Blog : Content Marketing

Why Filming Corporate Events Is A Great Idea – Video Marketing

Why Filming Corporate Events Is A Great Idea – Video Marketing

Most companies have events happening throughout the year. If your company is involved in many charities, and/or keeps employees happy with events and outings, it is time you showcase it to the world through video marketing.

Capturing company events can be very useful in increasing the PR (Public Relations) of your business. Showing the proactive steps you have taken to improve the work environment for your employees is bound to attract more clients and potential employees. If people are made aware of your contribution to the society, it will throw more goodwill your way.  

 There are many creative ways in which you can use the captured footage to your advantage. Using it for your company video will add a personal touch to the latter.  

Here are a few reasons you should get started immediately. 

Reason 1: Showcase Your Company Profile 

The captured video will work help create a good impression of the company.  

You can capture celebrations, functions, events like New Year’s eve and Christmas on camera to show how diverse your company is. A fun work environment is sure to keep the employees happy, and they are bound to get better results.  

This is a well-known fact, and you can use it to boost your company profile. 

Reason 2: Encourage Clients To Work With You 

You can keep your existing clients informed about the events through your website page, blog or newsletter. What better way than with a video of you and your company? This will assure them that you are a well-established company with satisfied employees.  

Reason 3: A Boost For Employees 

Apart from the advantage of increasing the PR of your company, an outing is sure to encourage your employees. It will energize them to get back to work with a fresh and focused mind. It is also a good way to appreciate their efforts for all the hard work they put in.  

Team outings and other team events will also help your employees interact outside the office. This can contribute to improving their work relationship as well. A video of the same works to your advantage. 

Reason 4: Attracts Prospective Clients And Customers 

Using the footage taken during company events will attract more clients and customers. If you have a fun and productive environment, you are sure to create enough publicity to attract the attention of prospective customers.  

With employees that are happy with their work life, the video—and their reviews—will get the attention of talented applicants. 

Reason 5: Serves As Virtual Memory Lane 

If you have all your company events on film, it can be beneficial for you in the long run. If you have the recordings of when you started the company, it can be used in your current ad campaign. The events you capture now will serve as a reminder few years down the lane. 

If you don’t already capture company events, outings, and charities, get started today. You will find the recordings very useful both now and in the future.  

 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

Why You Need a Cross Channel Content Marketing Strategy

Why You Need a Cross Channel Content Marketing Strategy

The Need For Cross Channel Content Marketing

Using a single channel for content marketing hardly ever works.

Multichannel marketing simply means that you use multiple content mediums to reach your customers. There are many content channels a business can choose from today, from blog posts to tweets and everything in between. Multi or cross channel marketing lets your customers consume content from their preferred channel.

How Is Cross-Channel Content Marketing Done?

Why You Need a Cross Channel Content Marketing Strategy

Cross-channel marketing, or multi-channel marketing, is engaging with your customer across different channels. From social networks, to emails, to the web, across smartphones tablets and laptops, a consumer today expects a company to provide a holistic, integrated experience.

So how can a company provide its users with this much-valued experience? Keeping in mind that there are millions of potential customers out there, how does a company cater to them all?

Mail order catalogues, direct mail, retail stores, email, PPC ads, mobile organic Search Engine marketing (SEM), email marketing, display advertising, social media, videos, speaking at events, engagements, websites, blogs, ebooks, and white papers—these are the various mediums you can use. 

Customers are spread across these channels, and it is important to reach them all.  It is important to build a cohesive content strategy that touches each potential customer.

Building a Successful Cross Channel Content Marketing Strategy

Step 1 – Know Which Channels Convert

It is important to study the pros and cons of various content channels.

Understand what works, and what doesn’t. To know your customer, you need to know which channel helps you make an impact with them, and how to convert leads.

Step 2- Study Your Customers

Using both real time and digital data, you’ll need to study your customers’ preferences. Understand their likes and dislikes, what devices they use, and when they use them. Create platforms that reach them at the right time, with content that is sure to appeal to them.

Step 3 – Develop a Consistent Message

Develop a strong marketing message that is consistent across all channels.

Your customers are likely to see your brand through one or more of the channels. Inconsistent branding will be misleading and confusing for them. Consistent branding will help your customer remember your message. Ensure that you opt for an effective logo.

A logo represents your company, and is often the most powerful marketing tool you can use. It establishes your identity in the marketing world.

Step 4 – Content and Digital Strategy

When you plan your content and digital strategies, ensure that both work together harmoniously across all channels.

