Blog : Digital Marketer

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

4 Dream Jobs Within Social Media Marketing

4 Dream Jobs Within Social Media Marketing

We live in what can be described as the golden age of social media, as it’s more integral to our lives than ever before. Not only has social media transformed the way we network, socialize, and connect, but it has also opened doors to a whole world of career opportunities. With social media marketing becoming a vital part of the way businesses are run around the globe, top-notch companies are now looking for professionals with extensive knowledge of the subject.

According to PayScale, 11 out of 20 social media jobs pay more than the national average of approximately USD 43,400. Nowadays, more than 87 percent of small businesses are using social media as a marketing tool, which is evident from Constant Contact’s Small Businesses’ “Then and Now” survey conducted in 2013.

So, if you live and thrive on social media, chances are that your dream job is one of these high-paying options:

SEO Specialist

In a world where technology outperforms print media in the information race, social media plays a significant role in making that possible. And with the presence of innumerable online competitors, companies want to have a significant virtual presence among its present and potential customers. This is where SEO comes in, to ensure maximum digital exposure of the organization.

So, if you know how a search engine works, understand how optimizing content can improve its reach and exposure, and love to research online content, then being a search engine optimization (SEO) specialist is your calling. This job requires a sound knowledge of keywords and algorithms on which different search engines are based. You must be able to analyze websites and improve their online reach by creating search-friendly, high-quality online content. Your salary as an SEO specialist, depending upon your skill level and experience, will be anywhere between USD 25,793 and USD 60,361.

Social Media Marketing Manager

Given the ease and cost-effectiveness of practicing marketing strategies in a digital space, social media marketing has become a buzzword of sorts in the business world. To successfully use this marketing tool, you’ll require a sound knowledge of marketing and how different social media platforms work.

Since each social media platform works differently, your job responsibilities will include crafting different marketing strategies for them, which is crucial to make a brand stand out online. Hence, a degree in Marketing, such as an MBA with a specialization in digital marketing, would be preferable. The average annual salary of a social-media marketing manager is around USD 57,000.

Online Community Manager

With communities coming together online to share similar interests, organizations need professionals to target their potential audience and ensure active participation from them to increase brand loyalty and web traffic. An online community manager makes this possible by acting as the liaison between the company and its customers. As a community manager, your responsibilities will include content posting on social media platforms and handling day-to-day conversations with customers. This could prove to be an ideal job if you enjoy building and maintaining relationships. The annual salary for an online community manager can lie anywhere between USD 30,538 and USD 72,662.

Social Media Copywriter Or Blogger

Apart from lucrative salaries of around USD 15,417 – USD 69,634, this profession also offers perks like flexibility and the ability to work from home. If you have a knack for writing, excellent English, and an understanding of social media and SEO, then you should consider being a social media copywriter or blogger. As a social media copywriter, you will have to create engaging, valuable content via blog posts and social media networks to attract readers.

Vilampara media social media marketing

So, if you are a social media enthusiast, don’t think twice before capitalizing on the opportunities that the social media industry has to offer. Brush up your social media skills and get ready for a promising career!

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

Vilampara media

  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.

10 Things To Watch Out For While Choosing A Digital Marketing Agency

10 Things To Watch Out For While Choosing A Digital Marketing Agency

The process of choosing a digital marketing agency has to be done with a lot of initial planning analysis. There have been cases of an entire business idea failing for going with the incorrect agency.

If you’ve just started a business, choosing the right digital marketing agency will be an important milestone in your career.

Here are ten things to look out for when choosing a digital marketing agency.

  1. Shared perspective

You should make sure the agency shares your perspective when it comes to marketing your business. It would be better if you sat down with the marketing team and chalked out a detailed plan for the campaign. It’s important that the marketing agency understands your business and the target audience you’re trying to attract.

  1. Make things clear right from the start

Often as businesses and partnerships progress, there are differences over shared cuts. It’s better to carefully draw a contract where both the parties are clear about the work and payment. For a healthy business relationship, it’s better to make sure that the marketing company has a sound financial acumen overall.

  1. Test the firm

If you want to enter into a contract with a start-up or a young company there’s no harm in asking for a test before you clinch the final deal. When the agency knows it is being tested, it will pull up its socks and deliver the best. When choosing a digital marketing agency, it’s important to ask for a presentation from the managers to see if the company understands your business.

  1. Go through their portfolio

Digital Marketing Agency in Toronto

The digital agency, whether young or experienced, would have a portfolio that you can browse though. One thing to test when you’re going through the portfolio is whether the agency has understood shared goals of the companies it has dealt with. If their creative team has been successful in getting the pulse of both the client and the audience, you can go ahead and seal the deal with them.

  1. Get creative

Once you’ve chosen the agency you may feel like putting the entire onus of advertising onto that firm. However, to come up with the best campaign, it’s important to ideate together. A good digital marketing agency will always involve you in the process of ideation and creativity. Involvement in a creative sphere with your digital marketing agency is imperative.

