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Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.

Questions On Our Minds

Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?

Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.

Borrowing features from Snapshot seems to have worked for Facebook, though.

As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).

Snapchat is a messaging service for images and other media.

In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.

First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.

Facebook Features That Bear Resemblance to Snapchat

Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.

Instagram Stories Vs. Snapchat Stories

Snapchat Stories have been around since October 2013.

Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.

Facebook Messenger’s Camera Vs. Snapchat’s Camera

In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.

Facebook Original shows Vs. Snapchat Original Shows

Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.

So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.

 

How To Reach Millennials Through Social Media – Target Marketing

How To Reach Millennials Through Social Media – Target Marketing

If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.

Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.

This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.

Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.

But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.

Facebook  

Target Marketing

Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.

In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.

 

 InsTarget Marketing tagram

Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.

 

Snapchat

In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.

While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.

Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

5 Tips To Make Your Social Media Marketing More Appealing

5 Tips To Make Your Social Media Marketing More Appealing

You’re probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it’s all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!

Why You Need To Make Your Posts Appealing

The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.

However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.

What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.

How To Captivate Your Audience

Explained in 5 simple tips:

Social Media Marketing Toronto

1. Always Use Images

Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable funny picture to an interesting graphical representations of your data, also called infographics.

This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.

2. Mix It Up

The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.

The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.

Social Media Marketing Toronto

3. CTA – Call To Action

However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you’re on the quest for leads, which are ways of getting the customer interested in your business. This may be through offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.

The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.

4. Connect On an Emotional Level

It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.

Even if you’re not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It’s as simple as including content that can bring a smile or create a genuine emotional response, however small.

5. Engaging Conversation

By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.

When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!

That’s all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!

Use These Internet Marketing Tactics to Keep Customers Coming Back

Use These Internet Marketing Tactics to Keep Customers Coming Back

In the world of internet marketing, remarketing is a key technique that helps you market to people who have visited your website.

Let’s say a user is browsing your e-retail site. They could be distracted from making a transaction by anything from a facebook notification to a photo of cats! Once this happens, you could lose this piece of business. While you can’t really stop these users from getting distracted, you can target them later using remarketing.

Remarketing shows users your ads that are relevant to the products they last looked at on your site. These ads can be in any format, such as images, animations, videos, and text. These can be placed where buyers can see them, in places like related Google searches, and on the Google Display Network. The latter is a huge group of more than a million sites and is a part of the Google Network.

This technology makes marketing a little easier, as instead of targeting fresh users, you can target people who showed interest by browsing your site. In this article, let’s take a deeper look at some of the strategies you can use to remarket effectively and successfully.

Select Your Target

The most obvious way to go is to target everyone that has visited your site. When you go about remarketing this way, all the users that visit your website will see your ads when they visit any site on the Google Display Network. This method is called standard remarketing, and you can’t really market specific products based on your users’ preferences using this technique.

Another approach, called dynamic remarketing, is when you send out ads based on the products and services they browsed on your website. This one is better tailored to suit the tastes of individual users. You can use one of these approaches to carry out your remarketing ad campaign.

Approaching Users That Didn’t Convert

The truth is that most users aren’t likely to convert—they don’t sign up for mailing lists, share your content, and most certainly don’t spend money on your product. In fact, for most online advertising, a conversion rate of 10% is considered really good.

If you already have one list that shows you the visitors frequenting your site, you can create another that shows you the ones who converted. Now, using custom combination lists, you can identify the people that visited your site but left before converting, and advertise to them alone.

Re-Engaging With Users That Used Your Site’s Shopping Cart

A certain segment of your customers will add items to your shopping cart and then leave without actually checking out. You can target these users through custom lists, subtracting the users who visited your “Order Confirmation” page from all the users that visited your “Shopping Cart” page.

Tailoring Your Ad For Your Remarketing Campaign

Now that you have your remarketing ideas down, you need to make your ads appealing in order for them to be effective. It’s a good idea to have your ideas tailored to the following guidelines:

  •  Design your ads to have the same look and feel as your website, to create that sense of familiarity
  • As with any ad, have a brief and appealing Call-To-Action (CTA)
  • Make sure the ads are relevant to the target audience
  • Mix it up with different formats, styles, and sizes
  • Schedule your ads for when your audience is likely to see them

Conversion Tracking and Effective Sites

This is a technique that shows you how many users are converting based on your remarketing campaign. If a certain website isn’t justifying your investment with sizeable results, you should consider reducing your bid or altogether exclude it from your campaign. This is easy enough to do, and you can exclude those automatically included sites that you don’t really need to show ads on.

Using these general guidelines, you can tailor your remarketing strategy to make it as effective as it can get. Select your targets carefully, use custom combination lists, make tailored ads, and track your conversion rates. By using these handy tactics, you can ensure that your customers keep coming back to you.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

Vilampara media

  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.

Facebook Marketing – Get More Likes On Your Facebook Page

Facebook Marketing – Get More Likes On Your Facebook Page

It doesn’t matter if you’re using Facebook marketing to increase your brand’s online presence or if you’re an individual using Facebook as a social tool. Facebook is the king of social networks, with 4.5 billion likes being generated every single day.

There are certain techniques you can use to ensure that you maximize the likes on your posts and updates and strengthen the online presence of your brand.

