Blog : Video Content

Why Filming Corporate Events Is A Great Idea – Video Marketing

Why Filming Corporate Events Is A Great Idea – Video Marketing

Most companies have events happening throughout the year. If your company is involved in many charities, and/or keeps employees happy with events and outings, it is time you showcase it to the world through video marketing.

Capturing company events can be very useful in increasing the PR (Public Relations) of your business. Showing the proactive steps you have taken to improve the work environment for your employees is bound to attract more clients and potential employees. If people are made aware of your contribution to the society, it will throw more goodwill your way.  

 There are many creative ways in which you can use the captured footage to your advantage. Using it for your company video will add a personal touch to the latter.  

Here are a few reasons you should get started immediately. 

Reason 1: Showcase Your Company Profile 

The captured video will work help create a good impression of the company.  

You can capture celebrations, functions, events like New Year’s eve and Christmas on camera to show how diverse your company is. A fun work environment is sure to keep the employees happy, and they are bound to get better results.  

This is a well-known fact, and you can use it to boost your company profile. 

Reason 2: Encourage Clients To Work With You 

You can keep your existing clients informed about the events through your website page, blog or newsletter. What better way than with a video of you and your company? This will assure them that you are a well-established company with satisfied employees.  

Reason 3: A Boost For Employees 

Apart from the advantage of increasing the PR of your company, an outing is sure to encourage your employees. It will energize them to get back to work with a fresh and focused mind. It is also a good way to appreciate their efforts for all the hard work they put in.  

Team outings and other team events will also help your employees interact outside the office. This can contribute to improving their work relationship as well. A video of the same works to your advantage. 

Reason 4: Attracts Prospective Clients And Customers 

Using the footage taken during company events will attract more clients and customers. If you have a fun and productive environment, you are sure to create enough publicity to attract the attention of prospective customers.  

With employees that are happy with their work life, the video—and their reviews—will get the attention of talented applicants. 

Reason 5: Serves As Virtual Memory Lane 

If you have all your company events on film, it can be beneficial for you in the long run. If you have the recordings of when you started the company, it can be used in your current ad campaign. The events you capture now will serve as a reminder few years down the lane. 

If you don’t already capture company events, outings, and charities, get started today. You will find the recordings very useful both now and in the future.  

 

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

A  Statistical Look At Video Marketing: Viewership Across Social Media Channels

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

In video marketing, we use videos to promote a brand, product or service. Examples of video marketing include viral videos, customer testimonials, videos from live events, how to videos, explainer videos, and corporate training videos.

The benefits of video marketing include increasing search engine ranking, conversions, click through rates and open rates. Video is cost-effective, and can reach your audience at any time. Video appeals to a person’s emotions, resulting in higher marketing efficiency than other mediums.

Online Video Marketing

  • By 2017, 74% of all online traffic will comprise of online videos. (KPCB). As online traffic increases, the share of online video also increases.
  • 52% of marketers think that videos are essential for brand awareness (WowMakers). More and more marketers are including videos in their branding as conversion rates increase when videos are used.
  • Conversion will increase by 80% if videos are included (EyeView). Conversion rates rise with every video inserted on a landing page.
  • Before visiting a store, almost 50% of internet users look for product or service-related videos (ThinkWithGoogle). Internet users are now more tech-savvy than before, and spend hours browsing online catalogues for the perfect item.
  • Online shoppers who look at videos are 1.81x more likely to purchase a product or service than non-viewers (DMB Adobe). Non-viewers are less likely to purchase a product than online viewers; they have no prior knowledge of the product they want to buy. Those that view demo videos, however, have a better knowledge of the product. This results in a likelier purchase.
  • As many as 4x customers would rather watch a video than read a review (Animoto). Most customers prefer to watch a video of a product than to read about it; they get to see the product up close. Various angles of the product can be seen as well. All this contributes to a quicker purchase. Merely reading about the product prevents the customer from getting to see the product up close.

