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Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

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The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos are the next big thing when it comes to content marketing online. Currently, infographics are the most shared graphic content, but videos are fast catching up. Research by Cisco suggests that 69% of internet traffic next year will be video. This can range anywhere from the cat videos that we all know and love, to viral marketing videos that sell products without consumers even realizing it.

Power Of Storytelling

Storytelling has proven to be the most powerful approach to content marketing. That’s why video is gaining traction so quickly. Videos combine visual and auditory elements to create truly engaging and compelling stories. This leads to better sales of any product that’s being promoted.

This emotional connection has already proven to be essential to strike a chord with consumers. More brands are using videos for brand building, marketing and even cataloguing.

This is obvious from the fact that the budget for online video has been increasing every year, with some companies at a rate of 43%. There will be a surge in online video content on all major platforms like Youtube Vimeo, Instagram, and Flickr.

Videos For Catalogues

Videos aren’t just for branding and marketing. They also help with sales. 64% percent of consumers are likely to buy a product once they’ve watched a video about it. That’s why latest e-commerce websites are putting up short videos on their catalogues. This can help you drive the product home and help the customer decide on a purchase.

Retention

A landing page is the most important page on a website. Websites, through data analytics, have realised that having a video on a landing page makes the user spend 88% more time on the website. This increases the chance of sales and also drastically reduces the bounce rate.

Shareability

Due to public platforms like Youtube, the content only has to be creative to be successful. It’s shared and re-shared by people and companies. This makes it a much more cost effective method than playing ads through traditional media.

Youtube gets a whopping 1 billion unique visits every month. Millions of people can be reached at the production cost of one video. That’s the core reason of the success behind video based marketing.

TV vs Online

 

Brands have begun to shift their focus from TV to online advertising. In a study by the Interactive Advertising Bureau, out of 300 companies, two-thirds spend their budget towards online marketing. That’s a lot more than what’s being spent on TV commercials. This is because they can clearly see that there’s a lot more reach when it comes to advertising online than on traditional TV.

On the customer’s side, this upsurge is fueled by the rapid growth in video technology. Millions of people use smartphones and camcorders every day to create content. These change make it easy for regular people and professionals to create high-quality videos.

Videos are one of the best mediums for advertising. It’s a great time for digital marketing agencies that produce video content, since more brands are realising the power of this format. With technology, feasibility, and skills in place, videos are set to be the future of marketing.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

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Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

5 Tips To Make Your Social Media Marketing More Appealing

5 Tips To Make Your Social Media Marketing More Appealing

You’re probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it’s all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!

Why You Need To Make Your Posts Appealing

The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.

However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.

What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.

How To Captivate Your Audience

Explained in 5 simple tips:

Social Media Marketing Toronto

1. Always Use Images

Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable funny picture to an interesting graphical representations of your data, also called infographics.

This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.

2. Mix It Up

The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.

The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.

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3. CTA – Call To Action

However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you’re on the quest for leads, which are ways of getting the customer interested in your business. This may be through offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.

The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.

4. Connect On an Emotional Level

It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.

Even if you’re not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It’s as simple as including content that can bring a smile or create a genuine emotional response, however small.

5. Engaging Conversation

By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.

When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!

That’s all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

Use These Internet Marketing Tactics to Keep Customers Coming Back

Use These Internet Marketing Tactics to Keep Customers Coming Back

In the world of internet marketing, remarketing is a key technique that helps you market to people who have visited your website.

Let’s say a user is browsing your e-retail site. They could be distracted from making a transaction by anything from a facebook notification to a photo of cats! Once this happens, you could lose this piece of business. While you can’t really stop these users from getting distracted, you can target them later using remarketing.

Remarketing shows users your ads that are relevant to the products they last looked at on your site. These ads can be in any format, such as images, animations, videos, and text. These can be placed where buyers can see them, in places like related Google searches, and on the Google Display Network. The latter is a huge group of more than a million sites and is a part of the Google Network.

This technology makes marketing a little easier, as instead of targeting fresh users, you can target people who showed interest by browsing your site. In this article, let’s take a deeper look at some of the strategies you can use to remarket effectively and successfully.

Select Your Target

The most obvious way to go is to target everyone that has visited your site. When you go about remarketing this way, all the users that visit your website will see your ads when they visit any site on the Google Display Network. This method is called standard remarketing, and you can’t really market specific products based on your users’ preferences using this technique.

Another approach, called dynamic remarketing, is when you send out ads based on the products and services they browsed on your website. This one is better tailored to suit the tastes of individual users. You can use one of these approaches to carry out your remarketing ad campaign.

