Blog : SEO Toronto

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

A Beginners Guide To SEO: How To Achieve Solid Marketing Results 

2017’s marketing world is a competitive space. 

SEO, or Search Engine Optimization, is a great way to get ahead of your competition. SEO is a way to get your product/service featured higher on a search engine’s ‘results’ page, through certain techniques. In a nutshell, SEO helps you maintain a company’s visibility on the Internet’s search engines, such as Google, Yahoo, and Bing.  

How It Works 

It is important for a website to be visible on the first ‘results’ page to sustain in the virtual world. If it isn’t available higher up, a number of users go without ever hearing of it.   

SEO In Business Development 

SEO play a crucial role in bringing the name of a business on the topmost list of the first page. If your website isn’t listed on the first page of the search engines, that means your business is virtually invisible.  

According to a research conducted, 9 out of 10 people are shopping online. Gone are those days of visiting each shop and then drawing comparisons between products. Online research is the top trending way to research on anything you need to buy.  This is the era where the consumer is the boss; he knows what he needs, and how to get it. 

How SEO Helps A Business 

  • Recognition as an authority in the virtual boundaries 
  • Engaging consumers 
  • Promotion of business 
  • Improvement of the position in the search engine 

SEO Building Brands Through Social Media 

Social media is a powerful tool. When used correctly, it can actually help with your SEO rankings. It helps you build your brand reputation by increasing search engine rankings and positions among your competition. 

Working On Social Media 

You can guide potential clients towards your business through the trust and loyalty of your social media followers. Pre-existing followers are loyal ones who will play a critical role in raising brand awareness. When your brand reaches a particular set of people, they ‘share’ it with people in their social networks. 

The pre-existing followers know the genuine and originality of the content. So they would spread the information thereby fetching more followers. Since the number of shares increases, the chances of getting a better position in the search engine results gets higher. 

As you garner some activity on your social media, the search engine position gets higher too. Search engines use programs that recognize this activity on social media. They help your web pages ‘rank’ for the right keywords, and users will start seeing your business at the top of relevant search results. 

The right SEO strategy is crucial; it can make or break a business in today’s cut-throat competition.  

Guide to Create an Online Marketing Plan for Startups

Guide to Create an Online Marketing Plan for Startups

Having an online marketing plan is more than a necessity these days, regardless of what products or services you offer. It is really important that the Internet population knows you exist. Why? Because none of your potential customers will buy from you, unless you manage to engage and reach out to the early adopters in your target group. And the early adopters are almost always available to target over the Internet.

Also, the Internet is the main hangout when people need to refer information, consume content, read reviews, and purchase products and services. So building an online presence is surely going to impact your business positively in a large way.

Creating an online presence isn’t easy. Take a look what your competitors are doing and that is when reality will set in. If your competition is doing a lot more than running a website, like a running and promoting a Facebook page, a LinkedIn company page, blogs, uploading videos on YouTube, and more, you’re already late to the party.

Don’t worry, you’re not alone. There are millions of startups out there, making plans on whiteboards, mulling over strategies to bolster an online presence that they have just begun to build.

So where do you begin? Is building a website enough? Do you need to promote your website? What is the budget that you need? What channels do you use to promote your website? Let’s look deeper:

Create A Website

Launching a website is not really enough, although that is the first thing that you need to do to formally kickstart your presence on the web.

You don’t need to know programming languages like C++ or Python to build a website. Numerous free tools are available online that help you to build websites. You can simply drag and drop design elements into templates that these tools already have. They walk you through the process and building a website is a breeze when you use such tools.

Make sure that you build a mobile-friendly website and choose a good domain name, which ideally should be your company name. Consider using e-commerce templates, or platform integrations to reduce the technical complexities.

Optimize Your Site

Vilampara media digital marketing toronto

Search engine optimization is important to ensure that your website gets noticed on search engines. Every time your potential customers search for information on top search engines related to your domain, you have the potential to connect and engage with them, both organically and through advertisements.

Make sure your website has relevant content and it has inbound links. Using visual media like images and videos, along with a blog strategy, are essential for startups.

Be A Social Animal

Today, social media is the best way to build a brand and audience. It’s a great way to introduce your products and services to the world as well.

Having a strong social media presence ensures great results. With over 2 billion social media users, connecting via Facebook, Twitter, et al, you can establish the initial communication line easily with your potential customers. Today, customers are a lot more comfortable connecting with businesses that they have purchased from over social media than any other format. Pick the top three relevant social networks for your target group and start promoting your business organically and through advertisements on those platforms. You will start seeing potential customers over a period of time.

