Blog : Content Marketing

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

How To Improve Your Marketing Strategy With Videos 

How To Improve Your Marketing Strategy With Videos 

Reading content is all well and fine, but visual media is crucial to your marketing strategy. The human brain is programmed in such a way that it needs to view something new every 8 seconds. That’s where, motion and visuals kick in and change the entire point of view. 

It’s human nature. We are obsessed with colors and vivid pictures. Having videos can make a change in your business. 

Why You Should Use Videos 

Videos are the most common forms of content that go ‘viral’ today. According to research, videos are responsible for 69% of the internet’s total traffic. There are millions of visuals created every day, around the globe. But only two out of a few thousand videos go viral, and create a heavy impact over the internet. 

Using the visual form of communication is a brilliant way to showcase your products and services to the world. Written content is rather limited in terms of creativity, but videos have a limitless scope for the same. 

Videos Empower Your Business 

Your business could flourish if you have unique and creative ways to tell the world about your services and products. An online video marketing strategist can draft a plan for you. This strategist would conduct research to find out what your target audience prefers, in terms of video content.  

This way, they know your chosen audience wants to see, and how other brands are portraying themselves in the market. Strategists then draft a plan on the unique ways that would make your business stand out from the crowd. 

Building up on the already trending videos is a great idea for your business video, for instance. It brings in more viewers, and has better chances of getting circulated. 

 Social Media And Business 

Social media platforms have made it easy to access all the data you need, without having to so much as leave the room.  

So, it becomes accessible for the people to view your videos from any part of the world. YouTube offers paid advertisements that run right before the videos play. Plus, some don’t have a skip button—your videos are viewed by a number of people. Information can be shared effortlessly. 

This way, people get more interested in finding more information about your business. And that’s a definite plus for any good marketing strategy. 

Why You Need a Cross Channel Content Marketing Strategy

Why You Need a Cross Channel Content Marketing Strategy

The Need For Cross Channel Content Marketing

Using a single channel for content marketing hardly ever works.

Multichannel marketing simply means that you use multiple content mediums to reach your customers. There are many content channels a business can choose from today, from blog posts to tweets and everything in between. Multi or cross channel marketing lets your customers consume content from their preferred channel.

How Is Cross-Channel Content Marketing Done?

Why You Need a Cross Channel Content Marketing Strategy

Cross-channel marketing, or multi-channel marketing, is engaging with your customer across different channels. From social networks, to emails, to the web, across smartphones tablets and laptops, a consumer today expects a company to provide a holistic, integrated experience.

So how can a company provide its users with this much-valued experience? Keeping in mind that there are millions of potential customers out there, how does a company cater to them all?

Mail order catalogues, direct mail, retail stores, email, PPC ads, mobile organic Search Engine marketing (SEM), email marketing, display advertising, social media, videos, speaking at events, engagements, websites, blogs, ebooks, and white papers—these are the various mediums you can use. 

Customers are spread across these channels, and it is important to reach them all.  It is important to build a cohesive content strategy that touches each potential customer.

Building a Successful Cross Channel Content Marketing Strategy

Step 1 – Know Which Channels Convert

It is important to study the pros and cons of various content channels.

Understand what works, and what doesn’t. To know your customer, you need to know which channel helps you make an impact with them, and how to convert leads.

Step 2- Study Your Customers

Using both real time and digital data, you’ll need to study your customers’ preferences. Understand their likes and dislikes, what devices they use, and when they use them. Create platforms that reach them at the right time, with content that is sure to appeal to them.

Step 3 – Develop a Consistent Message

Develop a strong marketing message that is consistent across all channels.

Your customers are likely to see your brand through one or more of the channels. Inconsistent branding will be misleading and confusing for them. Consistent branding will help your customer remember your message. Ensure that you opt for an effective logo.

A logo represents your company, and is often the most powerful marketing tool you can use. It establishes your identity in the marketing world.

Step 4 – Content and Digital Strategy

When you plan your content and digital strategies, ensure that both work together harmoniously across all channels.

Step 5- Track

It is important to track and monitor the movements of your customers and potential customers. Marketers need to look at each step of the customer’s journey, and find out how they go about their purchases. This comes down to the ability to track behaviour across devices and understand consumers.

Many marketers rely on simple guesswork for tracking. You need to know how consumers interact with your brand if you desire to reach the right individual, with the right content.

Understanding customer preferences, knowing which channels convert, developing a consistent message across all channels, syncing content and digital strategy and finally measuring success correctly—these go a long way in developing a good cross channel content marketing strategy.

 

What You Need To Know About The Types Of Video Content Marketing

What You Need To Know About The Types Of Video Content Marketing

Customers are always looking to be educated about their buying decisions; there are millions of choices out there. So, how do you influence a customer to buy your product and/or service? How do you create content that will boost your sales?

That’s where video content marketing comes in.

What Is Video Marketing?

