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Steps To Create A Business Page To Boost LinkedIn Marketing

Steps To Create A Business Page To Boost LinkedIn Marketing

Founded in 2002, LinkedIn is a business and employment-based social networking platform used mainly for professional networking. With over 200 million users, it is unique and popular across the globe. Job seekers can post their CVs and employers can post jobs. Every member of LinkedIn has his or her own professional profile. In the same way, companies have business pages to boost LinkedIn marketing.

Your company page will help other LinkedIn members learn about your business, products and services, job openings, and other important updates. Opening a LinkedIn company page is easy, however, there are few things that you need in order to open a page.

Requirements For A LinkedIn Company Page

  1. You need to have your own LinkedIn personal profile with your true first and last name and your profile must be at least seven days old
  2. Your profile strength must be Intermediate or All Star
  3. The number of connections you have in your profile should be many
  4. You need to be currently employed by the company and this information needs to be listed under the ‘Experience’ section
  5. Your company email address is confirmed on your profile
  6. The email domain of your company is unique

 

Once you have fulfilled these requirements, you can create your company’s page. The steps involved are:

Step 1

Go to your homepage and move the cursor to the top and select ‘Companies’.

Step 2

You will come across a ‘Create a Company Page’ option on the right. Click on ‘create’.

Step 3

Now you need to enter your company’s name and your work email ID.

Step 4

Click on ‘continue’ and enter company details as asked on that page.

  • If your work e-mail address is unconfirmed on your profile, then LinkedIn will send a message to your mail address. Follow the instructions sent to that e-mail address, so that your work e-mail address can be confirmed. You can only create a LinkedIn company page, if your work email address is confirmed.
  • A red error message will pop up if there is any problem creating your company page.
  • Remember, there is no preview available. As soon as you click on ‘publish’, your page goes live on LinkedIn’s website.
  • In order to publish your company page, you will need to write a company description (250-2000 characters) and also include your company’s website URL

Tips To Grow Followers On Your LinkedIn Company Page

Social Media Marketing Toronto Vilampara Media

It is merely not enough to open a company page in LinkedIn. In order to reach out to more people, your page needs followers. Here are few tips to help you gain more followers on your company page:

  • Write a compelling description and include keywords, so that people can easily find you.
  • Make sure your company page has the products and services you offer along with images. Keep in mind that the most important product or service should be on the top.
  • Have a fantastic cover image.
  • Ask your employees to connect to the page.
  • Publish updates and promote your page well.
  • Lastly, make sure that the content on your page is fresh, unique, and informational.

 

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

Spot Talent Using LinkedIn

Spot Talent Using LinkedIn

It is undeniable that LinkedIn has revolutionized the recruitment scene over the past decade. LinkedIn has transformed the way businesses hire employees by providing access to large pools of diverse talent. Today, it boasts over 300 million members and proudly holds the title of the world’s largest professional network.

Is your organization all set to use LinkedIn’s immense network to hunt down the best talent you can find? Merely putting up a job posting won’t get you the best response, which is why you should learn how to use LinkedIn to your advantage.

Here’s what you need to know as an employer before you delve into LinkedIn recruitment:

Opt for a premium subscription

Choosing a premium subscription will certainly give you an edge as an employer. This grants you access to some features, which are unavailable to free subscribers. Some of the major benefits of opting for the LinkedIn recruiter corporate edition subscription include:

  1. Unlimited access: With a free account, you won’t be able to access the full profiles of some candidates. Also, you may miss out on a potential candidate as the number of search results are limited. A premium subscription gives you access to the complete profiles of over 1000 candidates.
  2. Advanced search features: his feature comes in handy when you’re looking for a candidate with a specific list of requirements in mind. You can filter your searches according to fields like industry, academic background, and work experience. Using filters on search results will make discovering your ideal candidate an easy task.
  3. Direct contact using InMail: Another advantage of opting for a recruiter corporate edition subscription is the “InMail” feature, which allows you to contact potential candidates via private message. As this communication method has high response rates, it helps increase your chances of procuring your ideal team.

Upgrade your LinkedIn profile

Today, everyone is trying to stand out in the virtual crowd, which is why you can’t fall behind with regards to your LinkedIn profile. Candidates tend to follow companies they are interested in working at. Hence, it’s important to showcase what makes your company special in your profile. Post interesting articles, pictures, and videos that are relevant to your organization and make sure your profile reflects your organization’s aims, beliefs, and objectives.

Perks of job boards

With LinkedIn job boards, you can extend your search to passive candidates, by using the “Jobs You May Be Interested In” widget. This will help you target the right audience by encouraging them to explore new opportunities. If you own a premium account, you can also keep track of the impact your post has on the recruitment scene. LinkedIn’s job network lets you see who is interested in the job and whether your offer is getting the results you expected. This will help you figure out how to tweak your job post to get a better response.

The catbird seat of web ads

Want to reach prospective candidates outside of LinkedIn? LinkedIn’s web ads are the solution. This effective service ensures that your job post pops up on different websites to reach your target audience effectively. This feature not only lets you re-target active job-seekers but also allows you to reach out to passive candidates who are not actively seeking a job but might consider shifting depending on the opportunity offered.

Make the most of these easy recruitment tricks on LinkedIn and build a successful organization with the best talent you can find.