The iconic blue bird is warbling louder than ever. Twitter marketing has gone from #PassingFad to ‘#Here2Stay’ since its launch in 2006. Businesses, at least the forward-thinking ones, jumped on the Twitter bandwagon and had benefited greatly from it.
What is it about these 140-character long tweets that work so well? In this article, we delve into what Twitter can do for a small business and why you should cash in on this.
But first, let’s take a look at the statistics involved with this social network:
- Twitter has more than 270 million active users
- Around 20% of Internet users have Twitter accounts
- Every second sees an average of 6000 tweets
- The average Twitter user is subscribed to at least five businesses
To call this social media network, ‘impressive’ would be underselling it. So, what can your small business use Twitter for?
Tap Into The Pulse
Millions of users are active on Twitter right now. They are all potential customers.
By simply searching Twitter using the right keywords, you can get an accurate representation of what people think of a certain idea or product. A few decades ago, this kind of access to actionable insights would have been unthinkable. Now, it’s commonplace.
You would be amiss to pass upon this treasure trove of information. Using the insights you glean from Twitter, you can adapt your product or service to the current market climate.
While Twitter can’t replace comprehensive market research, it’s a great addition to your toolkit.
Drive Brand Awareness
If you’re a small business owner, then you know the importance of brand awareness. It can be a struggle to capture people’s attention in today’s saturated market. It’s going to be an even bigger struggle if you don’t use all the tools you have at your disposal.
Twitter can do incredible things for your brand image and awareness. Get the word out about any offers, promotions, or specials you might have and rest easy, knowing that it’ll reach your followers.
Create a profile for your business and reach out to the masses. Remember those statistics about the average user being plugged into the Twitter feeds of at least 5 businesses? You can, and should, be one of those companies.
Create a content strategy and get started today!
Leverage Transparent Customer Service
While we’re talking about your customers, there’s another important use of Twitter that needs to be touched upon. Customer service can make or break your business in this day and age. What better way to showcase your customer service skills than with Twitter?
It’s easy for your customers to reach out to you using this platform. This gives you the opportunity to improve your brand image and solve their complaints efficiently.
Business Connections At Your Fingertips
B2B networking is now easier than ever before. A number of high-profile individuals have an active Twitter presence. You have a direct channel of access to everyone from celebrities to top professionals from every field.
Drop them a line, strike up a conversation, and you never know where it could lead. Twitter helps you put yourself out there for free.
See What The Competition Is Up To
Want to see what you’re up against? No problem, Twitter’s got you covered. Look up your competitors on Twitter and go through their Twitter feeds regularly. This can give you insights into their methods and weaknesses. Adopt what you can and learn from any mistakes they make.
The advantages of using Twitter are manifold. So create your account today and don’t forget to stay active. Use your 140 characters well!