  1. Go through the website

The digital marketing firm’s website is a good reflection of the company’s ethos. When going through the website it’s important to see if the company is capable of coming up with fresh ideas and plans.  A company’s creative arsenal is generally reflected in the website and the feedback (if any) left behind by customers.

  1. Choose young

A newer company will have a renewed and fresh perspective of the creative world. A company with enthusiastic and young workers is likely to come up with catchy campaigns, jingles, and logos. You can always sit with the firm’s employees and share your ideas and discuss marketing campaigns with them.

  1. Do they understand social media?

It’s important to choose a company that understands social media platforms and already has a fan base for its creativity. Social media is the crux of many digital marketing campaigns these days. So, choose a company, which has been able to create popular or viral content across different social media sites.

  1. Similar campaigns

An agency that has dealt with a similar business like yours in the past is likely to get a better hit rate when it comes to creating a successful marketing campaign. Their creative team will be able to understand your goals better and come up with a kickass strategy in no time at all.

  1. Discipline

A lot of agencies these days dilly dally on deadlines and timeframes. Therefore, make sure the agency does not waste your precious time and delay your work. Remember time is money and the better it’s utilized, the more you’ll benefit.

Choosing the right digital marketing agency can make or break your business. So, when you’re on the lookout for one, make sure that you test them for the above-mentioned benchmarks.

6 ways of developing a successful online marketing strategy on a tight budget

6 ways of developing a successful online marketing strategy on a tight budget

You have a great start-up idea that you’ve successfully managed to jump start. And, you’re a visionary who’s looking forward to placing their product in the market. However, you have a tiny constraint when it comes to budget and you don’t want to throw in all your money into marketing. So, what steps can you take when it comes to implementing a successful online marketing strategy on a tight budget?

With the internet at your disposal, digital platform is the way to go for strategizing your online marketing process. It’s extremely important to know beforehand who your product is targeting, the USP of your product, and the marketing strategy so that you can make maximum impact and push your business ahead.

Here is a nifty list of ways to launch your dream project online, especially if you’re on a shoestring budget.

1.    Choose an appropriate social media platform

Social Media- Vilampara

With the number of internet users on the rise, it is pertinent to choose relevant platforms to promote your product. Recently, users have become aware of where to look for specific products and how to analyze them. Therefore, a background research about your consumers becomes important.
Depending on the product you’re selling, choose an appropriate social media platform. For example, if you specialize in photography or you’re running a food business, Instagram and Facebook are some of the best options open to you.

2.    Do a thorough research and background check

Since there are many similar-themed online marketing strategies, you would need to ensure that your product or service offers something that is unique from other products. A thorough research about your product, market, and target audience would let you know of the current trends, likes, and dislikes of your consumers. This will eventually help promote your product and put you ahead of the race.

3.    Create your brand name

Once you’ve followed the top two steps, it is time to create yourself a brand name. A unique name would not only help you stand out among many others but will also stick with you for a really long time. Your brand name would come up on social networks and online searches. Once you’ve established your brand name, selling and popularizing your product becomes easier.

4.    Search engine optimization (SEO)

Usage of suitable keywords would ensure that your website shows up among the first few results when users type in relevant words. Though the process of choosing appropriate keywords could be cumbersome, it’s worth the time and effort since your website will get a boost post the SEO process. Effective search engine marketing would also ensure that you get recognition and your website’s visibility is increased on popular search engines.

5.    Blogging

One of the best ways to connect to your potential customers is to give information about your product through engaging blog posts that can be impersonal yet descriptive. When you get an idea about the consumers’ needs, you can build your future marketing strategies accordingly. This will propel your product among online consumers.

6.    Follow up and feedback

Once you’ve set up your social media brand as well as finished your background research, it’s time to get real-time feedback from those who have been using your product. And therefore, one of the most important online marketing strategies is to ensure that you create channels for appropriate feedback. Also, follow up with your audiences by putting up email subscriptions and social media links. It not only provides a broad picture of how your product is perceived by the audience but also, what changes you can undertake for better performance and customer retention.
Entrepreneurship is one of the best ways of making your presence felt in the world. And with these easy and budget-friendly online marketing tips, you’re sure to grace success in no time at all.

What is Digital Marketing?

What is Digital Marketing?

Digital Marketing is a term that is thrown around a lot but has no rigid definition. It’s a term that encompasses more than what we think it does.
In general, marketing is nothing but the action that involves promoting services or products to increase their sale or consumer base. So, the use of traditional media like television, radio, newspapers, etc., comes under this huge, all-encompassing umbrella term.
This may seem confusing, but the term ‘digital marketing’ is more often than not defined by what it is not rather than by what it actually is.
So, let’s take a look at the individual aspects that make up digital marketing to try to define a little more clearly.

What it is not

Digital marketing is characterized by something known as ‘feedback’.
This is a relatively new concept in the field of marketing. This involves immediate and often direct replies from consumers/critics who are exposed to the said advertisement. Traditional means of marketing do not allow for this kind of freedom for the consumer or the marketer. If they do, it is limited and much harder to accomplish.

