaders.
1. The magic of App Store Optimization (ASO)
When you search for an app, on both Google Play Store and Apple’s App Store, certain apps are prioritized over others. Both these app stores do this by considering the place of your app in their own ranking system. This system takes into account factors like ratings, download count, and tags.
App Store Optimization isn’t as simple as Search Engine Optimization (SEO.) However, you can still use tools like Google’s Adwords Tool to identify keywords that are relevant to your app.
In ASO, you need to ensure that you enter the right details in the respective fields, and also that you pick your categories correctly. Of particular importance are social links, so be sure to market your app among the top social networks such as Facebook, Google+, and Twitter. You can also use tools like MobileDevHQ (TUNE), SearchMan, or Appnique to carry out ASO on your app.
2. Utilizing social media to promote your app
Advertising on social media as an afterthought is a bad idea. This is a huge medium that must be utilized well in advance while creating your app. Ideally, social media plugins should be a part of your application.
At the very least, your audience should be made aware of your products through a page on social media. Encouraging people to post achievements and details on social media is a great idea. The easier it is for your users to talk about your app on social media, the more effective your social media marketing will be. This will bring more curious eyes on your product and get those downloads going.
3. A microsite can go a long way
Mobile app marketing is a pretty competitive market due to the sheer number of competitors. Truly popular areas where you can find people that are likely to be interested in your app are rare. Top app magazines and app-dedicated websites are therefore highly difficult to get featured on, especially if you are a newcomer.
This is where a microsite can come in handy; you can customize it by traditional SEO techniques. By including relevant information about your app, you can pull in a regular audience for your app. A microsite has numerous marketing possibilities; you can share information on your app to a broad audience even before creating it, and thereby generate interest in it.
4. QR Codes—For the instant generation
The smartphone generation is notoriously short on attention. You have a relatively short window before the average user gets bored and moves on. This is where a QR code can come in handy.
A QR code can be used in any visual media such as store-front posters, brochures, websites, and mail (both email and traditional snail mail). Using QR codes, you can share links to anything you want—from a teaser microsite to an app download page.
5. Using professional help
Digital marketing agencies such as Vilampara Media, specialize in marketing mobile apps. Outsourcing your app marketing efforts can come in handy if you’re unaware of the various techniques involved.
Vilampara Media takes care of your marketing process and utilize techniques like ASO, SEM, and social media campaigns to market your app to your target audience.
Using these techniques, you can ensure that your app is marketed right on par with the industry leaders. Use ASO, social media marketing, QR codes, and marketing agencies and market your app like a business professional.