Blog : Digital agency

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

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The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos are the next big thing when it comes to content marketing online. Currently, infographics are the most shared graphic content, but videos are fast catching up. Research by Cisco suggests that 69% of internet traffic next year will be video. This can range anywhere from the cat videos that we all know and love, to viral marketing videos that sell products without consumers even realizing it.

Power Of Storytelling

Storytelling has proven to be the most powerful approach to content marketing. That’s why video is gaining traction so quickly. Videos combine visual and auditory elements to create truly engaging and compelling stories. This leads to better sales of any product that’s being promoted.

This emotional connection has already proven to be essential to strike a chord with consumers. More brands are using videos for brand building, marketing and even cataloguing.

This is obvious from the fact that the budget for online video has been increasing every year, with some companies at a rate of 43%. There will be a surge in online video content on all major platforms like Youtube Vimeo, Instagram, and Flickr.

Videos For Catalogues

Videos aren’t just for branding and marketing. They also help with sales. 64% percent of consumers are likely to buy a product once they’ve watched a video about it. That’s why latest e-commerce websites are putting up short videos on their catalogues. This can help you drive the product home and help the customer decide on a purchase.

Retention

A landing page is the most important page on a website. Websites, through data analytics, have realised that having a video on a landing page makes the user spend 88% more time on the website. This increases the chance of sales and also drastically reduces the bounce rate.

Shareability

Due to public platforms like Youtube, the content only has to be creative to be successful. It’s shared and re-shared by people and companies. This makes it a much more cost effective method than playing ads through traditional media.

Youtube gets a whopping 1 billion unique visits every month. Millions of people can be reached at the production cost of one video. That’s the core reason of the success behind video based marketing.

TV vs Online

 

Brands have begun to shift their focus from TV to online advertising. In a study by the Interactive Advertising Bureau, out of 300 companies, two-thirds spend their budget towards online marketing. That’s a lot more than what’s being spent on TV commercials. This is because they can clearly see that there’s a lot more reach when it comes to advertising online than on traditional TV.

On the customer’s side, this upsurge is fueled by the rapid growth in video technology. Millions of people use smartphones and camcorders every day to create content. These change make it easy for regular people and professionals to create high-quality videos.

Videos are one of the best mediums for advertising. It’s a great time for digital marketing agencies that produce video content, since more brands are realising the power of this format. With technology, feasibility, and skills in place, videos are set to be the future of marketing.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

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Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

4 Dream Jobs Within Social Media Marketing

4 Dream Jobs Within Social Media Marketing

We live in what can be described as the golden age of social media, as it’s more integral to our lives than ever before. Not only has social media transformed the way we network, socialize, and connect, but it has also opened doors to a whole world of career opportunities. With social media marketing becoming a vital part of the way businesses are run around the globe, top-notch companies are now looking for professionals with extensive knowledge of the subject.

According to PayScale, 11 out of 20 social media jobs pay more than the national average of approximately USD 43,400. Nowadays, more than 87 percent of small businesses are using social media as a marketing tool, which is evident from Constant Contact’s Small Businesses’ “Then and Now” survey conducted in 2013.

So, if you live and thrive on social media, chances are that your dream job is one of these high-paying options:

SEO Specialist

In a world where technology outperforms print media in the information race, social media plays a significant role in making that possible. And with the presence of innumerable online competitors, companies want to have a significant virtual presence among its present and potential customers. This is where SEO comes in, to ensure maximum digital exposure of the organization.

So, if you know how a search engine works, understand how optimizing content can improve its reach and exposure, and love to research online content, then being a search engine optimization (SEO) specialist is your calling. This job requires a sound knowledge of keywords and algorithms on which different search engines are based. You must be able to analyze websites and improve their online reach by creating search-friendly, high-quality online content. Your salary as an SEO specialist, depending upon your skill level and experience, will be anywhere between USD 25,793 and USD 60,361.

Social Media Marketing Manager

Given the ease and cost-effectiveness of practicing marketing strategies in a digital space, social media marketing has become a buzzword of sorts in the business world. To successfully use this marketing tool, you’ll require a sound knowledge of marketing and how different social media platforms work.

Since each social media platform works differently, your job responsibilities will include crafting different marketing strategies for them, which is crucial to make a brand stand out online. Hence, a degree in Marketing, such as an MBA with a specialization in digital marketing, would be preferable. The average annual salary of a social-media marketing manager is around USD 57,000.

Online Community Manager

With communities coming together online to share similar interests, organizations need professionals to target their potential audience and ensure active participation from them to increase brand loyalty and web traffic. An online community manager makes this possible by acting as the liaison between the company and its customers. As a community manager, your responsibilities will include content posting on social media platforms and handling day-to-day conversations with customers. This could prove to be an ideal job if you enjoy building and maintaining relationships. The annual salary for an online community manager can lie anywhere between USD 30,538 and USD 72,662.