What it really is

Now, if anything is evident, it’s that digital marketing rests on the idea of connectivity. The ability to directly connect with and listen to the complaints, feedback, and thanks of the consumers is what makes digital media what it is. This enables enterprises to deliver their best, or face the wrath of the thousands of followers that watch the company’s every move.

Why is digital marketing important?

Today, in the age of the internet, connectivity is everything. Everyone now has an account on at least one social media site.
What is digital marketing?

Whether you’re a Snapchat person, or an Instagram addict, or if Facebook is your choice of media, we’re all constantly sharing information. Because of this, digital marketing is necessary, as it enables organizations to reach out to a large and ever-growing consumer base in a shorter span of time than ever before.
Additionally, social media marketing is also cost effective and happens in real time. This means that marketers can get feedback instantly about their services and products, which allows them to quickly implement any necessary changes.

How do you use digital marketing?

Setting up an account on a social media site and garnering followers is the first and simplest step.
However, you need to have a digital marketing strategy in place. Knowing your demographic is essential because then you can choose the right social media to promote your product or service.
Share relevant information, create educational and engaging content, and interact with your consumers as individuals – these are the cornerstones of digital marketing.
You could also have more traditional advertisements on social media platforms. While these might involve less interaction with your audience, you will be able to target these ads to the right demographic.
Now that you’ve seen how useful digital marketing can be, get your strategy together so you can expand your presence online.

Four Mistakes to Avoid While Facebook Marketing

Four Mistakes to Avoid While Facebook Marketing

If you own a business, we can say with absolute clarity that Facebook marketing features somewhere at the top of your social media marketing strategy. If not, it should. The site garners an average traffic of up to 800 million each day, with the count also reaching a milestone of 1 billion on the 24th of August this year. Even if you manage to entice a small percentage of the crowd that Facebook is a hub for, your business can see a manifold growth.

This is precisely why countless businesses make a conscious choice of using Facebook to boost their enterprises’ revenue. While there are countless examples of a perfectly-run promotional campaign, the number of campaigns that fail due to a lack of understanding of the core social marketing principles and ideas are on the rise too.

These campaigns usually make some rather easily avoidable mistakes that can have severe repercussions, which can impede their strategy.

Here are a few general mistakes you must avoid in your next attempt to improve your brand image.


1. Using “Boost Post” Feature A Little Too Much

You might already know that boosting a post is a pretty easy task: a click of a button and it’s done; you will have reached a much larger audience than your regular posts. But careless use of the “boost post” feature can have a negative impact on some of the quality posts you are trying to get across to your well-targeted audience. But how do you overcome this? It’s simple. Repost some of your best articles every few weeks, so that newer audiences can come across it. This will also curb you tugging at your advertising budget often.


2. Posting More Times Than Necessary

It is obvious that as a social media manager, you can get very excited about all the strategies you can use to improve your business. You may even overindulge and post a little too often, thinking that you can reach more people by doing so. But the reality is you are abusing the privilege by posting too much too soon, which results in you reducing the effectiveness of your advertising campaign. In order to remedy this mistake, make sure you maintain a stringent schedule and post new things on a timely basis.


3. Reporting Rather Than Engaging

For a business to be run through Facebook, it is imperative that you build and maintain a rapport with your audience. Picture yourself “reporting” a particular breaking news story, you’d post it on your wall in the hopes of a great better response because the topic is trending but in reality the reaction you get is underwhelming. So to make sure you just aren’t reporting, whenever you post something, make sure to customise your content in such a way that your fans feel the urge to make their opinion known. This is how you engage your patrons and followers.

4. Not Staying True To Your Brand

Suppose your business revolves around the selling of shoes, all the content you come up with should then refer to shoes. You need to stay true to your brand and product so that you can make visiting users stop and take notice. So, always plan ahead on what you want and make sure to have a sound content strategy in hand, something that incorporates your brand the best way it can.

These are some of the basic mistakes that most of social media strategists make. So in order to get the most out of your marketing campaign, adopt a plan that focuses on what your customers want to see from your brand and build from there.

 

5 Tips to Make Your Social Media Marketing Posts more Appealing

5 Tips to Make Your Social Media Marketing Posts more Appealing

You are probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it is all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!

Why you need to make your posts appealing

The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.

However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.

What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.

How to captivate your audience

Explained in 5 simple tips:

1. Always use images

Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable, funny picture to an interesting graphical representations of your data, also called infographics.

This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.

2. Mix it up

The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.

The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.

Vilampara-Social-Media-call-to-action

3. CTA – Call To Action

However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you are on the quest for leads, which are ways of getting the customer interested in your business. This may be offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.

The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.

4. Connect on an emotional level

It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.

Even if you are not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It is as simple as including content that can bring a smile or create a genuine emotional response, however small.

5. Engaging conversation

By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.

When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!

That is all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!