Social Media Videos

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

  • Facebook boasts of 500 million video watchers a day (TubularInsights). Facebook today boasts of millions of users. This number increases daily. More than an hour of Facebook or YouTube videos a week is watched by 45% of its viewers. (WordStream).
  • 10 billion videos are watched by Snapchatters (AdWeek). Snapchat boasts of millions of users and billions of videos being watched daily.
  • Twitter boasts of 82% of its users being video watchers (Bloomberg). More than 3/4th of Twitters users watch video content on Twitter.
  • 43% of marketers would opt for video content over copy, but for the problem of cost and time(Buffer). Most marketers now prefer online video market promotion due to quick conversion rates and high search engine ranking.

Video marketing is thus a complete requirement for every business. It not only hikes sales but helps in customer retention as well.

 

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos are the next big thing when it comes to content marketing online. Currently, infographics are the most shared graphic content, but videos are fast catching up. Research by Cisco suggests that 69% of internet traffic next year will be video. This can range anywhere from the cat videos that we all know and love, to viral marketing videos that sell products without consumers even realizing it.

Power Of Storytelling

Storytelling has proven to be the most powerful approach to content marketing. That’s why video is gaining traction so quickly. Videos combine visual and auditory elements to create truly engaging and compelling stories. This leads to better sales of any product that’s being promoted.

This emotional connection has already proven to be essential to strike a chord with consumers. More brands are using videos for brand building, marketing and even cataloguing.

This is obvious from the fact that the budget for online video has been increasing every year, with some companies at a rate of 43%. There will be a surge in online video content on all major platforms like Youtube Vimeo, Instagram, and Flickr.

Videos For Catalogues

Videos aren’t just for branding and marketing. They also help with sales. 64% percent of consumers are likely to buy a product once they’ve watched a video about it. That’s why latest e-commerce websites are putting up short videos on their catalogues. This can help you drive the product home and help the customer decide on a purchase.

Retention

A landing page is the most important page on a website. Websites, through data analytics, have realised that having a video on a landing page makes the user spend 88% more time on the website. This increases the chance of sales and also drastically reduces the bounce rate.

Shareability

Due to public platforms like Youtube, the content only has to be creative to be successful. It’s shared and re-shared by people and companies. This makes it a much more cost effective method than playing ads through traditional media.

Youtube gets a whopping 1 billion unique visits every month. Millions of people can be reached at the production cost of one video. That’s the core reason of the success behind video based marketing.

TV vs Online

 

Brands have begun to shift their focus from TV to online advertising. In a study by the Interactive Advertising Bureau, out of 300 companies, two-thirds spend their budget towards online marketing. That’s a lot more than what’s being spent on TV commercials. This is because they can clearly see that there’s a lot more reach when it comes to advertising online than on traditional TV.

On the customer’s side, this upsurge is fueled by the rapid growth in video technology. Millions of people use smartphones and camcorders every day to create content. These change make it easy for regular people and professionals to create high-quality videos.

Videos are one of the best mediums for advertising. It’s a great time for digital marketing agencies that produce video content, since more brands are realising the power of this format. With technology, feasibility, and skills in place, videos are set to be the future of marketing.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

Video Marketing Toronto

Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Video Marketing Toronto
YouTube launched its live video marketing streaming feature for desktops six years back in 2011. The year 2017 saw the maximum number of political live streams, like the US Presidential debate. With that, YouTube launched live streaming video feature for their app.

YouTube published the launch of a 360-degree live streaming video feature for their app. This has 4K video quality in their official blog recently. The entire world is finding ways to leverage benefits with it.

But not everyone can use it. You need to have a channel with at least 10,000 subscribers to use this new live video feature in your mobile app. As YouTube has said on their blog, remaining users will gain access to it soon.

Needless to say, YouTube is late in launching this feature when compared to Periscope and Facebook. But, with the number of users it has, and the fact that YouTube is the most popular video-sharing website, companies and individuals can make the most of it.

YouTube Live Streaming App

Video Marketing Toronto

Built into the app, this feature is easy to use and have all the features of regular YouTube videos. Open YouTube, touch the capture button, and you’re live.

