Congratulations on setting up your blog content. Phase 1 has been accomplished! Now, what? You want people to read your work, but here’s the thing— not everyone on the web will stumble across your posts without some help.
If you’re new to the blogosphere, you’ll soon find that there are a considerable amount of post-hungry individuals who qualify as a loyal audience. Here are a few things you can do to mesmerize readers so that they regularly read, share, and comment on your blog posts.
1. Tag ‘Em & Bag ‘Em
The first thing you need to do is draw up a plan that breaks down the type of content you will be posting and the readers you’ll be targeting. You could be an exceptional food blogger but if you target individuals who are in the financial sector, the popularity of your blog will be in jeopardy.
So, target individuals in the food industry instead, who will read your stuff, and spread the word about your excellent reviews. You’ll also learn what the kind of people your blog attracts, helping you refine your content plans and improve where necessary.
2. Authentic Writing
Originality is a key component of blog writing. Readers will only appreciate your posts if they’re unique and provide valuable information. Keep your posts conversational, and try to engage your readers. Focus on putting across the information in an interesting way to keep them coming back for more!
3. And the ‘Title’ Goes to…
One of the prerequisites for a great blog post is a catchy title. Although your content may be relevant and informative, readers won’t read the article if the title doesn’t catch their eye and incite their interest.
Don’t just frame one title and call it quits. Odds are there is a better title that you just haven’t thought of yet. Experiment a little and frame a few titles before you make your final decision. This will give you the opportunity to exercise your creative muscles a little and think of something really special.
4. Never Stop Learning
Page views don’t always indicate the quality of content. You might be taking in the likes right now, but soon someone newer and more exciting will come along and steal your fickle audience. The only way to retain your readers is by constantly improving the quality of your posts. Veteran bloggers, who have been active for years are a great source of social media wisdom. Get in touch with them and ask for constructive criticism. It might not be what you want to hear, but it might what you need. A lot of bloggers are famous because they’ve learnt from their mistakes and sought help from more experienced writers.
5. Guide Your Readers
Your readers are always curious and want to know more. Take advantage of that. You can use backlinks to redirect visitors to credible blog posts on similar subjects by other bloggers, research papers, and case studies. Not only will you be able to provide all the required information in one place but will also develop better relationships with other bloggers.
6. Talk the Talk
Since you’re a living, breathing, and typing human being, you should make it a point to interact with your followers. When you start a blog and people begin following you, you are starting a relationship of sorts and communication is mandatory for any relationship to work. Frequent your comment section, answer questions, provide tips (if you’re an expert on a subject), mention upcoming projects, and thank them for following you.
At the end of the day, it’s important for you to cater to your followers in a way. Keep them interested and engaged. However, it’s also essential that you don’t lose sight of your goals. You need a loyal audience, but no one is interested in reading something that is inherently inauthentic. So, keep it real, and keep those blog posts coming!