You are probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it is all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!
Why you need to make your posts appealing
The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.
However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.
What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.
How to captivate your audience
Explained in 5 simple tips:
1. Always use images
Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable, funny picture to an interesting graphical representations of your data, also called infographics.
This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.
2. Mix it up
The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.
The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.
3. CTA – Call To Action
However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you are on the quest for leads, which are ways of getting the customer interested in your business. This may be offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.
The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.
4. Connect on an emotional level
It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.
Even if you are not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It is as simple as including content that can bring a smile or create a genuine emotional response, however small.
5. Engaging conversation
By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.
When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!
That is all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!