Social Media Copywriter Or Blogger

Apart from lucrative salaries of around USD 15,417 – USD 69,634, this profession also offers perks like flexibility and the ability to work from home. If you have a knack for writing, excellent English, and an understanding of social media and SEO, then you should consider being a social media copywriter or blogger. As a social media copywriter, you will have to create engaging, valuable content via blog posts and social media networks to attract readers.

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So, if you are a social media enthusiast, don’t think twice before capitalizing on the opportunities that the social media industry has to offer. Brush up your social media skills and get ready for a promising career!

Use These Internet Marketing Tactics to Keep Customers Coming Back

Use These Internet Marketing Tactics to Keep Customers Coming Back

In the world of internet marketing, remarketing is a key technique that helps you market to people who have visited your website.

Let’s say a user is browsing your e-retail site. They could be distracted from making a transaction by anything from a facebook notification to a photo of cats! Once this happens, you could lose this piece of business. While you can’t really stop these users from getting distracted, you can target them later using remarketing.

Remarketing shows users your ads that are relevant to the products they last looked at on your site. These ads can be in any format, such as images, animations, videos, and text. These can be placed where buyers can see them, in places like related Google searches, and on the Google Display Network. The latter is a huge group of more than a million sites and is a part of the Google Network.

This technology makes marketing a little easier, as instead of targeting fresh users, you can target people who showed interest by browsing your site. In this article, let’s take a deeper look at some of the strategies you can use to remarket effectively and successfully.

Select Your Target

The most obvious way to go is to target everyone that has visited your site. When you go about remarketing this way, all the users that visit your website will see your ads when they visit any site on the Google Display Network. This method is called standard remarketing, and you can’t really market specific products based on your users’ preferences using this technique.

Another approach, called dynamic remarketing, is when you send out ads based on the products and services they browsed on your website. This one is better tailored to suit the tastes of individual users. You can use one of these approaches to carry out your remarketing ad campaign.

Approaching Users That Didn’t Convert

The truth is that most users aren’t likely to convert—they don’t sign up for mailing lists, share your content, and most certainly don’t spend money on your product. In fact, for most online advertising, a conversion rate of 10% is considered really good.

If you already have one list that shows you the visitors frequenting your site, you can create another that shows you the ones who converted. Now, using custom combination lists, you can identify the people that visited your site but left before converting, and advertise to them alone.

Re-Engaging With Users That Used Your Site’s Shopping Cart

A certain segment of your customers will add items to your shopping cart and then leave without actually checking out. You can target these users through custom lists, subtracting the users who visited your “Order Confirmation” page from all the users that visited your “Shopping Cart” page.

Tailoring Your Ad For Your Remarketing Campaign

Now that you have your remarketing ideas down, you need to make your ads appealing in order for them to be effective. It’s a good idea to have your ideas tailored to the following guidelines:

  •  Design your ads to have the same look and feel as your website, to create that sense of familiarity
  • As with any ad, have a brief and appealing Call-To-Action (CTA)
  • Make sure the ads are relevant to the target audience
  • Mix it up with different formats, styles, and sizes
  • Schedule your ads for when your audience is likely to see them

Conversion Tracking and Effective Sites

This is a technique that shows you how many users are converting based on your remarketing campaign. If a certain website isn’t justifying your investment with sizeable results, you should consider reducing your bid or altogether exclude it from your campaign. This is easy enough to do, and you can exclude those automatically included sites that you don’t really need to show ads on.

Using these general guidelines, you can tailor your remarketing strategy to make it as effective as it can get. Select your targets carefully, use custom combination lists, make tailored ads, and track your conversion rates. By using these handy tactics, you can ensure that your customers keep coming back to you.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

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  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.

What is Digital Marketing?

What is Digital Marketing?

Digital Marketing is a term that is thrown around a lot but has no rigid definition. It’s a term that encompasses more than what we think it does.
In general, marketing is nothing but the action that involves promoting services or products to increase their sale or consumer base. So, the use of traditional media like television, radio, newspapers, etc., comes under this huge, all-encompassing umbrella term.
This may seem confusing, but the term ‘digital marketing’ is more often than not defined by what it is not rather than by what it actually is.
So, let’s take a look at the individual aspects that make up digital marketing to try to define a little more clearly.

What it is not

Digital marketing is characterized by something known as ‘feedback’.
This is a relatively new concept in the field of marketing. This involves immediate and often direct replies from consumers/critics who are exposed to the said advertisement. Traditional means of marketing do not allow for this kind of freedom for the consumer or the marketer. If they do, it is limited and much harder to accomplish.

