All You Need to Know About App Store Optimization (ASO)

All You Need to Know About App Store Optimization (ASO)

Planning to launch a mobile app? Have you given enough thought to how you’re are going to make it popular? If not, then it’s time you learnt about app store optimization, also known as ASO.

App store optimization or ASO is the best way of getting your app noticed and raking in huge number of users. The main purpose of this process is to increase the visibility of your app on app stores. Increased visibility will generate increased traffic, which is your ticket to generating high revenue from the app. However, using ASO is a tricky job and you can’t expect to learn it all in one day.

Here’s an article that will help you understand ASO and how you can make the best use of it.

Put A Compelling Title

The app’s title is the first thing you need to deal with. Ideally, it should contain one keyword or more if you want to increase traffic on your app’s page. A recent study has revealed that apps with keywords in their title have a 10.3% greater ranking than those that don’t. But, before you can insert keywords in the app’s title, remember to do your research properly. Look for keywords that will generate a high traffic but have low competition. You want to attract users but you don’t want your app to get a low ranking in terms of keyword competitiveness.

You can play with keywords by using different app analytics tools available online. Use a range of keywords and observe their impact on your app’s ranking. But, remember to run this iteration technique before launching the app. Once your app is out in the market, it will start gaining popularity through word-of-mouth publicity. If you change the title, new users will not be able to find your app, thereby decreasing traffic.

Write An Impressive Description

The internet-savvy audience is very impatient and want maximum information within a few lines. Most users will only read the first five lines of the app’s description and decide whether they want it or not. You have to make an impression in those first three or four lines if you want to increase downloads.

Unlike the title, here you can experiment with the description after you have launched the app. Keep a few descriptions handy and test them out periodically to understand what works for you. Use keywords in each sentence without losing the context. You can use witty opening lines to catch the attention of users. Once you have a great beginning, working on the remaining part of the description should be an easy job. Lastly, don’t forget to list the features and benefits of your app in this part.

Get Good Ratings and Reviews

This is the tricky part where you have little to no control over the user. The app’s rating solely depends on the user’s experience. So, your job is to first create a killer app and then fix the bugs! Instead of waiting for the user to post a negative review, make sure that they can give you feedback within the app. If you connect with users directly and solve their issues, chances are you will not get too many negative reviews.

On the other hand, you should prompt satisfied users to give high ratings and positive reviews. Remember that in spite of having relevant keywords, you might still not get users if they don’t have enough social proof of your app’s credibility.

App store icons

Use an Eye-Catching Icon

Remember the saying about the first impression being the lasting one? If you want users to take a look at your app, you have to use an attractive icon. And, you have to think about the icon before you launch the app. Get in touch with an app design team and test out different icons on advertising platforms like Google Adwords and Facebook. Ask users to give feedback so that you can come up with the best icon.

Insert the Best Screenshots

Once you have settled down on the icon, use the best screenshots to lure users. You don’t have to follow a logical order to put up the screenshots; you can put the best ones first. While you’re at it, make sure that the screenshots tell the users what they can expect from the app and how it’s the best app they’ll ever download. After the primary screenshots, you can insert some others which express the different functions of the app.

App store optimization is an essential process if you want to generate traffic on your app’s page. Just remember to follow the above-mentioned steps before you launch the app and get ready to gear in millions of users!

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