Your videos are protected from unauthorized use. Users can find your video from search, playlist, or recommendation—just like regular videos.

To stream live videos, confirm that your channel is verified. You won’t be able to stream live videos, if your account has been restricted in the past 90 days. Go to the Live Streaming option, type a title, take a picture for the thumbnail, and go live.

Super Chat

To help monetize live streams, YouTube has also launched Super Chat along with the live streaming feature. Super Chat is a paid instant comment or message that viewers can buy and send to broadcasters.

YouTube will highlight the comment and pin it at the top of the comment box for at least five hours. This feature is available for broadcasters in 20 countries and viewers in 40 countries.

They’re replacing their old feature Fan Funding, where viewers could make voluntary payments to support artists, with Super Chat. This feature will help artists and creators to generate revenue through YouTube.

Live Streaming Benefits

Small and medium-sized businesses will benefit from this feature. They can engage with their audiences in real-time and share valuable information.

Live streaming videos help attract a bigger audience. Real-time videos are engaging and foster online interaction with potential clients and customers. Customers can easily connect to events like product launches, rallies, a concert, and expos. A large number of viewers watch your video simultaneously. This makes it a social experience by itself.

But to reap the benefits of live video streaming, you need a good number of viewers. Also, it’s important that you put in the required effort to let people know that you’re going live. Promoting the event, even when it has gone live, is also important. Once the video ends, promote the video archive as well. This is for people couldn’t tune in at the time. If they like what they see, they’re likely to see your other videos too.

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

Importance Of A Video Content Strategy

Importance Of A Video Content Strategy

People’s attention spans are becoming shorter day by day – Internet users today prefer watching videos when compared to reading content. While reading on the web is never going to become obsolete, the popularity of videos is likely to grow manifold. This is why every business needs a video content strategy.

What happens when you come across a video post while scrolling through your Facebook timeline? You wait and watch even if it’s just for a fraction of second. A video can capture attention like no other types of media and you probably just need to see the stats to believe it.

By the end of 2017, videos are projected to account for more than 69% of consumer traffic, while video-on-demand traffic is touted to triple. Every single brand starting from Nike to Amazon is using a strong video content strategy to reach out to customers and increase their conversions and sales. And there are many reasons why they are doing so. Some of them are:

Videos Grab Attention

Videos can do beyond what images and texts can. Images capture attention in the way that text cannot. However, they cannot hold a user’s attention for a long time. Once you see an image, you most likely will not come back to it. On the other hand, texts are able to hold attention as you need to read it and this process takes time, leading to greater engagement.

Videos offer both of these—they capture attention just like images do, while also holding your attention for the entire time frame.

Better Reach

Videos are peerless when it comes to potential reach. YouTube has more than one billion new visitors every month. This number is higher than any other social media platforms apart from Facebook.

Importance Of A Video Content Strategy

Improved Communication

Your company’s culture, message, mission, and objectives are some of the things that you want to convey to your audience. And a video is the best way to do it. With images and texts, there is a chance of misinterpretation. However, with a video, you have a better control on what you want your audience to understand as you have a more capable medium.

Better Results

The success stories of video are many. Videos are naturally engaging and offer content that is easy to digest for consumers. The production cost involved in making a video has also fallen significantly over time, allowing small businesses to join the video bandwagon. Use of graphics and annotations to make the videos more interactive and informative is a norm. Innovative campaigns can go viral and work wonders for a brand, even if the video is a low-budget animated video advertisement!

Easy To Track

With video analytics, it’s extremely easy to track how your video content strategy is working and what changes you need to make from time to time. Customizing the content is also easy and you can do as required.

You can know where the exact drop-off point is, where and how often your videos are being shared, how many viewers are watching your video, who your audience is, and so much more.

If you’re still not using a video content strategy, you’re missing out on all of the action. A really well-made video can transform your web presence instantaneously, bringing you more customers than you even imagined possible.