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How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Top Social Media Celebrity Posts — Social Media Marketing

Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also share behind-the-scene moments to promote themselves. Instagram has continued to be the most popular platform, with celebrities sharing photos and expressing themselves online to fans. It’s also used to promote material and even respond to controversies.

Let’s look at some of the top celebrity posts on Instagram, the posts that became famous (and infamous) and got the most number of likes and comments.

Instagram

Social Media Marketing

Selena Gomez’s Coke Post

With 4.4 million likes and 170,000 comments, Selena Gomez’s coke post is one the most liked posts on Instagram. Even after 5 months, it holds to its title with 1.5 million likes and 62,000 comments. She has been aptly named ‘Queen of Insta’ by her fans, a name that suits her perfectly.

Beyonce’s Pregnancy Post

 

Beyoncé’s post has earned almost 6.5 million likes on Instagram in only eight hours. This broke the previous record of Selena Gomez’s coke post. Beyonce announced her twin pregnancy with this post and surprised fans.

Taylor Swift’s Halloween Post

Balanced—that’s one word that suits Taylor Swift. She offers a bits and pieces of her private life to her fans on Instagram but  doesn’t share too much or too often.

Taylor made a post revealing her Deadpool costume, which she took from Ryan Reynolds on Halloween. This surprised a lot of her fans. There was also a post that wished Kennedy Raye on her birthday, who’s also a part of the frame.

Blake Lively and Beauty And The Beast

If there was one celebrity whose account flourished in 2016, Blake Lively takes the cake. She shared a lot more than others. Her account performed well during the  2016 Cannes Film Festival. She engaged with her fans and posted a number of Internet memes as well. In one of her posts, the actress shared an image of her wearing an outfit that resembled Belle’s dress from ‘Beauty and the Beast’. This won the hearts of her fans.

Britney Spear’s Salad Pic

 

Simply the best ever!!!!!!!

A post shared by Britney Spears (@britneyspears) on

Britney Spears has been known to be unpredictable. That’s why everyone loves her. She uploads stock-image photos as well as photos from her other accounts. Her images always come with a unique caption. The close-up pic of a Caprese salad with the caption ‘simply the best ever’ has been a fan favourite.

Gigi Hadid’s Cool Outfit

Gigi Hadid’s posts are an absolute delight on Instagram. Her aesthetic sense is consistent. The fact that she’s doesn’t try too hard to get her photos perfect makes her all the more popular. She has a life that anyone would envy. Although she could have made her Instagram account say ‘look how enviable my life is’, she avoids that. That earns her the admiration of her fans, since she tries to relate and bond with them.

Some other celebrities you can follow on Instagram are Katy Perry, Nina Dobrev, Rashida Jones, and Zendaya (check her app too) to name only a few.

Twitter

While it’s difficult to make a list of the best celebrity posts on Twitter, there are some that stand out. Some you should follow on Twitter are Rihanna, Justin Bieber, Lady Gaga, Katy Perry, Shakira, Taylor Swift, and Britney Spears.

Some of these celebrities share multiple updates a day and have millions of followers.

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

What makes visual promotions the reigning king of Internet Marketing

What makes visual promotions the reigning king of Internet Marketing

The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second.

This is where visual content comes into play.

Images and videos engage people and increase traffic exponentially, more so than boring textual ads. Here is a look at why visual promotions are ruling the marketing arena.

What makes visual promotions the reigning king of marketing
Image of Mona Lisa painting

A picture speaks a thousand words

The correlation between the brain and visuals is very strong.

Our brain has the capacity to process visuals 60,000x faster than written text, and remembers 80% of what we see, as opposed to only 20% of what we read. So when marketers use visual cues, the likelihood that the audience will remember their advertisement increases.

In a world where internet users quickly skim through online pages, graphics can grab their attention and convey your ideas effectively.

 

The impact on social media

Many studies have shown that posts with images engage audiences more effectively than those with only texts or links.

On average, Facebook posts that have images get double the number of comments than those without. On Twitter, an image post receives 18% more clicks, 89% more favorites and 150% more retweets than purely textual posts.

