Blog : Digital Marketing Agency in Toronto

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Why You Need a Cross Channel Content Marketing Strategy

Why You Need a Cross Channel Content Marketing Strategy

The Need For Cross Channel Content Marketing

Using a single channel for content marketing hardly ever works.

Multichannel marketing simply means that you use multiple content mediums to reach your customers. There are many content channels a business can choose from today, from blog posts to tweets and everything in between. Multi or cross channel marketing lets your customers consume content from their preferred channel.

How Is Cross-Channel Content Marketing Done?

Why You Need a Cross Channel Content Marketing Strategy

Cross-channel marketing, or multi-channel marketing, is engaging with your customer across different channels. From social networks, to emails, to the web, across smartphones tablets and laptops, a consumer today expects a company to provide a holistic, integrated experience.

So how can a company provide its users with this much-valued experience? Keeping in mind that there are millions of potential customers out there, how does a company cater to them all?

Mail order catalogues, direct mail, retail stores, email, PPC ads, mobile organic Search Engine marketing (SEM), email marketing, display advertising, social media, videos, speaking at events, engagements, websites, blogs, ebooks, and white papers—these are the various mediums you can use. 

Customers are spread across these channels, and it is important to reach them all.  It is important to build a cohesive content strategy that touches each potential customer.

Building a Successful Cross Channel Content Marketing Strategy

Step 1 – Know Which Channels Convert

It is important to study the pros and cons of various content channels.

Understand what works, and what doesn’t. To know your customer, you need to know which channel helps you make an impact with them, and how to convert leads.

Step 2- Study Your Customers

Using both real time and digital data, you’ll need to study your customers’ preferences. Understand their likes and dislikes, what devices they use, and when they use them. Create platforms that reach them at the right time, with content that is sure to appeal to them.

Step 3 – Develop a Consistent Message

Develop a strong marketing message that is consistent across all channels.

Your customers are likely to see your brand through one or more of the channels. Inconsistent branding will be misleading and confusing for them. Consistent branding will help your customer remember your message. Ensure that you opt for an effective logo.

A logo represents your company, and is often the most powerful marketing tool you can use. It establishes your identity in the marketing world.

Step 4 – Content and Digital Strategy

When you plan your content and digital strategies, ensure that both work together harmoniously across all channels.

Step 5- Track

It is important to track and monitor the movements of your customers and potential customers. Marketers need to look at each step of the customer’s journey, and find out how they go about their purchases. This comes down to the ability to track behaviour across devices and understand consumers.

Many marketers rely on simple guesswork for tracking. You need to know how consumers interact with your brand if you desire to reach the right individual, with the right content.

Understanding customer preferences, knowing which channels convert, developing a consistent message across all channels, syncing content and digital strategy and finally measuring success correctly—these go a long way in developing a good cross channel content marketing strategy.

 

A  Statistical Look At Video Marketing: Viewership Across Social Media Channels

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

In video marketing, we use videos to promote a brand, product or service. Examples of video marketing include viral videos, customer testimonials, videos from live events, how to videos, explainer videos, and corporate training videos.

The benefits of video marketing include increasing search engine ranking, conversions, click through rates and open rates. Video is cost-effective, and can reach your audience at any time. Video appeals to a person’s emotions, resulting in higher marketing efficiency than other mediums.

Online Video Marketing

  • By 2017, 74% of all online traffic will comprise of online videos. (KPCB). As online traffic increases, the share of online video also increases.
  • 52% of marketers think that videos are essential for brand awareness (WowMakers). More and more marketers are including videos in their branding as conversion rates increase when videos are used.
  • Conversion will increase by 80% if videos are included (EyeView). Conversion rates rise with every video inserted on a landing page.
  • Before visiting a store, almost 50% of internet users look for product or service-related videos (ThinkWithGoogle). Internet users are now more tech-savvy than before, and spend hours browsing online catalogues for the perfect item.
  • Online shoppers who look at videos are 1.81x more likely to purchase a product or service than non-viewers (DMB Adobe). Non-viewers are less likely to purchase a product than online viewers; they have no prior knowledge of the product they want to buy. Those that view demo videos, however, have a better knowledge of the product. This results in a likelier purchase.
  • As many as 4x customers would rather watch a video than read a review (Animoto). Most customers prefer to watch a video of a product than to read about it; they get to see the product up close. Various angles of the product can be seen as well. All this contributes to a quicker purchase. Merely reading about the product prevents the customer from getting to see the product up close.

