Blog : Digital marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

Some Of The Best Short Video Ideas To Promote Your Business – Video Marketing

A booming business needs to work on a lot of aspects to keep its growth curve steady, such as their video marketing strategies.  

Plus, it is important that you keep your customers engaged at all times, to keep them coming back to you. A short video is a great way to engage your customers, while giving them an idea of what your company does.  

Studies show that about 78% of the world’s population watches a video every week, and 55% of them watch videos every day. It is often a lot easier to make the video, though, than coming up with an idea for one. To help you out, here are some ideas you can use to create engaging content for your customers. 

Make An Announcement 

If you’re making a big change, or changing your policies, make an announcement. And instead of just typing it out on Twitter or Facebook, you can make a video that you can share on social media. 

Visual media has a much bigger impact, and you can make sure your announcement will stay in your target audience’s minds when you share it through a catchy video. 

Share A Customer Testimonial 

The best way to convince a customer to buy from you is to show them a video of how happy your customers are after using your product. Conduct a short interview of some of your customers, and film it to get more engaging customers to your doorstep. 

Hold A Q&A 

This is another great way to attract customers into buying from you.  

Ask your customers to post any comments and queries they have on your social media page, and answer their questions through a video. This works even better if it is streamed live. 

Offer A ‘Behind The Scenes’ Look At The Company 

To better understand how your company works, let your customers take a look at what happens backstage. This works exceptionally well if you’re about to release a new product that your customers are excited about—you can even share the making of the product. 

Introduce Your Employees

If you have a team of people working with you, engage with your video audience by introducing your team to your customers. They can either answer some questions or share a funny story from work.  

A Day In Your Office 

This is another great way to let your customers understand how your help them. Let them take a look at how things work at your office by filming short videos throughout the day and combining them. 

Reveal New Products 

If your company is launching a new product, make a video on what the product is, and how it could affect your customers’ lives. 

Thank Your Customers 

If things turn out amazingly well after a new launch, then make a video thanking your customers. You can come up with several ideas that even give back to society while you thank your customers. This increases your fan base, and also earns you more customers. 

Aside from these video ideas, there are many other ways you can attract customers and get them to like you with short videos. You can hold a conference and brainstorm more creative ideas to impress your customers. 

Find The Best Way To Market: Video Versus Print – Digital Marketing

Find The Best Way To Market: Video Versus Print – Digital Marketing

With new companies cropping up every day, there is a lot of competition out there in the market. Companies are coming up with newer digital marketing techniques every day to attract customers and stay ahead of their competition. 

 All businesses need to market their products so that the customers are made aware of them. This is one of the fastest ways to attract the attention of new clients. If you have a strong marketing strategy, your company will have a wider reach. 

Print Marketing: The First Kind 

Digital marketing

The conventional way of marketing products was print marketing. Once paper manufacturing started, it was the fastest way to inform customers of the products. This was implemented by several companies; they found it highly effective at attracting customers  

This was done through newspapers and printing flyers. This was the best kind of marketing until the digital era took over. 

The Digital Era 

We live in the world where everyone browses the Internet. Most of us use social media; this way, digital marketing has taken over print marketing. You can now advertise through images or videos on the internet. This gives you a lot of freedom and space to be creative and attract more customers.  

In the digital era, video marketing is the most efficient way to attract customers. Video content can be posted on company websites and social media channels as well. This lets you increase the reach of your product.  

The Many Benefits Of Video Marketing 

Video marketing is a simple concept, where you use a video to promote your product or service. A strong marketing campaign in today’s world uses videos among other efforts.  

Here are few reasons why video marketing will benefit you, as opposed to traditional print marketing.  

A Video Speaks A Thousand Words 

On an average, a person spends a few seconds paying attention to an advertisement.  

Ad videos that are interesting and compelling are sure to leave an impact. Besides, a user does not need to put any effort into watching a video, as opposed to reading in print marketing. It also takes up very little time. 

More Returns 

When you post your video on your social media accounts or your website, pretty much everyone in the world can look at it. The reach you have through video marketing is much higher than through any other medium.  

If you have a compelling video, the time a customer spends on it is larger. You can use this window to convince the client. Customers who liked it can even share them, further increasing your reach.  

