Find The Best Way To Market: Video Versus Print – Digital MarketingBy Vilampara on
With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition.
All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach.
Print Marketing: The First Kind
The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers
This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over.
The Digital Era
We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.
In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.
The Many Benefits Of Video Marketing
Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.
Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.
A Video Speaks A Thousand Words
On an average, a person spends a few seconds paying attention to an advertisement.
Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time.
When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.
If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.
A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.