Blog : Digital marketing toronto

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Why You Need a Cross Channel Content Marketing Strategy

Why You Need a Cross Channel Content Marketing Strategy

The Need For Cross Channel Content Marketing

Using a single channel for content marketing hardly ever works.

Multichannel marketing simply means that you use multiple content mediums to reach your customers. There are many content channels a business can choose from today, from blog posts to tweets and everything in between. Multi or cross channel marketing lets your customers consume content from their preferred channel.

How Is Cross-Channel Content Marketing Done?

Why You Need a Cross Channel Content Marketing Strategy

Cross-channel marketing, or multi-channel marketing, is engaging with your customer across different channels. From social networks, to emails, to the web, across smartphones tablets and laptops, a consumer today expects a company to provide a holistic, integrated experience.

So how can a company provide its users with this much-valued experience? Keeping in mind that there are millions of potential customers out there, how does a company cater to them all?

Mail order catalogues, direct mail, retail stores, email, PPC ads, mobile organic Search Engine marketing (SEM), email marketing, display advertising, social media, videos, speaking at events, engagements, websites, blogs, ebooks, and white papers—these are the various mediums you can use. 

Customers are spread across these channels, and it is important to reach them all.  It is important to build a cohesive content strategy that touches each potential customer.

Building a Successful Cross Channel Content Marketing Strategy

Step 1 – Know Which Channels Convert

It is important to study the pros and cons of various content channels.

Understand what works, and what doesn’t. To know your customer, you need to know which channel helps you make an impact with them, and how to convert leads.

Step 2- Study Your Customers

Using both real time and digital data, you’ll need to study your customers’ preferences. Understand their likes and dislikes, what devices they use, and when they use them. Create platforms that reach them at the right time, with content that is sure to appeal to them.

Step 3 – Develop a Consistent Message

Develop a strong marketing message that is consistent across all channels.

Your customers are likely to see your brand through one or more of the channels. Inconsistent branding will be misleading and confusing for them. Consistent branding will help your customer remember your message. Ensure that you opt for an effective logo.

A logo represents your company, and is often the most powerful marketing tool you can use. It establishes your identity in the marketing world.

Step 4 – Content and Digital Strategy

When you plan your content and digital strategies, ensure that both work together harmoniously across all channels.

Step 5- Track

It is important to track and monitor the movements of your customers and potential customers. Marketers need to look at each step of the customer’s journey, and find out how they go about their purchases. This comes down to the ability to track behaviour across devices and understand consumers.

Many marketers rely on simple guesswork for tracking. You need to know how consumers interact with your brand if you desire to reach the right individual, with the right content.

Understanding customer preferences, knowing which channels convert, developing a consistent message across all channels, syncing content and digital strategy and finally measuring success correctly—these go a long way in developing a good cross channel content marketing strategy.

 

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos: The Tool That Speaks, Appeals And Sells – Content Marketing

Videos are the next big thing when it comes to content marketing online. Currently, infographics are the most shared graphic content, but videos are fast catching up. Research by Cisco suggests that 69% of internet traffic next year will be video. This can range anywhere from the cat videos that we all know and love, to viral marketing videos that sell products without consumers even realizing it.

Power Of Storytelling

Storytelling has proven to be the most powerful approach to content marketing. That’s why video is gaining traction so quickly. Videos combine visual and auditory elements to create truly engaging and compelling stories. This leads to better sales of any product that’s being promoted.

This emotional connection has already proven to be essential to strike a chord with consumers. More brands are using videos for brand building, marketing and even cataloguing.

This is obvious from the fact that the budget for online video has been increasing every year, with some companies at a rate of 43%. There will be a surge in online video content on all major platforms like Youtube Vimeo, Instagram, and Flickr.

Videos For Catalogues

Videos aren’t just for branding and marketing. They also help with sales. 64% percent of consumers are likely to buy a product once they’ve watched a video about it. That’s why latest e-commerce websites are putting up short videos on their catalogues. This can help you drive the product home and help the customer decide on a purchase.

Retention

A landing page is the most important page on a website. Websites, through data analytics, have realised that having a video on a landing page makes the user spend 88% more time on the website. This increases the chance of sales and also drastically reduces the bounce rate.

Shareability

Due to public platforms like Youtube, the content only has to be creative to be successful. It’s shared and re-shared by people and companies. This makes it a much more cost effective method than playing ads through traditional media.

Youtube gets a whopping 1 billion unique visits every month. Millions of people can be reached at the production cost of one video. That’s the core reason of the success behind video based marketing.

TV vs Online

 

Brands have begun to shift their focus from TV to online advertising. In a study by the Interactive Advertising Bureau, out of 300 companies, two-thirds spend their budget towards online marketing. That’s a lot more than what’s being spent on TV commercials. This is because they can clearly see that there’s a lot more reach when it comes to advertising online than on traditional TV.

On the customer’s side, this upsurge is fueled by the rapid growth in video technology. Millions of people use smartphones and camcorders every day to create content. These change make it easy for regular people and professionals to create high-quality videos.