Social Media Videos

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

  • Facebook boasts of 500 million video watchers a day (TubularInsights). Facebook today boasts of millions of users. This number increases daily. More than an hour of Facebook or YouTube videos a week is watched by 45% of its viewers. (WordStream).
  • 10 billion videos are watched by Snapchatters (AdWeek). Snapchat boasts of millions of users and billions of videos being watched daily.
  • Twitter boasts of 82% of its users being video watchers (Bloomberg). More than 3/4th of Twitters users watch video content on Twitter.
  • 43% of marketers would opt for video content over copy, but for the problem of cost and time(Buffer). Most marketers now prefer online video market promotion due to quick conversion rates and high search engine ranking.

Video marketing is thus a complete requirement for every business. It not only hikes sales but helps in customer retention as well.

 

Short Videos—Your Best Bet At Online Content Marketing

Short Videos—Your Best Bet At Online Content Marketing

According to a study, a minute worth of video conveys roughly 1.8 million words. That’s the reason why videos are getting a lot of traction these days. Short videos are proving to be the best content marketing format and show clear results of performing better than text and images.

People want to watch engaging and fun content. They will always skip ads when given a choice. That’s why advertisers want to keep their content as short and crisp as possible. Currently, videos spanning 30-60 seconds work best on major platforms like Facebook and Instagram.

Explainer Videos

Explainer videos explain the product or service in a fun and entertaining way that users can enjoy.

In the case of start-ups, it’s becoming a popular choice. Animated explainer videos are currently the trend, since they’re pleasing to look at and easily consumed.

Shorter Attention Span

The attention span of users is shrinking by the day. On average, studies show that attention on a topic doesn’t last more than 8 seconds. That means there’s a time limit for every pitch you want to make. This can make or break your advertising. If you don’t win the user’s attention within those 8 seconds, then it’s a lost cause for advertisers and content creators.

Among all the formats of content, the video seems to perform best. The click-through rates (CTR) for videos are 80-100% higher than images. In spite of having a higher production cost compared to text and images, videos have much lower cost per click (CPC). So, it can be highly cost effective in the long run. It also has a much higher chance to convert leads to sales.

Snapchat users generally watch videos that are 2-3 seconds long. Advertisers have to come up with compelling content that works within seconds and engages audience within that short span.

Conversion

Retention is the first task of a successful pitch. Getting the attention of the user and keeping them engaged is one of the most difficult tasks in advertising. Statistics show, the longer the time a user spends on a web page, the higher the chances of conversion.

SEO Tool

Content Marketing Toronto

Getting attention from users is one thing. Being visible on search results is equally important. That’s where SEO comes into the picture. Brands work hard on getting themselves ranked higher than competitors.

Videos rank higher than text. That makes them a powerful SEO tool. So it’s better to work on a video rather than text content filled with keywords.

Branding

The most popular approach to branding these days is storytelling. A fascinating and meaningful story conveys a lot of things in a short period. A brand’s culture, identity, core values, and theme can’t be put together using text in a short period of time. Videos do this by combining both visual and auditory elements. This weaves a story that can be both entertaining and informative. Beyond all of this, for any content to be successful, it should trigger an emotional response in the audience. It must connect with the user in such a way that they want to share it with their friends and family. Statistics show that videos and infographics top the list and are most likely to be shared.

Short crisp and impactful content is the foundation of digital marketing. Video is undoubtedly more powerful than other forms of content because of the visual impact that it has.

 

Trends In Video That Businesses Should Look For – Video Marketing

Trends In Video That Businesses Should Look For – Video Marketing

Video marketing will be the most prominent content on digital media in the near future. According to Cisco, 69% of mobile content will be video in 2017.

