Blog : Mobile App Marketing

What Not To Do When Mobile App Marketing

What Not To Do When Mobile App Marketing

Mobile app marketing are all the rage nowadays and almost every e-commerce site has an app of their own. The reason being consumers don’t want to go through the long process of opening a web browser and then searching for different items. They want a simple app that will open up a plethora of options with a few taps. If the app helps them breeze through their everyday shopping or news reading, it will be a hit and consumers will stick to it. But, a few glitches on the app maker’s end and it will be forgotten real fast.

So, if you’re planning to launch a mobile app, here are some marketing mistakes you should totally avoid.

1.    Not Relying On App Store Optimization

You want your app to be searched and found by consumers, you have to use app store optimization! That’s the mantra and if you’re not planning to follow it religiously, your app will not reach the target audience. App store optimization or ASO increases the visibility of your app, escalates page traffic, and helps you earn revenue. The main idea is that you should have keywords in your app’s title and description. Make sure the keywords rake in high traffic but are low on competitiveness. You don’t want keywords that will be rarely used by consumers.

Apart from the keywords, you should pay attention to the screenshots and the icon of the app. If your app looks attractive then it will be successful in grabbing eyeballs. Think there’s too much on your plate? Get in touch with an ASO expert and seek their advice.

2.    Giving A Desktop Experience

You have an e-commerce site and it’s running successfully. Great! You shrink it to fit within the frame of a mobile and sell it in the name of a ‘mobile app’. Catastrophe!
If users had the patience of going through a huge site, why would they download your app? The main purpose of an app is to present the users with a simple interface that will help them finish their tasks easily. For example, if your app offers cleaning services, get to the point quickly. Let them know about the different services you offer and how much you’re going to charge. Make sure they don’t have to go looking for it within the app.

An easy-to-use interface ensures that your customers keep returning to your app. You’ve to make sure that the app appeals to all age groups. Imagine that a 60-year-old man just got a new smartphone and is trying to use your app. How can you make it easier for him? By giving him an interface that focuses on the most important functions of your app.

3.    Not Asking For Feedback

No matter how great your app is, you’ll not be able to get a lot of consumers if your app doesn’t have positive reviews. ASO will increase your page’s visibility but it will be popular only when people start appreciating it. You can’t control a consumer’s views and opinions about your app, but you can stop them from giving a negative review. Remember that even if you have a fantastic app, it’ll not get millions of downloads if there are scores of negative reviews about it.
What can you do to avoid this situation? Create a feedback system through which consumers can communicate with you directly. Don’t wait for them to give a review, instead nip the problem in the bud. If they can express their views directly to you, chances are they’ll not bother about writing a negative review. On the other hand, you should request satisfied users to give ratings and reviews after their job is accomplished. Prompt them at the end of the task and tell them how much you care about their feedback. Positive reviews will help your app gain word-of-mouth publicity and establish its credibility.

4.    Neglecting Consumer Retention Problem

You’ve made a great app and you’ve garnered positive reviews, but your job doesn’t end here. Your app should be able to hold the consumer’s attention constantly. Studies show that almost 50 percent of apps available on iOS and Google Play store have failed to entice users. You’ve to remember that scores of apps are getting released on a daily basis and everyone’s trying to pull in as many users as possible. Once a consumer has found a new app that is better than yours, you have lost them forever!

Fighting retention can be fairly easy if you pay enough attention to your consumer’s needs. If you can’t understand their interests, create a survey so that you learn more about their choices. Keep communicating with your users regularly and keep reminding them of your presence. Occasionally, you can offer some incentives to users so that they keep returning to your app. Just be creative and your consumers will be loyal to you!
Mobile app marketing will take your business to new heights if you can nail it correctly. Just make sure you avoid the mistakes mentioned above and you’re on your way to success.

