Posts by Vilampara

It’s an ocean of advertising out there, where if you’re out of sight you’re truly out of mind. Experts can tell you all about online visibility and presence but few business-owners completely understand why it’s so essential to their business’ health and growth. Staying connected to customers and potential clients are your lifeline, especially when…

When it comes to marketing, there are a variety of options that small businesses have. From social posts, content creation to video marketing, small businesses have several ways of reaching their audience. Video content is one of the most versatile forms of engaging an audience. Here are some reasons why video content is essential for…

By now, it’s a known fact that a website plays a key role in business success. Yet, like a lot of businesses, your website may seem to have lost its punch. Today, many business owners who have invested time, effort and money in creating an easy-to-navigate, SEO friendly website are wondering why it has stopped…

This is a time where social media plays a large part in our lives. With the majority of the population spending most of their time on social media, it has the ability to creates a strong impression on both brand perception and purchase decisions made by consumers.  This makes social media the right platform to…

A business in this time and age can succeed only if it has all the right ingredients in place. It needs the product/service that is in demand, the right time to market and most importantly, a means to reach the audience. So how do you build a social media audience for your business? Social media…

Handling your business’ social media account is now a job and requires a lot of attention. Social media erases the line between a business and its customers. This means that as a business, you now have a direct line of contact. As consumers, their feedback is invaluable! You may be wondering, what kind of content…

The success of every social media platform depends upon its ability to keep users engaged. It is a bit of a shocker seeing Snapchat falling behind it’s initial craze. In the world of app domination, Snapchat may have made some crucial errors. Today, Snapchat struggles to pull in 191 million monthly users—a fairly good number,…

Digital marketing is constantly evolving, and tactics that worked even a few years back have become obsolete. It’s important for digital marketers to think creatively to get effective results. What better way to help you think creatively than some inspirational quotes from marketing gurus? Here are some of the best to inspire you and your…

Google has become such an important part of our everyday lives that whenever someone wants to learn more about a business like a restaurant or a hotel, they just perform a search online. And the first thing they look for are customer reviews to help them gauge how good or bad that business is likely…

The popularity of business videos has surged over the past few years even though the concept of video marketing isn’t really new. We now see everyone, from large corporations to social media influencers using videos to promote their products and services. More and more companies are integrating video marketing into their online strategies. Let’s take…