Videos are one of the best mediums for advertising. It’s a great time for digital marketing agencies that produce video content, since more brands are realising the power of this format. With technology, feasibility, and skills in place, videos are set to be the future of marketing.

 

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

How to Know If Your SEO Strategy Is Working For You Or Not

How to Know If Your SEO Strategy Is Working For You Or Not

Search Engine Optimization (SEO) techniques are those you follow to ensure that your page shows up first when people search using relevant words on a search engine like Google. The key to ensure that your page ranks high is to make sure that your SEO techniques are up to date, and that your SEO strategy is indeed delivering the results it promised.

Here are some ways you can check to see whether your SEO is working for you-

Your Website Receives Repeated Visits

When any new content you add gets indexed properly, you will keep getting visits from previous visitors over and again. This is a surefire sign that shows that your strategy is indeed headed the right way, and is doing its job.

The Number Of Keywords Increases

As you apply your SEO strategy over a period of time, you will ideally be finding new and/or longer keywords to test and implement. As you do this, you should notice additional traffic coming in from these additional researched keywords.

Other Websites Start Using Your Website For Referrals

Keep in mind that this can only happen once you’ve established your site as the ultimate authority on a particular set of topics. When other website authors see your content as reliable, they will start linking out to your website on their articles and posts.

An added advantage here is that, when other sites use yours for referrals, the rankings for your website on search engines will get a boost.

You Move Towards Your Goals

A good SEO-focused website should have a realistic and achievable set of goals. Traffic should get converted effectively into business leads. Once you’ve set a target in terms of conversion, you can monitor the rate at which your website and its content help you achieve them.

Monitor The Rankings Of Your Keywords

As part of your SEO strategy, you will no doubt be monitoring the status of the keywords that your target audience is generally searching for. As their popularity moves up and down, you’ll know which keywords to pay more attention to. When you have a good idea of the highest-ranked words, make sure that you invest only on the keywords that will lead to conversions of traffic into leads.

Watch Those Bounce Rates

The bounce rate is the percentage of visitors who visit your website and leave immediately after viewing the page they landed on. You’ll know your strategy is working well when your bounce rates are constantly getting lowered. Use techniques like optimizing fresh content to suit relevant search phrases. Using metadata to aptly describe your content for search engines to display will help as well.

Searches For Your Brand Get A Boost

As your SEO techniques get more and more effective, you will see that more and more people search for your content and your brand. This is conclusive proof of the effectiveness of the SEO techniques you’ve used, and can be checked easily through online features that tell you how often a particular phrase or keyword has been searched for.

You Understand How Search Engines Function

Vilampara media SEO toronto

As a person starting out in SEO techniques, you would’ve only had a cursory knowledge of how search engines work. As you keep chiseling away and honing your relevant skills, you will gradually become adept at understanding the “mind” of a search engine. Once you get a feel for this, you have probably utilized the right set of SEO techniques through sheer experience.

So, all you need to do is keep a watchful eye on your keywords, traffic, and referrals. Once you’ve checked off all the points mentioned in this article, you can be reasonably sure that your SEO strategy is working out for you. If these things don’t reflect immediately, don’t worry—just keep working at it, and you’ll definitely get there in time.

The Basics Of Content Marketing For Every Mobile Game Developer

The Basics Of Content Marketing For Every Mobile Game Developer

If you’re a game developer, hats off to you—you’ve already mastered the relatively complex parts of coming up with a concept, coding your game, and creating a product. Watching your baby come to life with the characters, worlds, and levels you created can be gratifying in itself.

However, with poor content marketing, your potentially awesome and popular game can get swept under the rug. Just ask any of the game devs whose great products didn’t make it because of inadequate/inexpert marketing. Contrary to the garden-variety developer’s opinion, marketing is crucial to the life of your game, and is as important as the quality of the game itself.

Let’s take a look at some of the basic marketing techniques you can use to get the audience talking about your game, downloading it, and subsequently creating enough attention to make it a complete hit.

Use Social Media To Create Awareness

It’s absolutely important for you to have an active social media presence. This is because sales of games on the mobile platform are hugely influenced by their presence on social sites.

Facebook is the undisputed king of social media networks, and you’d best make full use of it to ensure that you capitalize on this huge potential audience. You can join groups like Indie Game Developers, Indie Game Players And Developers, and UNITY3D Game Developers.

When posting in groups, make sure that you don’t commit the faux pas of posting in every group you’re in. Nothing says “desperate/lazy” like posting in irrelevant groups.

Take advantage of this free advertising medium when launching your app. Most importantly, don’t ever leave your page inactive; this will cause your brand to lose credibility in the eyes of your audience.

Additionally, Twitter is a great tool to reach your audience, engage with them, and answer questions, in addition to marketing your game. Getting a celeb to re-tweet your game-relevant content is a great business tactic. Always make sure you use relevant hashtags here, using tools like SproutSocial and Hashtagify.me. Hashtags like #gamedev, #freetoplay, and #indiedev can come in handy.

Don’t miss out on the audience offered by Google+ and LinkedIn, and make use of groups on these sites.

Gaming Reviews Are Da Bomb!