Step 5- Track

It is important to track and monitor the movements of your customers and potential customers. Marketers need to look at each step of the customer’s journey, and find out how they go about their purchases. This comes down to the ability to track behaviour across devices and understand consumers.

Many marketers rely on simple guesswork for tracking. You need to know how consumers interact with your brand if you desire to reach the right individual, with the right content.

Understanding customer preferences, knowing which channels convert, developing a consistent message across all channels, syncing content and digital strategy and finally measuring success correctly—these go a long way in developing a good cross channel content marketing strategy.

 

What You Need To Know About The Types Of Video Content Marketing

What You Need To Know About The Types Of Video Content Marketing

Customers are always looking to be educated about their buying decisions; there are millions of choices out there. So, how do you influence a customer to buy your product and/or service? How do you create content that will boost your sales?

That’s where video content marketing comes in.

What Is Video Marketing?

Videos are ideal marketing tools tools that explain ideas and concepts, increase audience retention, and cause an increase of 97% in purchase intent.

Video content marketing is attractive, engaging, and effective at converting viewers into customers. Videos educate your customers and encourage them to make purchase decisions quicker and faster.

52% of marketers believe that video marketing is effective for brand awareness (WowMakers). 65% of businesses write a blog or two in a week, but deploy only a video per quarter. There’s a scope for a whole lot more of video content.

However, you must ask yourself a few questions once you decide on making a video:

  • What kind of videos are out there?
  • What kind would suit my business best?
  • What kind of videos should I create?

The type of content that goes into your video determines whether your buyer makes a purchase. Here are a few types of video content you can use in your marketing strategies:

  • Personalized Videos

When brands add a personal touch to their marketing videos, they make their audience feel special.

  • Demonstration Videos

At this stage, your potential customers are on the verge of making a purchase.

This is the point at which you can effectively convert potential leads. Here, potential customers will analyze your products’ features, advantages and disadvantages. An option for demo videos is a recorded screen share with narration and/or subtitles. A demo video typically runs up to 10 minutes.

  • 360° Experience Videos

360° videos are a novel concept that can provide a stunning new experience for your customers. Using E Commerce’s new darling, you can introduce product features, provide sneak peeks at a launch, and more.

Either way, you are bound to convert purchase leads into actual purchases.

  • Animation Videos

With animation, you get visual and emotional stimulation. YouTube has more than a billion users. Short, fun Youtube videos are just the thing to induce your customers to buy your product.

  • Testimonials

Testimonial videos showcase your product, and build trust and credibility among your users. You tell your buyers why people chose you over your competitors. Testimonials can be taken from anywhere: during a trade event, after a launch, etc. A little on the costly side, testimonial videos are still a must-have content form.

  • FAQ Videos

If your potential leads are looking for answers to any questions they may have before they buy, this is the place to quell their fears.

With 139% more brand impact, you should definitely opt for video content to hike sales and lead conversions significantly.

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

A smartphone is simply a mobile phone with an advanced operating system; it possesses the abilities of a personal computer operating system and the features of a mobile. The number of people who own a smartphone is constantly on the rise.

If you’re a business owner today, these are facts you absolutely need to be aware of.

Statista, in a study in 2015, estimated that there were 4.43 billion phone users in 2015. For 2016, it predicted an increase to 4.61 billion. The study further expected this number to reach 4.77 billion in 2017. In 2020, this is expected to increase to 6.1 billion (Ericsson Mobility Report).

Smartphone penetration in the following countries is as follows:

  • South Korea (88%)
  • Australia(77%)
  • Israel(74%)
  • USA(72%)
  • Spain(71%)

Developed Countries

CSomScore reports that the number of smartphone users in the US is 198.5 million.  According to the Consumer Intelligence Research Partners (CIRP), the number of iPhones in the US is 110 million. This would mean that there are around 250 million mobile subscribers, with iPhones making up 44 percent of the market.

Secondly, it is assumed that figures will touch the 80 percent threshold mark by March. This should increase with time. For populations under 40, penetration rates already exceed 80 and 90 percent.

Developing Countries

  • Turkey (+42 points), Malaysia (+34), Chile (+26) and Brazil (+26) have evidenced an increase of more than 25 points in smartphone ownership rates since 2013.
  • The country that boasts of the highest smartphone ownership rate is South Korea. Tanzania (11%), Uganda (4%) and Ethiopia (4%) are the countries with the lowest smartphone ownership rates.
  • In developing nations the number of people who have internet access has increased. According to a survey in 2014 and 2015, the following countries have shown an increase – Nigeria (+20 points), Ghana (+19) and China (+13).
  • In 20 nations men use the internet more than women. This is especially true in African nations. More men own a smartphone than women. The following countries have shown an increase in the number of men who use a smartphone – Mexico (+16), Nigeria (+13), Kenya (+12) and Ghana (+12).

