Most companies have events happening throughout the year. If your company is involved in many charities, and/or keeps employees happy with events and outings, it is time you showcase it to the world through video marketing.
Capturing company events can be very useful in increasing the PR (Public Relations) of your business. Showing the proactive steps you have taken to improve the work environment for your employees is bound to attract more clients and potential employees. If people are made aware of your contribution to the society, it will throw more goodwill your way.
There are many creative ways in which you can use the captured footage to your advantage. Using it for your company video will add a personal touch to the latter.
Here are a few reasons you should get started immediately.
Reason 1: Showcase Your Company Profile
The captured video will work help create a good impression of the company.
You can capture celebrations, functions, events like New Year’s eve and Christmas on camera to show how diverse your company is. A fun work environment is sure to keep the employees happy, and they are bound to get better results.
This is a well-known fact, and you can use it to boost your company profile.
Reason 2: Encourage Clients To Work With You
You can keep your existing clients informed about the events through your website page, blog or newsletter. What better way than with a video of you and your company? This will assure them that you are a well-established company with satisfied employees.
Reason 3: A Boost For Employees
Apart from the advantage of increasing the PR of your company, an outing is sure to encourage your employees. It will energize them to get back to work with a fresh and focused mind. It is also a good way to appreciate their efforts for all the hard work they put in.
Team outings and other team events will also help your employees interact outside the office. This can contribute to improving their work relationship as well. A video of the same works to your advantage.
Reason 4: Attracts Prospective Clients And Customers
Using the footage taken during company events will attract more clients and customers. If you have a fun and productive environment, you are sure to create enough publicity to attract the attention of prospective customers.
With employees that are happy with their work life, the video—and their reviews—will get the attention of talented applicants.
Reason 5: Serves As Virtual Memory Lane
If you have all your company events on film, it can be beneficial for you in the long run. If you have the recordings of when you started the company, it can be used in your current ad campaign. The events you capture now will serve as a reminder few years down the lane.
If you don’t already capture company events, outings, and charities, get started today. You will find the recordings very useful both now and in the future.