Blog : Content creation

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

What You Need To Know About The Types Of Video Content Marketing

What You Need To Know About The Types Of Video Content Marketing

Customers are always looking to be educated about their buying decisions; there are millions of choices out there. So, how do you influence a customer to buy your product and/or service? How do you create content that will boost your sales?

That’s where video content marketing comes in.

What Is Video Marketing?

Videos are ideal marketing tools tools that explain ideas and concepts, increase audience retention, and cause an increase of 97% in purchase intent.

Video content marketing is attractive, engaging, and effective at converting viewers into customers. Videos educate your customers and encourage them to make purchase decisions quicker and faster.

52% of marketers believe that video marketing is effective for brand awareness (WowMakers). 65% of businesses write a blog or two in a week, but deploy only a video per quarter. There’s a scope for a whole lot more of video content.

However, you must ask yourself a few questions once you decide on making a video:

  • What kind of videos are out there?
  • What kind would suit my business best?
  • What kind of videos should I create?

The type of content that goes into your video determines whether your buyer makes a purchase. Here are a few types of video content you can use in your marketing strategies:

  • Personalized Videos

When brands add a personal touch to their marketing videos, they make their audience feel special.

  • Demonstration Videos

At this stage, your potential customers are on the verge of making a purchase.

This is the point at which you can effectively convert potential leads. Here, potential customers will analyze your products’ features, advantages and disadvantages. An option for demo videos is a recorded screen share with narration and/or subtitles. A demo video typically runs up to 10 minutes.

  • 360° Experience Videos

360° videos are a novel concept that can provide a stunning new experience for your customers. Using E Commerce’s new darling, you can introduce product features, provide sneak peeks at a launch, and more.

Either way, you are bound to convert purchase leads into actual purchases.

  • Animation Videos

With animation, you get visual and emotional stimulation. YouTube has more than a billion users. Short, fun Youtube videos are just the thing to induce your customers to buy your product.

  • Testimonials

Testimonial videos showcase your product, and build trust and credibility among your users. You tell your buyers why people chose you over your competitors. Testimonials can be taken from anywhere: during a trade event, after a launch, etc. A little on the costly side, testimonial videos are still a must-have content form.

  • FAQ Videos

If your potential leads are looking for answers to any questions they may have before they buy, this is the place to quell their fears.

With 139% more brand impact, you should definitely opt for video content to hike sales and lead conversions significantly.

Short Videos—Your Best Bet At Online Content Marketing

Short Videos—Your Best Bet At Online Content Marketing

According to a study, a minute worth of video conveys roughly 1.8 million words. That’s the reason why videos are getting a lot of traction these days. Short videos are proving to be the best content marketing format and show clear results of performing better than text and images.

People want to watch engaging and fun content. They will always skip ads when given a choice. That’s why advertisers want to keep their content as short and crisp as possible. Currently, videos spanning 30-60 seconds work best on major platforms like Facebook and Instagram.

Explainer Videos

Explainer videos explain the product or service in a fun and entertaining way that users can enjoy.

In the case of start-ups, it’s becoming a popular choice. Animated explainer videos are currently the trend, since they’re pleasing to look at and easily consumed.

Shorter Attention Span

The attention span of users is shrinking by the day. On average, studies show that attention on a topic doesn’t last more than 8 seconds. That means there’s a time limit for every pitch you want to make. This can make or break your advertising. If you don’t win the user’s attention within those 8 seconds, then it’s a lost cause for advertisers and content creators.

Among all the formats of content, the video seems to perform best. The click-through rates (CTR) for videos are 80-100% higher than images. In spite of having a higher production cost compared to text and images, videos have much lower cost per click (CPC). So, it can be highly cost effective in the long run. It also has a much higher chance to convert leads to sales.

Snapchat users generally watch videos that are 2-3 seconds long. Advertisers have to come up with compelling content that works within seconds and engages audience within that short span.

Conversion

Retention is the first task of a successful pitch. Getting the attention of the user and keeping them engaged is one of the most difficult tasks in advertising. Statistics show, the longer the time a user spends on a web page, the higher the chances of conversion.

SEO Tool

Content Marketing Toronto

Getting attention from users is one thing. Being visible on search results is equally important. That’s where SEO comes into the picture. Brands work hard on getting themselves ranked higher than competitors.

Videos rank higher than text. That makes them a powerful SEO tool. So it’s better to work on a video rather than text content filled with keywords.

Branding

The most popular approach to branding these days is storytelling. A fascinating and meaningful story conveys a lot of things in a short period. A brand’s culture, identity, core values, and theme can’t be put together using text in a short period of time. Videos do this by combining both visual and auditory elements. This weaves a story that can be both entertaining and informative. Beyond all of this, for any content to be successful, it should trigger an emotional response in the audience. It must connect with the user in such a way that they want to share it with their friends and family. Statistics show that videos and infographics top the list and are most likely to be shared.

Short crisp and impactful content is the foundation of digital marketing. Video is undoubtedly more powerful than other forms of content because of the visual impact that it has.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.