Blog : Instagram

How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Top Social Media Celebrity Posts — Social Media Marketing

Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also share behind-the-scene moments to promote themselves. Instagram has continued to be the most popular platform, with celebrities sharing photos and expressing themselves online to fans. It’s also used to promote material and even respond to controversies.

Let’s look at some of the top celebrity posts on Instagram, the posts that became famous (and infamous) and got the most number of likes and comments.

Instagram

Social Media Marketing

Selena Gomez’s Coke Post

With 4.4 million likes and 170,000 comments, Selena Gomez’s coke post is one the most liked posts on Instagram. Even after 5 months, it holds to its title with 1.5 million likes and 62,000 comments. She has been aptly named ‘Queen of Insta’ by her fans, a name that suits her perfectly.

Beyonce’s Pregnancy Post

 

Beyoncé’s post has earned almost 6.5 million likes on Instagram in only eight hours. This broke the previous record of Selena Gomez’s coke post. Beyonce announced her twin pregnancy with this post and surprised fans.

Taylor Swift’s Halloween Post

Balanced—that’s one word that suits Taylor Swift. She offers a bits and pieces of her private life to her fans on Instagram but  doesn’t share too much or too often.

Taylor made a post revealing her Deadpool costume, which she took from Ryan Reynolds on Halloween. This surprised a lot of her fans. There was also a post that wished Kennedy Raye on her birthday, who’s also a part of the frame.

Blake Lively and Beauty And The Beast

If there was one celebrity whose account flourished in 2016, Blake Lively takes the cake. She shared a lot more than others. Her account performed well during the  2016 Cannes Film Festival. She engaged with her fans and posted a number of Internet memes as well. In one of her posts, the actress shared an image of her wearing an outfit that resembled Belle’s dress from ‘Beauty and the Beast’. This won the hearts of her fans.

Britney Spear’s Salad Pic

 

Simply the best ever!!!!!!!

A post shared by Britney Spears (@britneyspears) on

Britney Spears has been known to be unpredictable. That’s why everyone loves her. She uploads stock-image photos as well as photos from her other accounts. Her images always come with a unique caption. The close-up pic of a Caprese salad with the caption ‘simply the best ever’ has been a fan favourite.

Gigi Hadid’s Cool Outfit

Gigi Hadid’s posts are an absolute delight on Instagram. Her aesthetic sense is consistent. The fact that she’s doesn’t try too hard to get her photos perfect makes her all the more popular. She has a life that anyone would envy. Although she could have made her Instagram account say ‘look how enviable my life is’, she avoids that. That earns her the admiration of her fans, since she tries to relate and bond with them.

Some other celebrities you can follow on Instagram are Katy Perry, Nina Dobrev, Rashida Jones, and Zendaya (check her app too) to name only a few.

Twitter

While it’s difficult to make a list of the best celebrity posts on Twitter, there are some that stand out. Some you should follow on Twitter are Rihanna, Justin Bieber, Lady Gaga, Katy Perry, Shakira, Taylor Swift, and Britney Spears.

Some of these celebrities share multiple updates a day and have millions of followers.

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

What makes visual promotions the reigning king of Internet Marketing

What makes visual promotions the reigning king of Internet Marketing

The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second.

This is where visual content comes into play.

Images and videos engage people and increase traffic exponentially, more so than boring textual ads. Here is a look at why visual promotions are ruling the marketing arena.

What makes visual promotions the reigning king of marketing
Image of Mona Lisa painting

A picture speaks a thousand words

The correlation between the brain and visuals is very strong.

Our brain has the capacity to process visuals 60,000x faster than written text, and remembers 80% of what we see, as opposed to only 20% of what we read. So when marketers use visual cues, the likelihood that the audience will remember their advertisement increases.

In a world where internet users quickly skim through online pages, graphics can grab their attention and convey your ideas effectively.

 

The impact on social media

Many studies have shown that posts with images engage audiences more effectively than those with only texts or links.

On average, Facebook posts that have images get double the number of comments than those without. On Twitter, an image post receives 18% more clicks, 89% more favorites and 150% more retweets than purely textual posts.

Visual content has the capacity to go viral. It can boost your branding to such an extent that up to 60% of the targeted audience may contact you for business.

 

The magic of infographics

Infographics tell stories, one frame at a time. This visual medium easily and quickly communicates information to the audience, without boring them with long paragraphs of black and white explanations. Google searches for infographics have increased by 25x in the last five years, thus proving that infographics play a major role in increasing brand awareness.