A good video can grab the attention of customers, and go viral on the internet in no time. This requires a lot of creativity, and an insight into the human psychology. If you have the right ingredients, you can use marketing videos to increase the reach of your product. This can be done at a lower cost, and to a larger crowd than with print marketing.   

Boost Your Business With An Active Digital Marketing Presence

Boost Your Business With An Active Digital Marketing Presence

We are living in the digital era, where everyone uses Internet research before making a decision. Having a website and other accounts is just not enough anymore. With the increase in competition, it is important that you stay active on all digital marketing fronts.  

You’ll need a digital profile to mark your presence on the Internet. If customers cannot find you on the Internet, they are bound to go to the next best thing. This way, you might lose prospective clients. The essential details—like a phone number and your office location—need to be present on Google.  

Most businesses are developing their own ecommerce websites. An e-commerce site will considerably increase your digital presence. You can use agencies to keep your online presence active and updated on all digital fronts.   

There are many digital marketing strategies you can implement to boost your online presence. Here are ways you can stay active in the digital world.  

SEO 

If you have a website, that is well and good. However, customers can’t find you unless you work on an effective SEO (Search Engine Optimization) strategy. SEO ‘ranks’ your website, so that it shows up higher on search results. If your website has a high ranking, there are more chances of it coming up first when people carry out related searches.  

Here are a few things you can try to improve your ranking and have an active digital profile. 

Keywords 

Keywords help mark your online presence. The higher your keyword density, the likelier that your website will come up first. However, keywords should not just be high in number; they must be accurate, and be a part of quality content.  

Online Content 

Maintain quality content on your website and blog. Be sure to maintain a blog to keep customers engaged. Keep giving them relevant updates to keep them on your website.  

Listings 

You need to be listed on as many websites as can help customers find you. You can also create listings on online directories.  

Social Media 

Social Media icons

A social media presence is an absolute must. However, there are about a million profiles, and you need to put in time and effort to make your profile stand out. Stay active, and use every opportunity to keep in touch with your customers. 

Communicate 

If you communicate with your customers, you will be giving them a more personal experience. You can do this on social media or their reviews. Be sure to reply to their feedback, and use the opportunity to update them on new products. On doing so, you increase the chances of them returning and making more purchases from you.  

Hire an efficient customer care team to solve any issues, and keep customers satisfied with their service.  

User-Friendly Website 

Keep your website fresh with the latest design. If your site is slow and difficult to navigate, customers will leave quickly. Instead, if you keep all the relevant information in the right place, you can engage the client and keep them browsing for longer.  

Make sure the website can be used both on a desktop and on mobile phones. You can even have responsive websites where you can answer their queries instantly.  

With so many brands out there you need to stay in the competition by updating your digital presence on a regular basis. These are strategies will save you a lot of customers and boost your business.  

 

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

A  Statistical Look At Video Marketing: Viewership Across Social Media Channels

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

In video marketing, we use videos to promote a brand, product or service. Examples of video marketing include viral videos, customer testimonials, videos from live events, how to videos, explainer videos, and corporate training videos.

The benefits of video marketing include increasing search engine ranking, conversions, click through rates and open rates. Video is cost-effective, and can reach your audience at any time. Video appeals to a person’s emotions, resulting in higher marketing efficiency than other mediums.

Online Video Marketing

  • By 2017, 74% of all online traffic will comprise of online videos. (KPCB). As online traffic increases, the share of online video also increases.
  • 52% of marketers think that videos are essential for brand awareness (WowMakers). More and more marketers are including videos in their branding as conversion rates increase when videos are used.
  • Conversion will increase by 80% if videos are included (EyeView). Conversion rates rise with every video inserted on a landing page.
  • Before visiting a store, almost 50% of internet users look for product or service-related videos (ThinkWithGoogle). Internet users are now more tech-savvy than before, and spend hours browsing online catalogues for the perfect item.
  • Online shoppers who look at videos are 1.81x more likely to purchase a product or service than non-viewers (DMB Adobe). Non-viewers are less likely to purchase a product than online viewers; they have no prior knowledge of the product they want to buy. Those that view demo videos, however, have a better knowledge of the product. This results in a likelier purchase.
  • As many as 4x customers would rather watch a video than read a review (Animoto). Most customers prefer to watch a video of a product than to read about it; they get to see the product up close. Various angles of the product can be seen as well. All this contributes to a quicker purchase. Merely reading about the product prevents the customer from getting to see the product up close.

