Starting a new business, a website or a blog? The key to success today is to have a ton of social media followers.
However, increasing your number of social followers is much easier said than done. A coordinated approach is essential to strengthen your social media presence and to keep your audience engaged.
If you are looking for practical and efficient methods to gain followers, here are seven useful tips:
1. Create an excellent profile
The first and foremost step is to create a profile that looks trustworthy and likeable. People decide to follow you in a split second, so make sure all your details are filled in, and your description is clear and precise. Don’t forget to add a link to your website and the official logo to add more authenticity to your avatar.
2. Promote, promote, promote!
Promote your website, blog or Facebook page wherever possible. Join different social networking sites and spread the word. Like the businesses of yesteryear that would put up fliers and publish print ads, you have to promote yourself online.
3. The importance of useful content
Sharing engaging content is crucial to get people to sit up and take notice. Boring them with details about your products and services won’t keep them engaged for too long. For example, if you run a restaurant then you could share some unique recipes rather than just listing the items on your menu.
4. The magic of visuals
Most people don’t read through the black and white text, but everyone notices a colourful graphic or photo. You don’t want to saturate your audience, so limit the number of pictures you share, but ensure that the quality is flawless.
Post photos of your team to add a human touch to your brand. Infographics are also a brilliant medium to share data and information in a clear and appealing way.
5. Easy to engage
Make sure that all your posts, emails, blog articles, ebooks and other content are accompanied by follow buttons of various social networks. People should be able to follow you with just a click.
Similarly, sharing your content should be just as easy for your followers, this will help you expand your audience each time they share a post with their friends.
6. Be quick to respond
Posting valuable content is important, but you should also engage with your followers. Participate in discussions, respond to questions and comments and take immediate action if you receive complaints. Acting in a timely manner will give your followers confidence that the brand is listening.
7. Conduct online contests
A fantastic way to drive traffic to your page is to hold a variety of contests. To get more followers on Facebook, ensure that individuals can only participate if they have liked your page. The prizes should always be relevant to your business.
Consistency is the secret to gaining more followers. Follow these tips and be patient, and rest assured that you will soon start seeing results.