All You Need to Know About App Store Optimization (ASO)

All You Need to Know About App Store Optimization (ASO)

Planning to launch a mobile app? Have you given enough thought to how you’re are going to make it popular? If not, then it’s time you learnt about app store optimization, also known as ASO.

App store optimization or ASO is the best way of getting your app noticed and raking in huge number of users. The main purpose of this process is to increase the visibility of your app on app stores. Increased visibility will generate increased traffic, which is your ticket to generating high revenue from the app. However, using ASO is a tricky job and you can’t expect to learn it all in one day.

Here’s an article that will help you understand ASO and how you can make the best use of it.

Put A Compelling Title

The app’s title is the first thing you need to deal with. Ideally, it should contain one keyword or more if you want to increase traffic on your app’s page. A recent study has revealed that apps with keywords in their title have a 10.3% greater ranking than those that don’t. But, before you can insert keywords in the app’s title, remember to do your research properly. Look for keywords that will generate a high traffic but have low competition. You want to attract users but you don’t want your app to get a low ranking in terms of keyword competitiveness.

You can play with keywords by using different app analytics tools available online. Use a range of keywords and observe their impact on your app’s ranking. But, remember to run this iteration technique before launching the app. Once your app is out in the market, it will start gaining popularity through word-of-mouth publicity. If you change the title, new users will not be able to find your app, thereby decreasing traffic.

Write An Impressive Description

The internet-savvy audience is very impatient and want maximum information within a few lines. Most users will only read the first five lines of the app’s description and decide whether they want it or not. You have to make an impression in those first three or four lines if you want to increase downloads.

Unlike the title, here you can experiment with the description after you have launched the app. Keep a few descriptions handy and test them out periodically to understand what works for you. Use keywords in each sentence without losing the context. You can use witty opening lines to catch the attention of users. Once you have a great beginning, working on the remaining part of the description should be an easy job. Lastly, don’t forget to list the features and benefits of your app in this part.

Get Good Ratings and Reviews

This is the tricky part where you have little to no control over the user. The app’s rating solely depends on the user’s experience. So, your job is to first create a killer app and then fix the bugs! Instead of waiting for the user to post a negative review, make sure that they can give you feedback within the app. If you connect with users directly and solve their issues, chances are you will not get too many negative reviews.

On the other hand, you should prompt satisfied users to give high ratings and positive reviews. Remember that in spite of having relevant keywords, you might still not get users if they don’t have enough social proof of your app’s credibility.

App store icons

Use an Eye-Catching Icon

Remember the saying about the first impression being the lasting one? If you want users to take a look at your app, you have to use an attractive icon. And, you have to think about the icon before you launch the app. Get in touch with an app design team and test out different icons on advertising platforms like Google Adwords and Facebook. Ask users to give feedback so that you can come up with the best icon.

Insert the Best Screenshots

Once you have settled down on the icon, use the best screenshots to lure users. You don’t have to follow a logical order to put up the screenshots; you can put the best ones first. While you’re at it, make sure that the screenshots tell the users what they can expect from the app and how it’s the best app they’ll ever download. After the primary screenshots, you can insert some others which express the different functions of the app.

App store optimization is an essential process if you want to generate traffic on your app’s page. Just remember to follow the above-mentioned steps before you launch the app and get ready to gear in millions of users!

Digital Marketing in 2016: What to Expect

Digital Marketing in 2016: What to Expect

Digital marketing has seen a lot of changes over the past few years. Some of them became big hits while others took big “hits” and ultimately fizzled out into obscurity. As the tech boom continues, there’s surely going to be a lot of mutations in the marketing DNA. You’re looking at email campaigns, social media campaigns, apps—well, the list is endless—and every segment is bound to evolve or face extinction.

2016 beckons, and there you are predicting what segment of digital media marketing is going to witness a change and who will the new players be to replace the dilapidated. Well, here are a few possibilities you must take note of.

