Search Engine Optimization (SEO) techniques are those you follow to ensure that your page shows up first when people search using relevant words on a search engine like Google. The key to ensure that your page ranks high is to make sure that your SEO techniques are up to date, and that your SEO strategy is indeed delivering the results it promised.
Here are some ways you can check to see whether your SEO is working for you-
Your Website Receives Repeated Visits
When any new content you add gets indexed properly, you will keep getting visits from previous visitors over and again. This is a surefire sign that shows that your strategy is indeed headed the right way, and is doing its job.
The Number Of Keywords Increases
As you apply your SEO strategy over a period of time, you will ideally be finding new and/or longer keywords to test and implement. As you do this, you should notice additional traffic coming in from these additional researched keywords.
Other Websites Start Using Your Website For Referrals
Keep in mind that this can only happen once you’ve established your site as the ultimate authority on a particular set of topics. When other website authors see your content as reliable, they will start linking out to your website on their articles and posts.
An added advantage here is that, when other sites use yours for referrals, the rankings for your website on search engines will get a boost.
You Move Towards Your Goals
A good SEO-focused website should have a realistic and achievable set of goals. Traffic should get converted effectively into business leads. Once you’ve set a target in terms of conversion, you can monitor the rate at which your website and its content help you achieve them.
Monitor The Rankings Of Your Keywords
As part of your SEO strategy, you will no doubt be monitoring the status of the keywords that your target audience is generally searching for. As their popularity moves up and down, you’ll know which keywords to pay more attention to. When you have a good idea of the highest-ranked words, make sure that you invest only on the keywords that will lead to conversions of traffic into leads.
Watch Those Bounce Rates
The bounce rate is the percentage of visitors who visit your website and leave immediately after viewing the page they landed on. You’ll know your strategy is working well when your bounce rates are constantly getting lowered. Use techniques like optimizing fresh content to suit relevant search phrases. Using metadata to aptly describe your content for search engines to display will help as well.
Searches For Your Brand Get A Boost
As your SEO techniques get more and more effective, you will see that more and more people search for your content and your brand. This is conclusive proof of the effectiveness of the SEO techniques you’ve used, and can be checked easily through online features that tell you how often a particular phrase or keyword has been searched for.
You Understand How Search Engines Function
As a person starting out in SEO techniques, you would’ve only had a cursory knowledge of how search engines work. As you keep chiseling away and honing your relevant skills, you will gradually become adept at understanding the “mind” of a search engine. Once you get a feel for this, you have probably utilized the right set of SEO techniques through sheer experience.
So, all you need to do is keep a watchful eye on your keywords, traffic, and referrals. Once you’ve checked off all the points mentioned in this article, you can be reasonably sure that your SEO strategy is working out for you. If these things don’t reflect immediately, don’t worry—just keep working at it, and you’ll definitely get there in time.