If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.
Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.
This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.
Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.
But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.
Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.
In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.
Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.
In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.
While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.
Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.