Social Media Videos

A Statistical Look At Video Marketing: Viewership Across Social Media Channels

  • Facebook boasts of 500 million video watchers a day (TubularInsights). Facebook today boasts of millions of users. This number increases daily. More than an hour of Facebook or YouTube videos a week is watched by 45% of its viewers. (WordStream).
  • 10 billion videos are watched by Snapchatters (AdWeek). Snapchat boasts of millions of users and billions of videos being watched daily.
  • Twitter boasts of 82% of its users being video watchers (Bloomberg). More than 3/4th of Twitters users watch video content on Twitter.
  • 43% of marketers would opt for video content over copy, but for the problem of cost and time(Buffer). Most marketers now prefer online video market promotion due to quick conversion rates and high search engine ranking.

Video marketing is thus a complete requirement for every business. It not only hikes sales but helps in customer retention as well.

 

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

4 Dream Jobs Within Social Media Marketing

4 Dream Jobs Within Social Media Marketing

We live in what can be described as the golden age of social media, as it’s more integral to our lives than ever before. Not only has social media transformed the way we network, socialize, and connect, but it has also opened doors to a whole world of career opportunities. With social media marketing becoming a vital part of the way businesses are run around the globe, top-notch companies are now looking for professionals with extensive knowledge of the subject.

According to PayScale, 11 out of 20 social media jobs pay more than the national average of approximately USD 43,400. Nowadays, more than 87 percent of small businesses are using social media as a marketing tool, which is evident from Constant Contact’s Small Businesses’ “Then and Now” survey conducted in 2013.

So, if you live and thrive on social media, chances are that your dream job is one of these high-paying options:

SEO Specialist

In a world where technology outperforms print media in the information race, social media plays a significant role in making that possible. And with the presence of innumerable online competitors, companies want to have a significant virtual presence among its present and potential customers. This is where SEO comes in, to ensure maximum digital exposure of the organization.

So, if you know how a search engine works, understand how optimizing content can improve its reach and exposure, and love to research online content, then being a search engine optimization (SEO) specialist is your calling. This job requires a sound knowledge of keywords and algorithms on which different search engines are based. You must be able to analyze websites and improve their online reach by creating search-friendly, high-quality online content. Your salary as an SEO specialist, depending upon your skill level and experience, will be anywhere between USD 25,793 and USD 60,361.

Social Media Marketing Manager

Given the ease and cost-effectiveness of practicing marketing strategies in a digital space, social media marketing has become a buzzword of sorts in the business world. To successfully use this marketing tool, you’ll require a sound knowledge of marketing and how different social media platforms work.

Since each social media platform works differently, your job responsibilities will include crafting different marketing strategies for them, which is crucial to make a brand stand out online. Hence, a degree in Marketing, such as an MBA with a specialization in digital marketing, would be preferable. The average annual salary of a social-media marketing manager is around USD 57,000.

Online Community Manager

With communities coming together online to share similar interests, organizations need professionals to target their potential audience and ensure active participation from them to increase brand loyalty and web traffic. An online community manager makes this possible by acting as the liaison between the company and its customers. As a community manager, your responsibilities will include content posting on social media platforms and handling day-to-day conversations with customers. This could prove to be an ideal job if you enjoy building and maintaining relationships. The annual salary for an online community manager can lie anywhere between USD 30,538 and USD 72,662.

Social Media Copywriter Or Blogger

Apart from lucrative salaries of around USD 15,417 – USD 69,634, this profession also offers perks like flexibility and the ability to work from home. If you have a knack for writing, excellent English, and an understanding of social media and SEO, then you should consider being a social media copywriter or blogger. As a social media copywriter, you will have to create engaging, valuable content via blog posts and social media networks to attract readers.

Vilampara media social media marketing

So, if you are a social media enthusiast, don’t think twice before capitalizing on the opportunities that the social media industry has to offer. Brush up your social media skills and get ready for a promising career!

