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Learning the Ropes of Social Media Marketing

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Social media marketing is a very powerful tool. It’s a double-edged sword seeing as how it can either build you up or crush you. Ideally, you want to stay away from trouble by taking steps to protect yourself. Here’s how you can do that:

1. Respect copyright.

Copyright is generally defined as the exclusive legal right issued by the creator of the audio, visual or literary material for the public to utilize. Respecting copyright entails reserving yourself from posting any images or information from another sources unless you are given the authorization by the owner to do so. Not only that, plagiarism constitutes as a form of breaching copyright. Always cite your sources. Make it clear that you are using someone else’s information by explicitly recognizing the source.

2.  Always tell the truth.

Telling the truth not only demonstrates your integrity, it also builds your credibility. You don’t want to develop a reputation on and offline of being a massive liar do you? Once you have a stain on your reputation, it is almost impossible to make it go away entirely, whether or not it’s true. It is also critically important to provide substantiated evidence to claims.

 3.  Avoid swear words and slangs online.

According to writer of the Sprout Social, Anna Washenko, social communications can be especially tricky due to the temptation to use short forms of words and slangs. This is especially so for newbies to social media.  It is crucial to recognize and understand that, similarly to in person conversation, the audience online generally may not be impressed by communication ridden with acronyms and slang words.  They may also create confusion. For instance, “dae” and bae” have two, entirely different meanings to them.

4.  Preserve your privacy.

According to writer Christina DesMarais, a key to preserve your own privacy on social media is to abstain from distributing your social security number with others, unless it’s to the bank or your credit card company. After all, an organization may need to conduct a background check on you, and for that, they need to have your credit card information.  Otherwise, you may be the victim of identity theft.

In conclusion,  avoiding trouble online is your best defense in securing and maintain a positive reputation on social media. This will also give you some piece of mind.

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