Establishing your own brand takes time and requires a lot of grit and hard work. Doing it correctly, right from the beginning is half the battle won.

6 ways of developing a successful online marketing strategy on a tight budget

6 ways of developing a successful online marketing strategy on a tight budget

You have a great start-up idea that you’ve successfully managed to jump start. And, you’re a visionary who’s looking forward to placing their product in the market. However, you have a tiny constraint when it comes to budget and you don’t want to throw in all your money into marketing. So, what steps can you take when it comes to implementing a successful online marketing strategy on a tight budget?

With the internet at your disposal, digital platform is the way to go for strategizing your online marketing process. It’s extremely important to know beforehand who your product is targeting, the USP of your product, and the marketing strategy so that you can make maximum impact and push your business ahead.

Here is a nifty list of ways to launch your dream project online, especially if you’re on a shoestring budget.

1.    Choose an appropriate social media platform

Social Media- Vilampara

With the number of internet users on the rise, it is pertinent to choose relevant platforms to promote your product. Recently, users have become aware of where to look for specific products and how to analyze them. Therefore, a background research about your consumers becomes important.
Depending on the product you’re selling, choose an appropriate social media platform. For example, if you specialize in photography or you’re running a food business, Instagram and Facebook are some of the best options open to you.

2.    Do a thorough research and background check

Since there are many similar-themed online marketing strategies, you would need to ensure that your product or service offers something that is unique from other products. A thorough research about your product, market, and target audience would let you know of the current trends, likes, and dislikes of your consumers. This will eventually help promote your product and put you ahead of the race.

3.    Create your brand name

Once you’ve followed the top two steps, it is time to create yourself a brand name. A unique name would not only help you stand out among many others but will also stick with you for a really long time. Your brand name would come up on social networks and online searches. Once you’ve established your brand name, selling and popularizing your product becomes easier.

4.    Search engine optimization (SEO)

Usage of suitable keywords would ensure that your website shows up among the first few results when users type in relevant words. Though the process of choosing appropriate keywords could be cumbersome, it’s worth the time and effort since your website will get a boost post the SEO process. Effective search engine marketing would also ensure that you get recognition and your website’s visibility is increased on popular search engines.

5.    Blogging

One of the best ways to connect to your potential customers is to give information about your product through engaging blog posts that can be impersonal yet descriptive. When you get an idea about the consumers’ needs, you can build your future marketing strategies accordingly. This will propel your product among online consumers.

6.    Follow up and feedback

Once you’ve set up your social media brand as well as finished your background research, it’s time to get real-time feedback from those who have been using your product. And therefore, one of the most important online marketing strategies is to ensure that you create channels for appropriate feedback. Also, follow up with your audiences by putting up email subscriptions and social media links. It not only provides a broad picture of how your product is perceived by the audience but also, what changes you can undertake for better performance and customer retention.
Entrepreneurship is one of the best ways of making your presence felt in the world. And with these easy and budget-friendly online marketing tips, you’re sure to grace success in no time at all.

What makes visual promotions the reigning king of Internet Marketing

What makes visual promotions the reigning king of Internet Marketing

The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second.

This is where visual content comes into play.

Images and videos engage people and increase traffic exponentially, more so than boring textual ads. Here is a look at why visual promotions are ruling the marketing arena.

What makes visual promotions the reigning king of marketing
Image of Mona Lisa painting

A picture speaks a thousand words

The correlation between the brain and visuals is very strong.

Our brain has the capacity to process visuals 60,000x faster than written text, and remembers 80% of what we see, as opposed to only 20% of what we read. So when marketers use visual cues, the likelihood that the audience will remember their advertisement increases.

In a world where internet users quickly skim through online pages, graphics can grab their attention and convey your ideas effectively.

 

The impact on social media

Many studies have shown that posts with images engage audiences more effectively than those with only texts or links.

On average, Facebook posts that have images get double the number of comments than those without. On Twitter, an image post receives 18% more clicks, 89% more favorites and 150% more retweets than purely textual posts.

Visual content has the capacity to go viral. It can boost your branding to such an extent that up to 60% of the targeted audience may contact you for business.

 

The magic of infographics

Infographics tell stories, one frame at a time. This visual medium easily and quickly communicates information to the audience, without boring them with long paragraphs of black and white explanations. Google searches for infographics have increased by 25x in the last five years, thus proving that infographics play a major role in increasing brand awareness.