What it really is

Now, if anything is evident, it’s that digital marketing rests on the idea of connectivity. The ability to directly connect with and listen to the complaints, feedback, and thanks of the consumers is what makes digital media what it is. This enables enterprises to deliver their best, or face the wrath of the thousands of followers that watch the company’s every move.

Why is digital marketing important?

Today, in the age of the internet, connectivity is everything. Everyone now has an account on at least one social media site.
What is digital marketing?

Whether you’re a Snapchat person, or an Instagram addict, or if Facebook is your choice of media, we’re all constantly sharing information. Because of this, digital marketing is necessary, as it enables organizations to reach out to a large and ever-growing consumer base in a shorter span of time than ever before.
Additionally, social media marketing is also cost effective and happens in real time. This means that marketers can get feedback instantly about their services and products, which allows them to quickly implement any necessary changes.

How do you use digital marketing?

Setting up an account on a social media site and garnering followers is the first and simplest step.
However, you need to have a digital marketing strategy in place. Knowing your demographic is essential because then you can choose the right social media to promote your product or service.
Share relevant information, create educational and engaging content, and interact with your consumers as individuals – these are the cornerstones of digital marketing.
You could also have more traditional advertisements on social media platforms. While these might involve less interaction with your audience, you will be able to target these ads to the right demographic.
Now that you’ve seen how useful digital marketing can be, get your strategy together so you can expand your presence online.

All You Need to Know About App Store Optimization (ASO)

All You Need to Know About App Store Optimization (ASO)

Planning to launch a mobile app? Have you given enough thought to how you’re are going to make it popular? If not, then it’s time you learnt about app store optimization, also known as ASO.

App store optimization or ASO is the best way of getting your app noticed and raking in huge number of users. The main purpose of this process is to increase the visibility of your app on app stores. Increased visibility will generate increased traffic, which is your ticket to generating high revenue from the app. However, using ASO is a tricky job and you can’t expect to learn it all in one day.

Here’s an article that will help you understand ASO and how you can make the best use of it.

Put A Compelling Title

The app’s title is the first thing you need to deal with. Ideally, it should contain one keyword or more if you want to increase traffic on your app’s page. A recent study has revealed that apps with keywords in their title have a 10.3% greater ranking than those that don’t. But, before you can insert keywords in the app’s title, remember to do your research properly. Look for keywords that will generate a high traffic but have low competition. You want to attract users but you don’t want your app to get a low ranking in terms of keyword competitiveness.

You can play with keywords by using different app analytics tools available online. Use a range of keywords and observe their impact on your app’s ranking. But, remember to run this iteration technique before launching the app. Once your app is out in the market, it will start gaining popularity through word-of-mouth publicity. If you change the title, new users will not be able to find your app, thereby decreasing traffic.

Write An Impressive Description

The internet-savvy audience is very impatient and want maximum information within a few lines. Most users will only read the first five lines of the app’s description and decide whether they want it or not. You have to make an impression in those first three or four lines if you want to increase downloads.

Unlike the title, here you can experiment with the description after you have launched the app. Keep a few descriptions handy and test them out periodically to understand what works for you. Use keywords in each sentence without losing the context. You can use witty opening lines to catch the attention of users. Once you have a great beginning, working on the remaining part of the description should be an easy job. Lastly, don’t forget to list the features and benefits of your app in this part.

Get Good Ratings and Reviews

This is the tricky part where you have little to no control over the user. The app’s rating solely depends on the user’s experience. So, your job is to first create a killer app and then fix the bugs! Instead of waiting for the user to post a negative review, make sure that they can give you feedback within the app. If you connect with users directly and solve their issues, chances are you will not get too many negative reviews.

On the other hand, you should prompt satisfied users to give high ratings and positive reviews. Remember that in spite of having relevant keywords, you might still not get users if they don’t have enough social proof of your app’s credibility.

App store icons

Use an Eye-Catching Icon

Remember the saying about the first impression being the lasting one? If you want users to take a look at your app, you have to use an attractive icon. And, you have to think about the icon before you launch the app. Get in touch with an app design team and test out different icons on advertising platforms like Google Adwords and Facebook. Ask users to give feedback so that you can come up with the best icon.

Insert the Best Screenshots

Once you have settled down on the icon, use the best screenshots to lure users. You don’t have to follow a logical order to put up the screenshots; you can put the best ones first. While you’re at it, make sure that the screenshots tell the users what they can expect from the app and how it’s the best app they’ll ever download. After the primary screenshots, you can insert some others which express the different functions of the app.

App store optimization is an essential process if you want to generate traffic on your app’s page. Just remember to follow the above-mentioned steps before you launch the app and get ready to gear in millions of users!