Importance Of A Video Content StrategyBy Vilampara on
People’s attention spans are becoming shorter day by day – Internet users today prefer watching videos when compared to reading content. While reading on the web is never going to become obsolete, the popularity of videos is likely to grow manifold. This is why every business needs a video content strategy.
What happens when you come across a video post while scrolling through your Facebook timeline? You wait and watch even if it’s just for a fraction of second. A video can capture attention like no other types of media and you probably just need to see the stats to believe it.
By the end of 2017, videos are projected to account for more than 69% of consumer traffic, while video-on-demand traffic is touted to triple. Every single brand starting from Nike to Amazon is using a strong video content strategy to reach out to customers and increase their conversions and sales. And there are many reasons why they are doing so. Some of them are:
Videos Grab Attention
Videos can do beyond what images and texts can. Images capture attention in the way that text cannot. However, they cannot hold a user’s attention for a long time. Once you see an image, you most likely will not come back to it. On the other hand, texts are able to hold attention as you need to read it and this process takes time, leading to greater engagement.
Videos offer both of these—they capture attention just like images do, while also holding your attention for the entire time frame.
Videos are peerless when it comes to potential reach. YouTube has more than one billion new visitors every month. This number is higher than any other social media platforms apart from Facebook.
Your company’s culture, message, mission, and objectives are some of the things that you want to convey to your audience. And a video is the best way to do it. With images and texts, there is a chance of misinterpretation. However, with a video, you have a better control on what you want your audience to understand as you have a more capable medium.
The success stories of video are many. Videos are naturally engaging and offer content that is easy to digest for consumers. The production cost involved in making a video has also fallen significantly over time, allowing small businesses to join the video bandwagon. Use of graphics and annotations to make the videos more interactive and informative is a norm. Innovative campaigns can go viral and work wonders for a brand, even if the video is a low-budget animated video advertisement!
Easy To Track
With video analytics, it’s extremely easy to track how your video content strategy is working and what changes you need to make from time to time. Customizing the content is also easy and you can do as required.
You can know where the exact drop-off point is, where and how often your videos are being shared, how many viewers are watching your video, who your audience is, and so much more.
If you’re still not using a video content strategy, you’re missing out on all of the action. A really well-made video can transform your web presence instantaneously, bringing you more customers than you even imagined possible.