1. The Rise of Cellulars

Everything’s going mobile: food, entertainment, health services, and even romance! Like ants drawn to sugar, businesses all over the world have been putting down their sweet services in the form of apps. You already know that PC/laptop traffic has been overrun by cellular traffic. And with mobile users increasing day-by-day, brands have been pushing to imprint their existence in the mobile universe. If you’re doing the same with your brand, focus on the balance between usability and look. Cellular devices are pretty nowadays, so your app cannot lack in demeanour but has to work like magic!

2. The Video Scenario

Adverts are on the rise on channels like YouTube, Twitter, and Facebook because millions flock to socialize or get entertained. With the rise of internet users every day, marketers have understood that their campaigns produce better results than television adverts. With Google set to reveal video adverts in their search engine results page, digital marketing is going to elevate to a whole new level in 2016. Marketers have also been actively involved in promoting interactive video campaigns and adverts to fish for customers, and this feature is set to continue into 2016.

3. Your Personal Digital Assistant

Digital assistant was a hit in 2015 because people have been too lazy to type when they exploit the search engine. The audio search toolbar has been incorporated into Google’s search engine, and that has fired marketers to rank atop Google’s search results page. But, it’s not as simple as it sounds. Ranking high in search results demands quality content with the inclusion of being unique. So, marketers are surely going to invest in the creation of idiosyncratic content that’ll see their brand/service(s) land high in the SERP.

4. Big Data—A Treasure Trove

Big data is simply like a sunken ship laden with treasure—the path to it is treacherous, but once captured, the riches are insurmountable. Therefore, brands have been laying emphasis on the mining and categorization of data because it aids decision making and provides business insights. An analyst with experience in handling large amounts of data is therefore in demand because they can eat it up with ease and spit-out business intelligence that is essential for propelling content and distribution.

These are only a few pointers that’ll hit digital marketing in 2016 creating ripples in the tech industry. Wearables, bitcoins, and augmented reality are a few other usurpers bound to change the reality of marketing on the world wide web. Let’s wait and see what makes the cut!

Digital Marketing trends that took 2015 by storm

Digital Marketing trends that took 2015 by storm

With the year almost drawing to a close, it’s time to look into the trends that shook digital marketing to the core. They were efficient, positive, assertive, and produced positive results. While you can never predict when they might go out of trend, or when a new player might just swoop in as a replacement, they’ve been faithful to marketers and helped them perk up their brands.

Here they are:

1. Blog-ed!

While some see blogs as a hobby, marketers see it as an important source of content. Almost a majority of them rate blogs ahead of other content—video, images, and podcasts. Why? They’re informative and provide substantial information to address an issue of a customer. And how does this impact a business? Well, for starters, clicks turn into traffic; traffic convert into leads, and voilà, you ultimately have sales. But, the blog post must be ventured with utmost caution because persistent blog posts that tag customers out of a domain can be listed as spam. And you wouldn’t want that at all.

2. All recorded

You must be familiar with a 20 to 30-second advertisement right before your favourite video on channels like Youtube. Well, marketers are fond of exploiting the video segment for advertising their brand/enterprise because the traffic on such websites is insane. The numbers of viewers on these channels are peaking on a daily basis, and marketers see this as an excellent opportunity to convert these visitors into potential leads.

3. The social media supplement

Facebook, Pinterest, LinkedIn, BuzzFeed, and Twitter; these are just a few social media pools people immerse themselves into on a daily basis. And marketers see this as an opportune moment to cast their lines to hook customers to supplement the popularity of their brand(s).

4. Cellular advertisements

Some of you might scoff at the sudden pop-up of a brand right before you open a page. They get on your nerves, don’t they? But the science behind such pop-ups are nothing short of a marketing bait. And these pop-ups are truly beneficial to brands. After all, the transition of PC/laptop users into cellular is happening at lightning speed. And mobile advertisements are just a parcel you’ll have to bear with if you so dearly love your pocket gizmo.