Top Vendors

The leading 5 smartphone vendors according to IDC for Q4 2015:

  • Samsung (21.4%)
  • Apple (18.7%)
  • Huawei (8.1%)
  • Lenovo (5.1%)
  • Xiaomi (4.6%).
  • Other vendors (42.1% market share)

The leading US vendors (DeviceAtlas statistics for Q4 2015):

  • Apple (57.35%)
  • Samsung (10.36%)
  • Verizon (8.27%)
  • AT&T (4.31%)
  • LG (3.71%)

According to IDC the leading mobile operating systems in Q2 2015:

  • Android (82.8%)
  • iOS (13.9%)
  • Windows Phone (2.6%)
  • BlackBerry OS (0.3%)
  • Other operating systems (0.4%)

Some interesting facts from Google:

  • Users who check their phone on waking up – 68%
  • Users who have their phone beside them daily – 87%
  • Number of times people check their phones per day – 150 times per day
  • Number of minutes spent on a smartphone daily- 177 minutes

The coming decade is definitely going to see a boom in the smartphone market.  We’re undoubtedly  going to see new operating systems as well. It will be a wait that’s definitely worth it.

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.

Questions On Our Minds

Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?

Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.

Borrowing features from Snapshot seems to have worked for Facebook, though.

As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).

Snapchat is a messaging service for images and other media.

In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.

First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.

Facebook Features That Bear Resemblance to Snapchat

Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.

Instagram Stories Vs. Snapchat Stories

Snapchat Stories have been around since October 2013.

Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.

Facebook Messenger’s Camera Vs. Snapchat’s Camera

In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.

Facebook Original shows Vs. Snapchat Original Shows

Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.

So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.

 

Short Videos—Your Best Bet At Online Content Marketing

Short Videos—Your Best Bet At Online Content Marketing

According to a study, a minute worth of video conveys roughly 1.8 million words. That’s the reason why videos are getting a lot of traction these days. Short videos are proving to be the best content marketing format and show clear results of performing better than text and images.

People want to watch engaging and fun content. They will always skip ads when given a choice. That’s why advertisers want to keep their content as short and crisp as possible. Currently, videos spanning 30-60 seconds work best on major platforms like Facebook and Instagram.

Explainer Videos

Explainer videos explain the product or service in a fun and entertaining way that users can enjoy.

In the case of start-ups, it’s becoming a popular choice. Animated explainer videos are currently the trend, since they’re pleasing to look at and easily consumed.

Shorter Attention Span

The attention span of users is shrinking by the day. On average, studies show that attention on a topic doesn’t last more than 8 seconds. That means there’s a time limit for every pitch you want to make. This can make or break your advertising. If you don’t win the user’s attention within those 8 seconds, then it’s a lost cause for advertisers and content creators.

Among all the formats of content, the video seems to perform best. The click-through rates (CTR) for videos are 80-100% higher than images. In spite of having a higher production cost compared to text and images, videos have much lower cost per click (CPC). So, it can be highly cost effective in the long run. It also has a much higher chance to convert leads to sales.

Snapchat users generally watch videos that are 2-3 seconds long. Advertisers have to come up with compelling content that works within seconds and engages audience within that short span.

Conversion

Retention is the first task of a successful pitch. Getting the attention of the user and keeping them engaged is one of the most difficult tasks in advertising. Statistics show, the longer the time a user spends on a web page, the higher the chances of conversion.

SEO Tool

Content Marketing Toronto

Getting attention from users is one thing. Being visible on search results is equally important. That’s where SEO comes into the picture. Brands work hard on getting themselves ranked higher than competitors.

Videos rank higher than text. That makes them a powerful SEO tool. So it’s better to work on a video rather than text content filled with keywords.

Branding

The most popular approach to branding these days is storytelling. A fascinating and meaningful story conveys a lot of things in a short period. A brand’s culture, identity, core values, and theme can’t be put together using text in a short period of time. Videos do this by combining both visual and auditory elements. This weaves a story that can be both entertaining and informative. Beyond all of this, for any content to be successful, it should trigger an emotional response in the audience. It must connect with the user in such a way that they want to share it with their friends and family. Statistics show that videos and infographics top the list and are most likely to be shared.

Short crisp and impactful content is the foundation of digital marketing. Video is undoubtedly more powerful than other forms of content because of the visual impact that it has.