Approaching Users That Didn’t Convert

The truth is that most users aren’t likely to convert—they don’t sign up for mailing lists, share your content, and most certainly don’t spend money on your product. In fact, for most online advertising, a conversion rate of 10% is considered really good.

If you already have one list that shows you the visitors frequenting your site, you can create another that shows you the ones who converted. Now, using custom combination lists, you can identify the people that visited your site but left before converting, and advertise to them alone.

Re-Engaging With Users That Used Your Site’s Shopping Cart

A certain segment of your customers will add items to your shopping cart and then leave without actually checking out. You can target these users through custom lists, subtracting the users who visited your “Order Confirmation” page from all the users that visited your “Shopping Cart” page.

Tailoring Your Ad For Your Remarketing Campaign

Now that you have your remarketing ideas down, you need to make your ads appealing in order for them to be effective. It’s a good idea to have your ideas tailored to the following guidelines:

  •  Design your ads to have the same look and feel as your website, to create that sense of familiarity
  • As with any ad, have a brief and appealing Call-To-Action (CTA)
  • Make sure the ads are relevant to the target audience
  • Mix it up with different formats, styles, and sizes
  • Schedule your ads for when your audience is likely to see them

Conversion Tracking and Effective Sites

This is a technique that shows you how many users are converting based on your remarketing campaign. If a certain website isn’t justifying your investment with sizeable results, you should consider reducing your bid or altogether exclude it from your campaign. This is easy enough to do, and you can exclude those automatically included sites that you don’t really need to show ads on.

Using these general guidelines, you can tailor your remarketing strategy to make it as effective as it can get. Select your targets carefully, use custom combination lists, make tailored ads, and track your conversion rates. By using these handy tactics, you can ensure that your customers keep coming back to you.

How to Know If Your SEO Strategy Is Working For You Or Not

How to Know If Your SEO Strategy Is Working For You Or Not

Search Engine Optimization (SEO) techniques are those you follow to ensure that your page shows up first when people search using relevant words on a search engine like Google. The key to ensure that your page ranks high is to make sure that your SEO techniques are up to date, and that your SEO strategy is indeed delivering the results it promised.

Here are some ways you can check to see whether your SEO is working for you-

Your Website Receives Repeated Visits

When any new content you add gets indexed properly, you will keep getting visits from previous visitors over and again. This is a surefire sign that shows that your strategy is indeed headed the right way, and is doing its job.

The Number Of Keywords Increases

As you apply your SEO strategy over a period of time, you will ideally be finding new and/or longer keywords to test and implement. As you do this, you should notice additional traffic coming in from these additional researched keywords.

Other Websites Start Using Your Website For Referrals

Keep in mind that this can only happen once you’ve established your site as the ultimate authority on a particular set of topics. When other website authors see your content as reliable, they will start linking out to your website on their articles and posts.

An added advantage here is that, when other sites use yours for referrals, the rankings for your website on search engines will get a boost.

You Move Towards Your Goals

A good SEO-focused website should have a realistic and achievable set of goals. Traffic should get converted effectively into business leads. Once you’ve set a target in terms of conversion, you can monitor the rate at which your website and its content help you achieve them.

Monitor The Rankings Of Your Keywords

As part of your SEO strategy, you will no doubt be monitoring the status of the keywords that your target audience is generally searching for. As their popularity moves up and down, you’ll know which keywords to pay more attention to. When you have a good idea of the highest-ranked words, make sure that you invest only on the keywords that will lead to conversions of traffic into leads.

Watch Those Bounce Rates

The bounce rate is the percentage of visitors who visit your website and leave immediately after viewing the page they landed on. You’ll know your strategy is working well when your bounce rates are constantly getting lowered. Use techniques like optimizing fresh content to suit relevant search phrases. Using metadata to aptly describe your content for search engines to display will help as well.

Searches For Your Brand Get A Boost

As your SEO techniques get more and more effective, you will see that more and more people search for your content and your brand. This is conclusive proof of the effectiveness of the SEO techniques you’ve used, and can be checked easily through online features that tell you how often a particular phrase or keyword has been searched for.

You Understand How Search Engines Function

Vilampara media SEO toronto

As a person starting out in SEO techniques, you would’ve only had a cursory knowledge of how search engines work. As you keep chiseling away and honing your relevant skills, you will gradually become adept at understanding the “mind” of a search engine. Once you get a feel for this, you have probably utilized the right set of SEO techniques through sheer experience.

So, all you need to do is keep a watchful eye on your keywords, traffic, and referrals. Once you’ve checked off all the points mentioned in this article, you can be reasonably sure that your SEO strategy is working out for you. If these things don’t reflect immediately, don’t worry—just keep working at it, and you’ll definitely get there in time.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

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  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.