Nothing can bring as much positive attention to your game as a great review can. Gamers love gaming websites and communities. They look for the latest content in games and related topics. Getting your game onto such media is essential, and is crucial in deciding whether it’ll reach an audience.

Get in touch with popular game bloggers, youtube reviewers, and established gaming media.

Word Of Mouth

This is a medium whose magnitude we often don’t realize. Word of mouth has been instrumental, in certain cases, in bringing games to the mainstream audience. Remember Flappy Bird?

You probably remember your friends telling you how ridiculously difficult it was. There’s no source more credible than someone you know, and before long, you were probably playing it (and swearing) a lot.

You’ve probably installed a number of apps based on recommendations made by your friends; imagine if that happened to your game! This is a vital means of spreading the word about your game; go out and tell people about your game, and get your friends involved too. Your app might just become the next flappy bird!

Take Advantage Of YouTube’s New Dedicated Gaming Site

As a response to gaming video-dedicated sites like Twitch, YouTube has launched its own dedicated spin-off. YouTube’s most-followed user, PewDiePie, is a gamer as well. With an audience that spends billions of hours watching videos each month, this isn’t something to be ignored.

This promises a high discoverability factor, and you’d do well to take advantage of this free medium to show the world your product.

Get The Press Involved

If word of mouth can get so much attention, imagine how much attention making the news can get. You can get features on the local radio station, TV channel, or newspaper. A headline like “Local dev gets featured on the top developers list” could bring your game a lot of attention, given the expanse of the audience such media can reach.

Make sure to get in touch with relevant communities—for example, when promoting a fighting game, you can reach out to WWE and UFC fan communities.

When emailing journalists, you need to know that they receive a lot of emails, so make sure that yours is short and attention-grabbing. Keep a press kit ready; this is a sort of portfolio of your game, highlighting its specialties and USP.

These are key business tactics to ensure that your game gets across to your audience; ensure that you utilize channels like social media, reviews, word of mouth, YouTube, and the press. Make sure that you use these to your advantage, and become the most successful game dev you can be!

10 Things To Watch Out For While Choosing A Digital Marketing Agency

10 Things To Watch Out For While Choosing A Digital Marketing Agency

The process of choosing a digital marketing agency has to be done with a lot of initial planning analysis. There have been cases of an entire business idea failing for going with the incorrect agency.

If you’ve just started a business, choosing the right digital marketing agency will be an important milestone in your career.

Here are ten things to look out for when choosing a digital marketing agency.

  1. Shared perspective

You should make sure the agency shares your perspective when it comes to marketing your business. It would be better if you sat down with the marketing team and chalked out a detailed plan for the campaign. It’s important that the marketing agency understands your business and the target audience you’re trying to attract.

  1. Make things clear right from the start

Often as businesses and partnerships progress, there are differences over shared cuts. It’s better to carefully draw a contract where both the parties are clear about the work and payment. For a healthy business relationship, it’s better to make sure that the marketing company has a sound financial acumen overall.

  1. Test the firm

If you want to enter into a contract with a start-up or a young company there’s no harm in asking for a test before you clinch the final deal. When the agency knows it is being tested, it will pull up its socks and deliver the best. When choosing a digital marketing agency, it’s important to ask for a presentation from the managers to see if the company understands your business.

  1. Go through their portfolio

Digital Marketing Agency in Toronto

The digital agency, whether young or experienced, would have a portfolio that you can browse though. One thing to test when you’re going through the portfolio is whether the agency has understood shared goals of the companies it has dealt with. If their creative team has been successful in getting the pulse of both the client and the audience, you can go ahead and seal the deal with them.

  1. Get creative

Once you’ve chosen the agency you may feel like putting the entire onus of advertising onto that firm. However, to come up with the best campaign, it’s important to ideate together. A good digital marketing agency will always involve you in the process of ideation and creativity. Involvement in a creative sphere with your digital marketing agency is imperative.

  1. Go through the website

The digital marketing firm’s website is a good reflection of the company’s ethos. When going through the website it’s important to see if the company is capable of coming up with fresh ideas and plans.  A company’s creative arsenal is generally reflected in the website and the feedback (if any) left behind by customers.

  1. Choose young

A newer company will have a renewed and fresh perspective of the creative world. A company with enthusiastic and young workers is likely to come up with catchy campaigns, jingles, and logos. You can always sit with the firm’s employees and share your ideas and discuss marketing campaigns with them.

  1. Do they understand social media?

It’s important to choose a company that understands social media platforms and already has a fan base for its creativity. Social media is the crux of many digital marketing campaigns these days. So, choose a company, which has been able to create popular or viral content across different social media sites.

  1. Similar campaigns

An agency that has dealt with a similar business like yours in the past is likely to get a better hit rate when it comes to creating a successful marketing campaign. Their creative team will be able to understand your goals better and come up with a kickass strategy in no time at all.

  1. Discipline

A lot of agencies these days dilly dally on deadlines and timeframes. Therefore, make sure the agency does not waste your precious time and delay your work. Remember time is money and the better it’s utilized, the more you’ll benefit.

Choosing the right digital marketing agency can make or break your business. So, when you’re on the lookout for one, make sure that you test them for the above-mentioned benchmarks.