5. The creative bunch

Okay, you might be a viewer of videos and posts by brands but how often do you take a step forward and create content on your own? Well, there are individuals in the market today who create engaging content for viewers. And marketers have capitalized on this by advertising their content besides those delivered by bloggers. They know that the blogger is going to have visitors, so they supplement their content with their own. Brilliant! Truly brilliant!

6. The tempting click

So, you’re reading a post or watching a video but you get distracted by a flashy post beside it, or a pop-up appears out of nowhere and grabs your attention. It tempts you because, well, it’s too good to miss. This tempting click is one introduced by marketers on social media websites or blog-posts that supplement their sales.

These are but a few of the strategies employed by digital marketers to boost their sales/traffic. Have you ever come across any? Now do you know how it works? Be sure to use them if you do have your very own business. And don’t worry if they’re old school because some things never change!

5 Tips to Help Your Mobile App Marketing

5 Tips to Help Your Mobile App Marketing

You’re probably aware of the immense size of the app consumer market. As an app developer, it’s easy to make an assumption that a great app is all you need. However, if you don’t suitably market the app itself, it might get buried under the millions (yes, millions!) of apps out there.

1 in 5 people in the world owns a phone, with over 224 million active app users in the US alone. This is a market that, when utilized properly, can make your brand a household name. To stand out from the pack, you need to have a strong mobile app marketing strategy. Let’s look at some of the tactics you can employ to market your app on par with industry leaders.

1. The magic of App Store Optimization (ASO)

When you search for an app, on both Google Play Store and Apple’s App Store, certain apps are prioritized over others. Both these app stores do this by considering the place of your app in their own ranking system. This system takes into account factors like ratings, download count, and tags.

App Store Optimization isn’t as simple as Search Engine Optimization (SEO.) However, you can still use tools like Google’s Adwords Tool to identify keywords that are relevant to your app.

In ASO, you need to ensure that you enter the right details in the respective fields, and also that you pick your categories correctly. Of particular importance are social links, so be sure to market your app among the top social networks such as Facebook, Google+, and Twitter. You can also use tools like MobileDevHQ (TUNE), SearchMan, or Appnique to carry out ASO on your app.

2. Utilizing social media to promote your app

Advertising on social media as an afterthought is a bad idea. This is a huge medium that must be utilized well in advance while creating your app. Ideally, social media plugins should be a part of your application. vilampara-social-media-marketing

At the very least, your audience should be made aware of your products through a page on social media. Encouraging people to post achievements and details on social media is a great idea. The easier it is for your users to talk about your app on social media, the more effective your social media marketing will be. This will bring more curious eyes on your product and get those downloads going.

3. A microsite can go a long way

Mobile app marketing is a pretty competitive market due to the sheer number of competitors. Truly popular areas where you can find people that are likely to be interested in your app are rare. Top app magazines and app-dedicated websites are therefore highly difficult to get featured on, especially if you are a newcomer.

This is where a microsite can come in handy; you can customize it by traditional SEO techniques. By including relevant information about your app, you can pull in a regular audience for your app. A microsite has numerous marketing possibilities; you can share information on your app to a broad audience even before creating it, and thereby generate interest in it.

4. QR Codes—For the instant generation

The smartphone generation is notoriously short on attention. You have a relatively short window before the average user gets bored and moves on. This is where a QR code can come in handy.

A QR code can be used in any visual media such as store-front posters, brochures, websites, and mail (both email and traditional snail mail). Using QR codes, you can share links to anything you want—from a teaser microsite to an app download page.

5. Using professional help

Digital marketing agencies such as Vilampara Media, specialize in marketing mobile apps. Outsourcing your app marketing efforts can come in handy if you’re unaware of the various techniques involved.

Vilampara Media takes care of your marketing process and utilize techniques like ASO, SEM, and social media campaigns to market your app to your target audience.

Using these techniques, you can ensure that your app is marketed right on par with the industry leaders. Use ASO, social media marketing, QR codes, and marketing agencies and market your app like a business professional.