Few businesses recognize the privileges of using social media marketing as an effective tool. Most others regard it as a passing fancy, which will soon come to an end. The former are more likely to be profitable in the long run.
With its sudden burst into civilization, social media hasn’t given people the time to understand and utilize its potential. According to Social Media Examiner, 85% of small businesses are unable to recognize the best social media tools for their business. If you’re one of them, learn the ropes quickly, because social media provides benefits that you can only dream of.
Enhanced Brand Recognition
Your social media networks are channels to enhance your brand’s image. They make your content visible to existing and prospective customers. With social media, new customers can gain easy access to your brand, and you can increase its familiarity with those who already know about it. For example, a new Facebook user may only learn about your brand by stumbling upon it while surfing his/her newsfeed. An existing customer may feel a connection with your brand after seeing it multiple times on different social networks. This gives your brand more exposure, allowing it to grow.
People like talking to other people, and not to companies. Social media gives your brand a voice and a personality. Customers like that. They want a personal connection with your business, as this eases the flow of communication. This also allows you to receive instant feedback on any new changes that you’ve posted. You can use this information to tweak your processes for a better customer experience. Social media is also great for publicity.
For example, if a customer writes a complaint on your Twitter post, you can publicly apologize and make the changes necessary. Similarly, if you’re praised, you can thank your customer and recommend more products to them. This gives prospects the impression that you care about their opinion, and that’s very important to a potential customer.
Improved Search Engine Ranking
Systematic blog updates, stuffing articles with keywords, and links that direct users to your site aren’t enough to optimize your position on Google search. Search engines have begun to take social media presence into consideration while ranking websites. Being on social media conveys to the algorithms in a search engine that you’re legitimate, credible, and popular.
For instance, if your post is shared multiple times across different social media platforms, your ranking on Google goes up a notch. So it’s essential to have a social media presence if you want people to even take a glance at your website.
An Edge Over The Competition
Apart from the valuable information on your own business, social media lets you take a look at what your competitors are up to. By following what they’re doing and what customers are saying about them, you can figure out ways to differentiate your brand. Using information on your competition is a great way to offer your clients something that your rivals can’t.
Given these benefits, it’s surprising that only a few businesses invest time, effort, and the minuscule amount of money required to turn social media to their advantage. Remember that while you wait, your competitors are already on social media, possibly poaching a stream of customers that are, in reality, yours!