If you’re an individual using Facebook simply for social interactions, the same techniques essentially still hold good for your personal usage.

Follow these 6 simple tips to ensure that those likes keep coming in!

Facebook marketing

Post Loads Of Photos And Videos

Since people are visually oriented by nature, this is a great idea when you’re trying to garner as many likes as possible. Think of it this way—if you could either post a 1000-word status update on a great pizza you had or upload a great-looking image of the same pizza, which one do you think would gather more likes? |

The picture, you say? Yes, of course!

But before posting pictures on your wall, make sure you add a witty and intriguing caption that will quickly engage people’s attention. For instance, “This guy’s pizza-making skills are out of this world!”

Use tags when appropriate—people tend to like seeing pictures of themselves, and when their involvement in the content of a post is acknowledged.

However, make sure you’re not spamming people’s timelines with tags simply to gain visibility. This is embarrassing, and is bad for your credibility.

Short And Sweet Is The Way To Go

When writing a Facebook post, it is necessary to keep your posts short and to the point. With instant accessibility to a variety of content, your average internet audience is, to put it bluntly, very short on attention.

People don’t want a long narrative on your day at the hairdresser’s—an anecdote about an incident that happened there would be better appreciated than the longer, more detailed story. Content consumers want entertainment, and they want it right now.

Since you’re not technically limited to a character count in your Facebook posts—unlike Twitter— you are the sole judge and decider of your posts’ length, and you’d do well to keep it concise and readable.

Nourish People’s Sense Of Importance

What makes the internet so awesome is that everyone can publish their opinion. Give your viewers a chance to voice their thoughts by regularly asking them questions. When people see that you value their opinions, they tend to respond to your posts and thus follow your posts with more interest than usual.

Abstain from asking generic questions that can easily be googled, and ones that are subject to opinions, like “What is the best way to make eggnog?”!

In fact, all you have to do is make sure that your post provokes a strong response and with a little luck, the internet will overwhelm you with likes.

Timing Matters

Common opinion will tell you that you need to post when there’s maximum activity on your network. This is a misconception.

You need to check and see what time works best for you. To help you create a unique posting schedule, there’s nothing better than simple, trial and error.

The frequency of your posts also matters; posting sporadically is a bad idea, but so is putting up a post every 5 minutes. According to studies carried out by Kissmetrics, 1-2 posts a day make for 40% more engagement and by extension, more likes.

Activity Matters Too

Your activities on Facebook, apart from posting, also have an effect on your overall appeal, and therefore your posts’ likes. When you share an article written by someone, Facebook does you the favor of letting that person know, boosting the potential for you to connect with them and their audience.

Facebook Plugins On Your Blog

These can come in handy when you publish articles on your blog, giving people the opportunity to like and share your content as they’re consuming it. Given the fleeting amount of attention your typical internet audience pays you, this is a good way to canvass all potential likes.

To summarize, all you need to do is include more visual content, post brief, engaging material at appropriate intervals, and stay active on your blog and facebook. By following these tips, you can ensure that your content gets the attention it deserves.

What makes visual promotions the reigning king of Internet Marketing

What makes visual promotions the reigning king of Internet Marketing

The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second.

This is where visual content comes into play.

Images and videos engage people and increase traffic exponentially, more so than boring textual ads. Here is a look at why visual promotions are ruling the marketing arena.

What makes visual promotions the reigning king of marketing
Image of Mona Lisa painting

A picture speaks a thousand words

The correlation between the brain and visuals is very strong.

Our brain has the capacity to process visuals 60,000x faster than written text, and remembers 80% of what we see, as opposed to only 20% of what we read. So when marketers use visual cues, the likelihood that the audience will remember their advertisement increases.

In a world where internet users quickly skim through online pages, graphics can grab their attention and convey your ideas effectively.

 

The impact on social media

Many studies have shown that posts with images engage audiences more effectively than those with only texts or links.

On average, Facebook posts that have images get double the number of comments than those without. On Twitter, an image post receives 18% more clicks, 89% more favorites and 150% more retweets than purely textual posts.

Visual content has the capacity to go viral. It can boost your branding to such an extent that up to 60% of the targeted audience may contact you for business.

 

The magic of infographics

Infographics tell stories, one frame at a time. This visual medium easily and quickly communicates information to the audience, without boring them with long paragraphs of black and white explanations. Google searches for infographics have increased by 25x in the last five years, thus proving that infographics play a major role in increasing brand awareness.

 

Seeing is believing

Attention spans are getting shorter and shorter.

On an average, most people spend less than 15 seconds reading content on a website. In fact, 67% of customers believe that images of products are much more useful than customer ratings or product details. To put it simply, seeing is believing. So clickable photos of your product increases traffic to your website.

What makes visual promotions the reigning king of marketing
video marketing concept

The magic of motion

Did you know that a product video is likely to make 85% of the target audience buy your product? This is because videos help shoppers make decisions.

Moreover, a video advertisement makes it 50x times easier to get your product on the first page of a Google search.  Click here to download our e-book for more details on video marketing.

Visual promotions are steadily replacing fact-heavy articles and advertisements. In 2015, 70% of marketers planned to increase their visual assets. If you intend to become the king of marketing, you’ve got to move with the time and embrace clever visual marketing strategies.