Influencer Marketing, Digital Marketing Agency Toronto, Vilampara Media

Influencer Marketing Is The Next Big Trend

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Influencer marketing refers to a collaboration between the old and new forms of marketing. It is the inclusion of social media celebrities or influencers in one’s own modern-day marketing campaign. The usual marketing campaign is targeted towards the people who are capable of being influenced by people they respect and consider opinion providers. The influencers have their own set of followers towards whom they direct the marketing campaign, in their own style, subtly. In return, the potential customers are directed towards the influencer through the organization’s marketing campaign. The influencer ultimately gains more followers. It’s a win-win situation! 

The approach towards influencer marketing has to be strategically planned. An agenda needs to be laid out and a budget needs to be set. To be able to do this, one needs to do thorough research about the influencer that one is going to approach. This influencer should have the patience to reach out to people on social media and constantly interact with his followers.  

A corporate and a financial buyout is not going to convince the influencer. Each influencer has a different perspective and they are not going to support someone just for the money. A marketing campaign needs to be tailored according to the needs of the influencer, while still managing to achieve what your business needs.  

To be able to do influencer marketing, one must market to the influencers first. Influencers are like pseudo-celebrities. They’re constantly asked questions by their followers and other reporters. That’s why one might know a lot of information about the influencer. It is easy to market to someone whose likes and dislikes are already known. The pitch can be tailored accordingly. It is important to maintain a good relationship with the influencers as one wouldn’t want them to feel like they’re only being used for marketing purposes.  


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