Digital Marketing is a term that is thrown around a lot but has no rigid definition. It’s a term that encompasses more than what we think it does.
In general, marketing is nothing but the action that involves promoting services or products to increase their sale or consumer base. So, the use of traditional media like television, radio, newspapers, etc., comes under this huge, all-encompassing umbrella term.
This may seem confusing, but the term ‘digital marketing’ is more often than not defined by what it is not rather than by what it actually is.
So, let’s take a look at the individual aspects that make up digital marketing to try to define a little more clearly.
What it is not
Digital marketing is characterized by something known as ‘feedback’.
This is a relatively new concept in the field of marketing. This involves immediate and often direct replies from consumers/critics who are exposed to the said advertisement. Traditional means of marketing do not allow for this kind of freedom for the consumer or the marketer. If they do, it is limited and much harder to accomplish.
What it really is
Now, if anything is evident, it’s that digital marketing rests on the idea of connectivity. The ability to directly connect with and listen to the complaints, feedback, and thanks of the consumers is what makes digital media what it is. This enables enterprises to deliver their best, or face the wrath of the thousands of followers that watch the company’s every move.
Why is digital marketing important?
Whether you’re a Snapchat person, or an Instagram addict, or if Facebook is your choice of media, we’re all constantly sharing information. Because of this, digital marketing is necessary, as it enables organizations to reach out to a large and ever-growing consumer base in a shorter span of time than ever before.
Additionally, social media marketing is also cost effective and happens in real time. This means that marketers can get feedback instantly about their services and products, which allows them to quickly implement any necessary changes.
How do you use digital marketing?
Setting up an account on a social media site and garnering followers is the first and simplest step.
However, you need to have a digital marketing strategy in place. Knowing your demographic is essential because then you can choose the right social media to promote your product or service.
Share relevant information, create educational and engaging content, and interact with your consumers as individuals – these are the cornerstones of digital marketing.
You could also have more traditional advertisements on social media platforms. While these might involve less interaction with your audience, you will be able to target these ads to the right demographic.
Now that you’ve seen how useful digital marketing can be, get your strategy together so you can expand your presence online.