It doesn’t matter if you’re using Facebook marketing to increase your brand’s online presence or if you’re an individual using Facebook as a social tool. Facebook is the king of social networks, with 4.5 billion likes being generated every single day.
There are certain techniques you can use to ensure that you maximize the likes on your posts and updates and strengthen the online presence of your brand.
If you’re an individual using Facebook simply for social interactions, the same techniques essentially still hold good for your personal usage.
Follow these 6 simple tips to ensure that those likes keep coming in!
Post Loads Of Photos And Videos
Since people are visually oriented by nature, this is a great idea when you’re trying to garner as many likes as possible. Think of it this way—if you could either post a 1000-word status update on a great pizza you had or upload a great-looking image of the same pizza, which one do you think would gather more likes? |
The picture, you say? Yes, of course!
But before posting pictures on your wall, make sure you add a witty and intriguing caption that will quickly engage people’s attention. For instance, “This guy’s pizza-making skills are out of this world!”
Use tags when appropriate—people tend to like seeing pictures of themselves, and when their involvement in the content of a post is acknowledged.
However, make sure you’re not spamming people’s timelines with tags simply to gain visibility. This is embarrassing, and is bad for your credibility.
Short And Sweet Is The Way To Go
When writing a Facebook post, it is necessary to keep your posts short and to the point. With instant accessibility to a variety of content, your average internet audience is, to put it bluntly, very short on attention.
People don’t want a long narrative on your day at the hairdresser’s—an anecdote about an incident that happened there would be better appreciated than the longer, more detailed story. Content consumers want entertainment, and they want it right now.
Since you’re not technically limited to a character count in your Facebook posts—unlike Twitter— you are the sole judge and decider of your posts’ length, and you’d do well to keep it concise and readable.
Nourish People’s Sense Of Importance
What makes the internet so awesome is that everyone can publish their opinion. Give your viewers a chance to voice their thoughts by regularly asking them questions. When people see that you value their opinions, they tend to respond to your posts and thus follow your posts with more interest than usual.
Abstain from asking generic questions that can easily be googled, and ones that are subject to opinions, like “What is the best way to make eggnog?”!
In fact, all you have to do is make sure that your post provokes a strong response and with a little luck, the internet will overwhelm you with likes.
Common opinion will tell you that you need to post when there’s maximum activity on your network. This is a misconception.
You need to check and see what time works best for you. To help you create a unique posting schedule, there’s nothing better than simple, trial and error.
The frequency of your posts also matters; posting sporadically is a bad idea, but so is putting up a post every 5 minutes. According to studies carried out by Kissmetrics, 1-2 posts a day make for 40% more engagement and by extension, more likes.
Activity Matters Too
Your activities on Facebook, apart from posting, also have an effect on your overall appeal, and therefore your posts’ likes. When you share an article written by someone, Facebook does you the favor of letting that person know, boosting the potential for you to connect with them and their audience.
Facebook Plugins On Your Blog
These can come in handy when you publish articles on your blog, giving people the opportunity to like and share your content as they’re consuming it. Given the fleeting amount of attention your typical internet audience pays you, this is a good way to canvass all potential likes.
To summarize, all you need to do is include more visual content, post brief, engaging material at appropriate intervals, and stay active on your blog and facebook. By following these tips, you can ensure that your content gets the attention it deserves.