Videos are ideal marketing tools tools that explain ideas and concepts, increase audience retention, and cause an increase of 97% in purchase intent.

Video content marketing is attractive, engaging, and effective at converting viewers into customers. Videos educate your customers and encourage them to make purchase decisions quicker and faster.

52% of marketers believe that video marketing is effective for brand awareness (WowMakers). 65% of businesses write a blog or two in a week, but deploy only a video per quarter. There’s a scope for a whole lot more of video content.

However, you must ask yourself a few questions once you decide on making a video:

  • What kind of videos are out there?
  • What kind would suit my business best?
  • What kind of videos should I create?

The type of content that goes into your video determines whether your buyer makes a purchase. Here are a few types of video content you can use in your marketing strategies:

  • Personalized Videos

When brands add a personal touch to their marketing videos, they make their audience feel special.

  • Demonstration Videos

At this stage, your potential customers are on the verge of making a purchase.

This is the point at which you can effectively convert potential leads. Here, potential customers will analyze your products’ features, advantages and disadvantages. An option for demo videos is a recorded screen share with narration and/or subtitles. A demo video typically runs up to 10 minutes.

  • 360° Experience Videos

360° videos are a novel concept that can provide a stunning new experience for your customers. Using E Commerce’s new darling, you can introduce product features, provide sneak peeks at a launch, and more.

Either way, you are bound to convert purchase leads into actual purchases.

  • Animation Videos

With animation, you get visual and emotional stimulation. YouTube has more than a billion users. Short, fun Youtube videos are just the thing to induce your customers to buy your product.

  • Testimonials

Testimonial videos showcase your product, and build trust and credibility among your users. You tell your buyers why people chose you over your competitors. Testimonials can be taken from anywhere: during a trade event, after a launch, etc. A little on the costly side, testimonial videos are still a must-have content form.

  • FAQ Videos

If your potential leads are looking for answers to any questions they may have before they buy, this is the place to quell their fears.

With 139% more brand impact, you should definitely opt for video content to hike sales and lead conversions significantly.

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.

Questions On Our Minds

Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?

Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.

Borrowing features from Snapshot seems to have worked for Facebook, though.

As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).

Snapchat is a messaging service for images and other media.

In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.

First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.

Facebook Features That Bear Resemblance to Snapchat

Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.

Instagram Stories Vs. Snapchat Stories

Snapchat Stories have been around since October 2013.

Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.

Facebook Messenger’s Camera Vs. Snapchat’s Camera

In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.

Facebook Original shows Vs. Snapchat Original Shows

Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.

So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.

 

A  Statistical Look At Video Marketing: Viewership Across Social Media Channels

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

In video marketing, we use videos to promote a brand, product or service. Examples of video marketing include viral videos, customer testimonials, videos from live events, how to videos, explainer videos, and corporate training videos.

The benefits of video marketing include increasing search engine ranking, conversions, click through rates and open rates. Video is cost-effective, and can reach your audience at any time. Video appeals to a person’s emotions, resulting in higher marketing efficiency than other mediums.

Online Video Marketing

  • By 2017, 74% of all online traffic will comprise of online videos. (KPCB). As online traffic increases, the share of online video also increases.
  • 52% of marketers think that videos are essential for brand awareness (WowMakers). More and more marketers are including videos in their branding as conversion rates increase when videos are used.
  • Conversion will increase by 80% if videos are included (EyeView). Conversion rates rise with every video inserted on a landing page.
  • Before visiting a store, almost 50% of internet users look for product or service-related videos (ThinkWithGoogle). Internet users are now more tech-savvy than before, and spend hours browsing online catalogues for the perfect item.
  • Online shoppers who look at videos are 1.81x more likely to purchase a product or service than non-viewers (DMB Adobe). Non-viewers are less likely to purchase a product than online viewers; they have no prior knowledge of the product they want to buy. Those that view demo videos, however, have a better knowledge of the product. This results in a likelier purchase.
  • As many as 4x customers would rather watch a video than read a review (Animoto). Most customers prefer to watch a video of a product than to read about it; they get to see the product up close. Various angles of the product can be seen as well. All this contributes to a quicker purchase. Merely reading about the product prevents the customer from getting to see the product up close.

Social Media Videos

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

  • Facebook boasts of 500 million video watchers a day (TubularInsights). Facebook today boasts of millions of users. This number increases daily. More than an hour of Facebook or YouTube videos a week is watched by 45% of its viewers. (WordStream).
  • 10 billion videos are watched by Snapchatters (AdWeek). Snapchat boasts of millions of users and billions of videos being watched daily.
  • Twitter boasts of 82% of its users being video watchers (Bloomberg). More than 3/4th of Twitters users watch video content on Twitter.
  • 43% of marketers would opt for video content over copy, but for the problem of cost and time(Buffer). Most marketers now prefer online video market promotion due to quick conversion rates and high search engine ranking.