That makes it crucial for companies to have a keen eye on how videos are evolving to suit consumers. With smartphone usage on the rise, brands need to figure out ways to bring their content to the users.

The time people spend watching online video on Youtube has increased exponentially over the years. More people are now opting out of cable TV and switching to online video content.

Youtube’s reach is massive, and brands know this. On the mobile platform, Youtube reaches more of the population between 18-49 than any cable TV network.

Youtube is one of the biggest video sites online

There is a clear upsurge in the choice of platform, especially among millennials. Mobile viewing has increased by 400% between 2012 to 2014.

How Video Watching Has Changed

Video advertisements are on the rise. The advertising industry revenue is expecting to show steep growth touching $12.82 billion by 2018.

Out of all consumers, 65% have watched videos longer than 30 minutes. Tablets are the favorite device for videos among consumers. In 2014, viewers spent 23% of their time watching videos that spanned anywhere from 30 to 60 minutes.

In the case of mobile, the video length preferred is much shorter. Most popular videos aren’t more than 60 seconds.

Film-makers need to focus on videos optimized for small screens. Moreover, Snapchat has found that vertical ads are viewed nine times more frequently than horizontal ads.

Higher Click-Through-Rate (CTR)

Videos are more likely to get attention than other formats. That’s evident from the Click-Through-Rates. The average CTR for video is 1.84 percent. This is the highest among all formats of content. These figures are slowly shifting advertising agencies to produce more video content when compared to images or text.

Users Try To Skip Ads

Video Marketing Toronto

Users go online because they want to see videos they’re interested in. Advertisements are an interruption from that. Users will always skip an ad if they get the chance.

That’s why most brands are sticking to shorter ads where the length is within 60 seconds. In fact, Facebook recommends ads within a minute, Instagram allows only a minute of video in their portal. Snapchat extends this fashion and has set a 10 second time limit for videos.

This means advertisers needs to make their content short, crisp and compelling. The shorter your video and the more information that it conveys, the better.

Direct Connect To Target Audiences

Advertisers need to quickly shift their focus from TV and look at what works best with the target audience.

Short and impactful is the way to go for the content marketing industry.

Youtube has the pinnacle of the market share for video sharing websites. It’s easily the best platform to distribute video content. As far as the device is concerned, mobile screens are the best place for video content to be created for. Most users stick to their phones to watch videos, so that’s where content is consumed the most.

Youtube, Facebook, Instagram, and Snapchat are the go-to destinations for digital marketing, branding and lead generation. That’s why advertising agencies and content creators should start looking at videos as a prime source of getting their brand known.

How To Reach Millennials Through Social Media – Target Marketing

How To Reach Millennials Through Social Media – Target Marketing

If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.

Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.

This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.

Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.

But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.

Facebook  

Target Marketing

Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.

In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.

 

 InsTarget Marketing tagram

Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.

 

Snapchat

In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.

While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.

Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Use YouTube’s Live Video Marketing Feature To Boost Your Exposure

Video Marketing Toronto
YouTube launched its live video marketing streaming feature for desktops six years back in 2011. The year 2017 saw the maximum number of political live streams, like the US Presidential debate. With that, YouTube launched live streaming video feature for their app.

YouTube published the launch of a 360-degree live streaming video feature for their app. This has 4K video quality in their official blog recently. The entire world is finding ways to leverage benefits with it.

But not everyone can use it. You need to have a channel with at least 10,000 subscribers to use this new live video feature in your mobile app. As YouTube has said on their blog, remaining users will gain access to it soon.

Needless to say, YouTube is late in launching this feature when compared to Periscope and Facebook. But, with the number of users it has, and the fact that YouTube is the most popular video-sharing website, companies and individuals can make the most of it.

YouTube Live Streaming App

Video Marketing Toronto

Built into the app, this feature is easy to use and have all the features of regular YouTube videos. Open YouTube, touch the capture button, and you’re live.

