Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?
In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.
The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.
Interested? Here are five ways to popularize your business on Facebook.
Focus on quality
If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.
When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.
Time your posts
For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.
Post like a pro
Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.
First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.
Create a welcome video
One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.
Engage with your customers
It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.
At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.
Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.