100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested – both in timeline videos and live video streams.
In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.
This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.
Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.
It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.