Digital Marketing Quotes to Take Inspiration fromBy Vilampara on
Digital marketing as a field is constantly evolving and tactics that worked even a few years back have become obsolete. It’s important for digital marketers to think out of the box to get effective results.
What better way to help you think out of the box than some inspirational quotes from marketing gurus? Here are some of the best to inspire you and your profits:
1. “Marketing is no longer about the stuff that you make, but about the stories you tell” ~ Seth Godin
This is a quote by Seth Godin, a well-known name in the digital marketing industry. He is a an entrepreneur, an author, and a public speaker. He understands for a fact that selling products online is only possible when you connect with your customers. With so many competitors, it has become difficult to make a brand stand out. It’s important to have social media presence and offer your customers a platform to connect and interact with you. Having an emotional impact is important to make your products/services sell.
2. “Content is fire; social media is gasoline” ~ Jay Baer
Content is an integral part of every internet marketing strategy and so is social media presence.
Informative and useful content is a great tool to retain your audience by keeping them entertained. The same content can help in increasing your audience when you take the help of social media. However, this will only work when your content is useful and you know who your target audience is.
3. “Marketers need to build digital relationships and reputation before closing a sale” ~ Chris Brogan
In order to sell online, it is important to build a relationship first. Gaining the trust of your potential customers is more important than landing an instant sale. With relationships, sales will come naturally, more so, when you have a positive online reputation. In the digital age, customers wait to complete their research and feel confident before making a purchase.
So don’t worry about initial sales. Instead, think about ways to make connections and establish a good reputation online. This will gradually increase your sales pipeline.
4. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
Content marketing and blogging are the best tools as far as creating relationships with your customers are concerned. As already explained above, it’s more important to build relationships in the beginning than worrying about sales. Having a loyal customer base is important for a business to grow.
Try and understand your customers before designing your marketing strategy. Offer your customers what they want and not what you want!