Steps To Create A LinkedIn Company Page For Your Business

Spot Talent Using LinkedIn

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It is undeniable that LinkedIn has revolutionized the recruitment scene over the past decade. LinkedIn has transformed the way businesses hire employees by providing access to large pools of diverse talent. Today, it boasts over 300 million members and proudly holds the title of the world’s largest professional network.

Is your organization all set to use LinkedIn’s immense network to hunt down the best talent you can find? Merely putting up a job posting won’t get you the best response, which is why you should learn how to use LinkedIn to your advantage.

Here’s what you need to know as an employer before you delve into LinkedIn recruitment:

Opt for a premium subscription

Choosing a premium subscription will certainly give you an edge as an employer. This grants you access to some features, which are unavailable to free subscribers. Some of the major benefits of opting for the LinkedIn recruiter corporate edition subscription include:

  1. Unlimited access: With a free account, you won’t be able to access the full profiles of some candidates. Also, you may miss out on a potential candidate as the number of search results are limited. A premium subscription gives you access to the complete profiles of over 1000 candidates.
  2. Advanced search features: his feature comes in handy when you’re looking for a candidate with a specific list of requirements in mind. You can filter your searches according to fields like industry, academic background, and work experience. Using filters on search results will make discovering your ideal candidate an easy task.
  3. Direct contact using InMail: Another advantage of opting for a recruiter corporate edition subscription is the “InMail” feature, which allows you to contact potential candidates via private message. As this communication method has high response rates, it helps increase your chances of procuring your ideal team.

Upgrade your LinkedIn profile

Today, everyone is trying to stand out in the virtual crowd, which is why you can’t fall behind with regards to your LinkedIn profile. Candidates tend to follow companies they are interested in working at. Hence, it’s important to showcase what makes your company special in your profile. Post interesting articles, pictures, and videos that are relevant to your organization and make sure your profile reflects your organization’s aims, beliefs, and objectives.

Perks of job boards

With LinkedIn job boards, you can extend your search to passive candidates, by using the “Jobs You May Be Interested In” widget. This will help you target the right audience by encouraging them to explore new opportunities. If you own a premium account, you can also keep track of the impact your post has on the recruitment scene. LinkedIn’s job network lets you see who is interested in the job and whether your offer is getting the results you expected. This will help you figure out how to tweak your job post to get a better response.

The catbird seat of web ads

Want to reach prospective candidates outside of LinkedIn? LinkedIn’s web ads are the solution. This effective service ensures that your job post pops up on different websites to reach your target audience effectively. This feature not only lets you re-target active job-seekers but also allows you to reach out to passive candidates who are not actively seeking a job but might consider shifting depending on the opportunity offered.

Make the most of these easy recruitment tricks on LinkedIn and build a successful organization with the best talent you can find.

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