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How To Reach Millennials Through Social Media – Target Marketing

How To Reach Millennials Through Social Media – Target Marketing

If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.

Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.

This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.

Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.

But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.

Facebook  

Target Marketing

Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.

In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.

 

 InsTarget Marketing tagram

Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.

 

Snapchat

In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.

While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.

Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

Facebook Marketing – Get More Likes On Your Facebook Page

Facebook Marketing – Get More Likes On Your Facebook Page

It doesn’t matter if you’re using Facebook marketing to increase your brand’s online presence or if you’re an individual using Facebook as a social tool. Facebook is the king of social networks, with 4.5 billion likes being generated every single day.

There are certain techniques you can use to ensure that you maximize the likes on your posts and updates and strengthen the online presence of your brand.

If you’re an individual using Facebook simply for social interactions, the same techniques essentially still hold good for your personal usage.

Follow these 6 simple tips to ensure that those likes keep coming in!

Facebook marketing

Post Loads Of Photos And Videos

Since people are visually oriented by nature, this is a great idea when you’re trying to garner as many likes as possible. Think of it this way—if you could either post a 1000-word status update on a great pizza you had or upload a great-looking image of the same pizza, which one do you think would gather more likes? |

The picture, you say? Yes, of course!

But before posting pictures on your wall, make sure you add a witty and intriguing caption that will quickly engage people’s attention. For instance, “This guy’s pizza-making skills are out of this world!”

Use tags when appropriate—people tend to like seeing pictures of themselves, and when their involvement in the content of a post is acknowledged.

However, make sure you’re not spamming people’s timelines with tags simply to gain visibility. This is embarrassing, and is bad for your credibility.

Short And Sweet Is The Way To Go

When writing a Facebook post, it is necessary to keep your posts short and to the point. With instant accessibility to a variety of content, your average internet audience is, to put it bluntly, very short on attention.

People don’t want a long narrative on your day at the hairdresser’s—an anecdote about an incident that happened there would be better appreciated than the longer, more detailed story. Content consumers want entertainment, and they want it right now.

Since you’re not technically limited to a character count in your Facebook posts—unlike Twitter— you are the sole judge and decider of your posts’ length, and you’d do well to keep it concise and readable.

Nourish People’s Sense Of Importance

What makes the internet so awesome is that everyone can publish their opinion. Give your viewers a chance to voice their thoughts by regularly asking them questions. When people see that you value their opinions, they tend to respond to your posts and thus follow your posts with more interest than usual.

Abstain from asking generic questions that can easily be googled, and ones that are subject to opinions, like “What is the best way to make eggnog?”!

In fact, all you have to do is make sure that your post provokes a strong response and with a little luck, the internet will overwhelm you with likes.

Timing Matters

Common opinion will tell you that you need to post when there’s maximum activity on your network. This is a misconception.

You need to check and see what time works best for you. To help you create a unique posting schedule, there’s nothing better than simple, trial and error.

The frequency of your posts also matters; posting sporadically is a bad idea, but so is putting up a post every 5 minutes. According to studies carried out by Kissmetrics, 1-2 posts a day make for 40% more engagement and by extension, more likes.

Activity Matters Too

Your activities on Facebook, apart from posting, also have an effect on your overall appeal, and therefore your posts’ likes. When you share an article written by someone, Facebook does you the favor of letting that person know, boosting the potential for you to connect with them and their audience.

Facebook Plugins On Your Blog

These can come in handy when you publish articles on your blog, giving people the opportunity to like and share your content as they’re consuming it. Given the fleeting amount of attention your typical internet audience pays you, this is a good way to canvass all potential likes.

To summarize, all you need to do is include more visual content, post brief, engaging material at appropriate intervals, and stay active on your blog and facebook. By following these tips, you can ensure that your content gets the attention it deserves.