Video marketing is thus a complete requirement for every business. It not only hikes sales but helps in customer retention as well.

 

Short Videos—Your Best Bet At Online Content Marketing

Short Videos—Your Best Bet At Online Content Marketing

According to a study, a minute worth of video conveys roughly 1.8 million words. That’s the reason why videos are getting a lot of traction these days. Short videos are proving to be the best content marketing format and show clear results of performing better than text and images.

People want to watch engaging and fun content. They will always skip ads when given a choice. That’s why advertisers want to keep their content as short and crisp as possible. Currently, videos spanning 30-60 seconds work best on major platforms like Facebook and Instagram.

Explainer Videos

Explainer videos explain the product or service in a fun and entertaining way that users can enjoy.

In the case of start-ups, it’s becoming a popular choice. Animated explainer videos are currently the trend, since they’re pleasing to look at and easily consumed.

Shorter Attention Span

The attention span of users is shrinking by the day. On average, studies show that attention on a topic doesn’t last more than 8 seconds. That means there’s a time limit for every pitch you want to make. This can make or break your advertising. If you don’t win the user’s attention within those 8 seconds, then it’s a lost cause for advertisers and content creators.

Among all the formats of content, the video seems to perform best. The click-through rates (CTR) for videos are 80-100% higher than images. In spite of having a higher production cost compared to text and images, videos have much lower cost per click (CPC). So, it can be highly cost effective in the long run. It also has a much higher chance to convert leads to sales.

Snapchat users generally watch videos that are 2-3 seconds long. Advertisers have to come up with compelling content that works within seconds and engages audience within that short span.

Conversion

Retention is the first task of a successful pitch. Getting the attention of the user and keeping them engaged is one of the most difficult tasks in advertising. Statistics show, the longer the time a user spends on a web page, the higher the chances of conversion.

SEO Tool

Content Marketing Toronto

Getting attention from users is one thing. Being visible on search results is equally important. That’s where SEO comes into the picture. Brands work hard on getting themselves ranked higher than competitors.

Videos rank higher than text. That makes them a powerful SEO tool. So it’s better to work on a video rather than text content filled with keywords.

Branding

The most popular approach to branding these days is storytelling. A fascinating and meaningful story conveys a lot of things in a short period. A brand’s culture, identity, core values, and theme can’t be put together using text in a short period of time. Videos do this by combining both visual and auditory elements. This weaves a story that can be both entertaining and informative. Beyond all of this, for any content to be successful, it should trigger an emotional response in the audience. It must connect with the user in such a way that they want to share it with their friends and family. Statistics show that videos and infographics top the list and are most likely to be shared.

Short crisp and impactful content is the foundation of digital marketing. Video is undoubtedly more powerful than other forms of content because of the visual impact that it has.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

Video Marketing Toronto

Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

Building Brands Through Social Media Marketing Activism

Building Brands Through Social Media Marketing Activism

Big brands have realized that building brands through social media marketing activism, they are better able to reach their customers and have started allocating part of their marketing budget to social causes. Here are some of the most popular brands and companies that are working towards a greater good.

MTV

MTV is a large satellite television channel owned by Viacom Media Networks. One major cause that MTV supports is feminism. In April 2016, it conducted a Look Different Campaign. This was dedicated towards resolving the issues of race bias, gender bias, and LGBT bias.

The Parative Project

This fashion brand concentrates on making their clothes with prints that help start conversation. One example of this is “Every Eight Minutes”. This print on the clothing shows the rate of child trafficking in Southeast Asia. A portion of the revenue made on these clothes are donated to organizations that prevent trafficking.

Always

Always is a brand of feminine hygiene products that supports feminism. They ran a campaign named Unstoppable. Here, girls were asked to write down things that society told them to do or be because they were girls. They were then encouraged to kick them away to show they were unstoppable.

Wells Fargo

This brand supports same gender marriage while featuring an ad called Learning Sign Language. In this ad, a lesbian couple wants to adopt a child that has a hearing impairment. With this, Wells Fargo suggests that same sex marriage can be more common without becoming uncomfortable for others.

Taaluma Totes

This is another fashion brand that supports a good cause. It collects wool and cotton from around the world, which is used by disabled adults to make bags. These bags are sent back to countries where the wool and cotton was collected from. This is in the form of micro-loans to farmers and small business owners. They repay this loan whenever they can. This encourages the company to buy more raw materials from them. This helps create an economic flow in the country.

American Sustainable Business Council (ASBC)

ABSC is an association of companies that help build policies and support companies to run businesses that allow sustainable economy. They provide a platform where business personnel can meet with policymakers to make plans that support sustainable development.

 

How To Reach Millennials Through Social Media – Target Marketing

How To Reach Millennials Through Social Media – Target Marketing

If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.

Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.

This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.

Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.

But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.

Facebook  

Target Marketing

Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.

In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.

 

 InsTarget Marketing tagram

Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.

 

Snapchat

In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.

While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.

Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.