 

Seeing is believing

Attention spans are getting shorter and shorter.

On an average, most people spend less than 15 seconds reading content on a website. In fact, 67% of customers believe that images of products are much more useful than customer ratings or product details. To put it simply, seeing is believing. So clickable photos of your product increases traffic to your website.

What makes visual promotions the reigning king of marketing
video marketing concept

The magic of motion

Did you know that a product video is likely to make 85% of the target audience buy your product? This is because videos help shoppers make decisions.

Moreover, a video advertisement makes it 50x times easier to get your product on the first page of a Google search.  Click here to download our e-book for more details on video marketing.

Visual promotions are steadily replacing fact-heavy articles and advertisements. In 2015, 70% of marketers planned to increase their visual assets. If you intend to become the king of marketing, you’ve got to move with the time and embrace clever visual marketing strategies.

 

Master Instagram with 6 Handy Tips

Master Instagram with 6 Handy Tips

It can be said quite confidently that Instagram is an absolute phenomenon in the world of social media. Created in 2010 by Stanford graduate duo—Kevin Systrom and Mike Krieger—this free mobile app skyrocketed to 100 million users before Facebook acquired it in 2012. Instagram is immensely popular around the world; according to a post on the company’s blog, it now has 400 million users.

There are some handy tricks that, when used effectively, can help you become an instant star on this network. Let’s take a look at six of these, and how you can use these to hashtag your way to insta-stardom!

When Editing Posts, Take Your Time

When you’ve just taken a breathtaking photo that you absolutely need to share immediately, hold off for a bit. Consider your various editing options, and make the appropriate touch-ups.

Maybe you can use another app, or run it through your desktop’s image-editing software. Upload your picture only after you’re completely confident that you have the best version of it. This can make a major difference, so far as the likes and impact it can earn are concerned.

Master Instagram With These 6 Handy Tips

Add a Touch of Class with Text Overlays

Text can be the missing element from your image uploads that were just short of perfectly classy and uber cool. Overlays can add an element of cool to your already beautiful images.

This opens up a number of cool possibilities, as you can add anything from inspiring quotes to funny and eye-catching captions. Using one of the many versatile and easy-to-use apps, you can add the text you want, and just the way you want it, in a matter of seconds.

Some of the more popular text overlay apps include Over and Mystic.

Brightness Adjustments

The brightness tool has a significance that is completely missed by the average user, and you might be missing out on this handy tactic as well. The built-in brightness settings on the Instagram app can make for a handy way to improve the photo without significantly changing your original photo.

In fact, a number of bloggers use only the brightness and saturation settings to fulfil their editing needs.

Don’t Overuse #Hashtags

The hashtag is a handy way to make sure your photo reaches the audience it was intended for. However, a surprisingly large number of people are unaware of this basic fact. Make sure you don’t join the hashtag abuse brigade, peppering each post with irrelevant hashtags.

Unlike twitter, you aren’t technically limited to a certain number of hashtags; simply make sure that you don’t use hashtags that don’t make any sense in the context of your picture.

A definite no-no is using hashtags in front of every word in a sentence; this, in addition to making no sense, is also incredibly annoying to your audience. For example, don’t say “#i #just #love #sunsets.”

Don’t Forget Your Profile Page

When new people want to make a decision on whether to follow you, the first thing they see is your profile page. Make sure you give them enough good reasons to hit that “follow” button. You’ll need to post some information about yourself, your work, and the kind of photos your audience can expect.

Make sure you use the “website” space to post links to your twitter page, your blog feed, and/or your portfolio.

Once you’ve used this to sell yourself to your potential followers, sit back and become an Insta-celebrity!

Master Instagram With These 6 Handy Tips

Make Use of Instagram’s Filters

Instagram comes pre-loaded with a number of handy filters that can help to make your images better-looking, when used tastefully. Try using each one, as well as a combination of multiple filters, to achieve the best version of your picture.

Taste and restraint are key here; randomly added filters aren’t a good idea. Ultimately, this is a matter of your opinion and no one else’s. If you want to achieve popularity, the tried-and-tested methods are generally the safest options.

You, and your choices, ultimately decide the level of popularity you achieve on this popular social medium. Try and incorporate these tips and tactics into your Instagram game and watch as the likes start increasing. Remember the hashtag rule, use text overlays, and use filters on your way to Insta-popularity!