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What is SEO?

You’ve probably been told you need to invest in SEO. SEO (search engine optimization) is an important tool in building and maintaining your company’s online presence. Search engines, like Google use over 200 factors to decide which pages are displayed first, and the order.

Using a variety of tools, we make it easier for people to find your business website by optimizing it, so that it is easier for search engines like Google, Bing and Yahoo to find your website and display it as a result when people are searching for your business service.

It’s a continuous long-term investment that has the following benefits:

  • Higher search ranking
  • People search for a service and visit the top websites that search engines suggest, with SEO, your website will be optimized to appear at a higher ranking.
  • Increased organic traffic
  • When people are able to find your website easily though search engines, they’ll visit your website!
  • Increase in leads and sales
  • When people visit your website and find the information they are looking for, they are more likely to act and purchase, and this leads to sales and revenue for your business.
  • Increased brand awareness
  • When your business begins to appear more frequently in search results, people start to trust you and this increases your visibility.

SEO Ranking Factors

These are some of the factors that determine where your business will be displayed when people are searching for your business service. These factors help move up your website in the results page when someone is searching for your business service.

For example, if someone is searching for décor services near them, websites that have these factors optimized will appear first, and thereby be likelier to win the business of the customer searching.

  • Meta Descriptions
  • Meta Titles
  • Content Quality
  • Content Length
  • Content Freshness
  • URL Structures
  • Internal Links
  • Outbound Links
  • Image Title Tags
  • Keyword Usage
  • Site Depth
  • Rate of Audience Engagement
  • Redirects
  • Duplicate Content
  • Social Tags
  • Broken Links
  • Number of Inbound Links
  • Site Speed
  • Mobile Friendliness
  • Crawlability
  • Meta Security
  • Secure Forms and Data Entry

Keyword research




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