Visual content has the capacity to go viral. It can boost your branding to such an extent that up to 60% of the targeted audience may contact you for business.

 

The magic of infographics

Infographics tell stories, one frame at a time. This visual medium easily and quickly communicates information to the audience, without boring them with long paragraphs of black and white explanations. Google searches for infographics have increased by 25x in the last five years, thus proving that infographics play a major role in increasing brand awareness.

 

Seeing is believing

Attention spans are getting shorter and shorter.

On an average, most people spend less than 15 seconds reading content on a website. In fact, 67% of customers believe that images of products are much more useful than customer ratings or product details. To put it simply, seeing is believing. So clickable photos of your product increases traffic to your website.

What makes visual promotions the reigning king of marketing
video marketing concept

The magic of motion

Did you know that a product video is likely to make 85% of the target audience buy your product? This is because videos help shoppers make decisions.

Moreover, a video advertisement makes it 50x times easier to get your product on the first page of a Google search.  Click here to download our e-book for more details on video marketing.

Visual promotions are steadily replacing fact-heavy articles and advertisements. In 2015, 70% of marketers planned to increase their visual assets. If you intend to become the king of marketing, you’ve got to move with the time and embrace clever visual marketing strategies.

 

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

The iconic blue bird is warbling louder than ever. Twitter marketing has gone from #PassingFad to ‘#Here2Stay’ since its launch in 2006. Businesses, at least the forward-thinking ones, jumped on the Twitter bandwagon and had benefited greatly from it.

What is it about these 140-character long tweets that work so well? In this article, we delve into what Twitter can do for a small business and why you should cash in on this.

But first, let’s take a look at the statistics involved with this social network:

  • Twitter has more than 270 million active users
  • Around 20% of Internet users have Twitter accounts
  • Every second sees an average of 6000 tweets
  • The average Twitter user is subscribed to at least five businesses

To call this social media network, ‘impressive’ would be underselling it. So, what can your small business use Twitter for?

Tap Into The Pulse

vilampara tap into the pulse of twitter users

Millions of users are active on Twitter right now. They are all potential customers.

By simply searching Twitter using the right keywords, you can get an accurate representation of what people think of a certain idea or product. A few decades ago, this kind of access to actionable insights would have been unthinkable. Now, it’s commonplace.

You would be amiss to pass upon this treasure trove of information. Using the insights you glean from Twitter, you can adapt your product or service to the current market climate.

While Twitter can’t replace comprehensive market research, it’s a great addition to your toolkit.

 

Drive Brand Awareness

vilampara drive brand awareness

If you’re a small business owner, then you know the importance of brand awareness. It can be a struggle to capture people’s attention in today’s saturated market. It’s going to be an even bigger struggle if you don’t use all the tools you have at your disposal.

Twitter can do incredible things for your brand image and awareness. Get the word out about any offers, promotions, or specials you might have and rest easy, knowing that it’ll reach your followers.

Create a profile for your business and reach out to the masses. Remember those statistics about the average user being plugged into the Twitter feeds of at least 5 businesses? You can, and should, be one of those companies.

Create a content strategy and get started today!

Leverage Transparent Customer Service

While we’re talking about your customers, there’s another important use of Twitter that needs to be touched upon. Customer service can make or break your business in this day and age. What better way to showcase your customer service skills than with Twitter?

It’s easy for your customers to reach out to you using this platform. This gives you the opportunity to improve your brand image and solve their complaints efficiently.

Business Connections At Your Fingertips

B2B networking is now easier than ever before. A number of high-profile individuals have an active Twitter presence. You have a direct channel of access to everyone from celebrities to top professionals from every field.

Drop them a line, strike up a conversation, and you never know where it could lead. Twitter helps you put yourself out there for free.

See What The Competition Is Up To

vilampara see what competition is up to

Want to see what you’re up against? No problem, Twitter’s got you covered. Look up your competitors on Twitter and go through their Twitter feeds regularly. This can give you insights into their methods and weaknesses. Adopt what you can and learn from any mistakes they make.

The advantages of using Twitter are manifold. So create your account today and don’t forget to stay active. Use your 140 characters well!