 

Seeing is believing

Attention spans are getting shorter and shorter.

On an average, most people spend less than 15 seconds reading content on a website. In fact, 67% of customers believe that images of products are much more useful than customer ratings or product details. To put it simply, seeing is believing. So clickable photos of your product increases traffic to your website.

What makes visual promotions the reigning king of marketing
video marketing concept

The magic of motion

Did you know that a product video is likely to make 85% of the target audience buy your product? This is because videos help shoppers make decisions.

Moreover, a video advertisement makes it 50x times easier to get your product on the first page of a Google search.  Click here to download our e-book for more details on video marketing.

Visual promotions are steadily replacing fact-heavy articles and advertisements. In 2015, 70% of marketers planned to increase their visual assets. If you intend to become the king of marketing, you’ve got to move with the time and embrace clever visual marketing strategies.

 

Master Instagram with 6 Handy Tips

Master Instagram with 6 Handy Tips

It can be said quite confidently that Instagram is an absolute phenomenon in the world of social media. Created in 2010 by Stanford graduate duo—Kevin Systrom and Mike Krieger—this free mobile app skyrocketed to 100 million users before Facebook acquired it in 2012. Instagram is immensely popular around the world; according to a post on the company’s blog, it now has 400 million users.

There are some handy tricks that, when used effectively, can help you become an instant star on this network. Let’s take a look at six of these, and how you can use these to hashtag your way to insta-stardom!

When Editing Posts, Take Your Time

When you’ve just taken a breathtaking photo that you absolutely need to share immediately, hold off for a bit. Consider your various editing options, and make the appropriate touch-ups.

Maybe you can use another app, or run it through your desktop’s image-editing software. Upload your picture only after you’re completely confident that you have the best version of it. This can make a major difference, so far as the likes and impact it can earn are concerned.

Master Instagram With These 6 Handy Tips

Add a Touch of Class with Text Overlays

Text can be the missing element from your image uploads that were just short of perfectly classy and uber cool. Overlays can add an element of cool to your already beautiful images.

This opens up a number of cool possibilities, as you can add anything from inspiring quotes to funny and eye-catching captions. Using one of the many versatile and easy-to-use apps, you can add the text you want, and just the way you want it, in a matter of seconds.

Some of the more popular text overlay apps include Over and Mystic.

Brightness Adjustments

The brightness tool has a significance that is completely missed by the average user, and you might be missing out on this handy tactic as well. The built-in brightness settings on the Instagram app can make for a handy way to improve the photo without significantly changing your original photo.

In fact, a number of bloggers use only the brightness and saturation settings to fulfil their editing needs.

Don’t Overuse #Hashtags

The hashtag is a handy way to make sure your photo reaches the audience it was intended for. However, a surprisingly large number of people are unaware of this basic fact. Make sure you don’t join the hashtag abuse brigade, peppering each post with irrelevant hashtags.

Unlike twitter, you aren’t technically limited to a certain number of hashtags; simply make sure that you don’t use hashtags that don’t make any sense in the context of your picture.

A definite no-no is using hashtags in front of every word in a sentence; this, in addition to making no sense, is also incredibly annoying to your audience. For example, don’t say “#i #just #love #sunsets.”

Don’t Forget Your Profile Page

When new people want to make a decision on whether to follow you, the first thing they see is your profile page. Make sure you give them enough good reasons to hit that “follow” button. You’ll need to post some information about yourself, your work, and the kind of photos your audience can expect.

Make sure you use the “website” space to post links to your twitter page, your blog feed, and/or your portfolio.

Once you’ve used this to sell yourself to your potential followers, sit back and become an Insta-celebrity!

Master Instagram With These 6 Handy Tips

Make Use of Instagram’s Filters

Instagram comes pre-loaded with a number of handy filters that can help to make your images better-looking, when used tastefully. Try using each one, as well as a combination of multiple filters, to achieve the best version of your picture.

Taste and restraint are key here; randomly added filters aren’t a good idea. Ultimately, this is a matter of your opinion and no one else’s. If you want to achieve popularity, the tried-and-tested methods are generally the safest options.

You, and your choices, ultimately decide the level of popularity you achieve on this popular social medium. Try and incorporate these tips and tactics into your Instagram game and watch as the likes start increasing. Remember the hashtag rule, use text overlays, and use filters on your way to Insta-popularity!