Your videos are protected from unauthorized use. Users can find your video from search, playlist, or recommendation—just like regular videos.

To stream live videos, confirm that your channel is verified. You won’t be able to stream live videos, if your account has been restricted in the past 90 days. Go to the Live Streaming option, type a title, take a picture for the thumbnail, and go live.

Super Chat

To help monetize live streams, YouTube has also launched Super Chat along with the live streaming feature. Super Chat is a paid instant comment or message that viewers can buy and send to broadcasters.

YouTube will highlight the comment and pin it at the top of the comment box for at least five hours. This feature is available for broadcasters in 20 countries and viewers in 40 countries.

They’re replacing their old feature Fan Funding, where viewers could make voluntary payments to support artists, with Super Chat. This feature will help artists and creators to generate revenue through YouTube.

Live Streaming Benefits

Small and medium-sized businesses will benefit from this feature. They can engage with their audiences in real-time and share valuable information.

Live streaming videos help attract a bigger audience. Real-time videos are engaging and foster online interaction with potential clients and customers. Customers can easily connect to events like product launches, rallies, a concert, and expos. A large number of viewers watch your video simultaneously. This makes it a social experience by itself.

But to reap the benefits of live video streaming, you need a good number of viewers. Also, it’s important that you put in the required effort to let people know that you’re going live. Promoting the event, even when it has gone live, is also important. Once the video ends, promote the video archive as well. This is for people couldn’t tune in at the time. If they like what they see, they’re likely to see your other videos too.

Guide to Create an Online Marketing Plan for Startups

Guide to Create an Online Marketing Plan for Startups

Having an online marketing plan is more than a necessity these days, regardless of what products or services you offer. It is really important that the Internet population knows you exist. Why? Because none of your potential customers will buy from you, unless you manage to engage and reach out to the early adopters in your target group. And the early adopters are almost always available to target over the Internet.

Also, the Internet is the main hangout when people need to refer information, consume content, read reviews, and purchase products and services. So building an online presence is surely going to impact your business positively in a large way.

Creating an online presence isn’t easy. Take a look what your competitors are doing and that is when reality will set in. If your competition is doing a lot more than running a website, like a running and promoting a Facebook page, a LinkedIn company page, blogs, uploading videos on YouTube, and more, you’re already late to the party.

Don’t worry, you’re not alone. There are millions of startups out there, making plans on whiteboards, mulling over strategies to bolster an online presence that they have just begun to build.

So where do you begin? Is building a website enough? Do you need to promote your website? What is the budget that you need? What channels do you use to promote your website? Let’s look deeper:

Create A Website

Launching a website is not really enough, although that is the first thing that you need to do to formally kickstart your presence on the web.

You don’t need to know programming languages like C++ or Python to build a website. Numerous free tools are available online that help you to build websites. You can simply drag and drop design elements into templates that these tools already have. They walk you through the process and building a website is a breeze when you use such tools.

Make sure that you build a mobile-friendly website and choose a good domain name, which ideally should be your company name. Consider using e-commerce templates, or platform integrations to reduce the technical complexities.

Optimize Your Site

Vilampara media digital marketing toronto

Search engine optimization is important to ensure that your website gets noticed on search engines. Every time your potential customers search for information on top search engines related to your domain, you have the potential to connect and engage with them, both organically and through advertisements.

Make sure your website has relevant content and it has inbound links. Using visual media like images and videos, along with a blog strategy, are essential for startups.

Be A Social Animal

Today, social media is the best way to build a brand and audience. It’s a great way to introduce your products and services to the world as well.

Having a strong social media presence ensures great results. With over 2 billion social media users, connecting via Facebook, Twitter, et al, you can establish the initial communication line easily with your potential customers. Today, customers are a lot more comfortable connecting with businesses that they have purchased from over social media than any other format. Pick the top three relevant social networks for your target group and start promoting your business organically and through advertisements on those platforms. You will start seeing potential customers over a period of time.

Establishing your own brand takes time and requires a lot of grit and hard work. Doing it correctly, right from the beginning is half the battle won.