Use These Internet Marketing Tactics to Keep Customers Coming Back

Use These Internet Marketing Tactics to Keep Customers Coming Back

In the world of internet marketing, remarketing is a key technique that helps you market to people who have visited your website.

Let’s say a user is browsing your e-retail site. They could be distracted from making a transaction by anything from a facebook notification to a photo of cats! Once this happens, you could lose this piece of business. While you can’t really stop these users from getting distracted, you can target them later using remarketing.

Remarketing shows users your ads that are relevant to the products they last looked at on your site. These ads can be in any format, such as images, animations, videos, and text. These can be placed where buyers can see them, in places like related Google searches, and on the Google Display Network. The latter is a huge group of more than a million sites and is a part of the Google Network.

This technology makes marketing a little easier, as instead of targeting fresh users, you can target people who showed interest by browsing your site. In this article, let’s take a deeper look at some of the strategies you can use to remarket effectively and successfully.

Select Your Target

The most obvious way to go is to target everyone that has visited your site. When you go about remarketing this way, all the users that visit your website will see your ads when they visit any site on the Google Display Network. This method is called standard remarketing, and you can’t really market specific products based on your users’ preferences using this technique.

Another approach, called dynamic remarketing, is when you send out ads based on the products and services they browsed on your website. This one is better tailored to suit the tastes of individual users. You can use one of these approaches to carry out your remarketing ad campaign.

Approaching Users That Didn’t Convert

The truth is that most users aren’t likely to convert—they don’t sign up for mailing lists, share your content, and most certainly don’t spend money on your product. In fact, for most online advertising, a conversion rate of 10% is considered really good.

If you already have one list that shows you the visitors frequenting your site, you can create another that shows you the ones who converted. Now, using custom combination lists, you can identify the people that visited your site but left before converting, and advertise to them alone.

Re-Engaging With Users That Used Your Site’s Shopping Cart

A certain segment of your customers will add items to your shopping cart and then leave without actually checking out. You can target these users through custom lists, subtracting the users who visited your “Order Confirmation” page from all the users that visited your “Shopping Cart” page.

Tailoring Your Ad For Your Remarketing Campaign

Now that you have your remarketing ideas down, you need to make your ads appealing in order for them to be effective. It’s a good idea to have your ideas tailored to the following guidelines:

  •  Design your ads to have the same look and feel as your website, to create that sense of familiarity
  • As with any ad, have a brief and appealing Call-To-Action (CTA)
  • Make sure the ads are relevant to the target audience
  • Mix it up with different formats, styles, and sizes
  • Schedule your ads for when your audience is likely to see them

Conversion Tracking and Effective Sites

This is a technique that shows you how many users are converting based on your remarketing campaign. If a certain website isn’t justifying your investment with sizeable results, you should consider reducing your bid or altogether exclude it from your campaign. This is easy enough to do, and you can exclude those automatically included sites that you don’t really need to show ads on.

Using these general guidelines, you can tailor your remarketing strategy to make it as effective as it can get. Select your targets carefully, use custom combination lists, make tailored ads, and track your conversion rates. By using these handy tactics, you can ensure that your customers keep coming back to you.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

Vilampara media

  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.

10 Things To Watch Out For While Choosing A Digital Marketing Agency

10 Things To Watch Out For While Choosing A Digital Marketing Agency

The process of choosing a digital marketing agency has to be done with a lot of initial planning analysis. There have been cases of an entire business idea failing for going with the incorrect agency.

If you’ve just started a business, choosing the right digital marketing agency will be an important milestone in your career.

Here are ten things to look out for when choosing a digital marketing agency.

  1. Shared perspective

You should make sure the agency shares your perspective when it comes to marketing your business. It would be better if you sat down with the marketing team and chalked out a detailed plan for the campaign. It’s important that the marketing agency understands your business and the target audience you’re trying to attract.

  1. Make things clear right from the start

Often as businesses and partnerships progress, there are differences over shared cuts. It’s better to carefully draw a contract where both the parties are clear about the work and payment. For a healthy business relationship, it’s better to make sure that the marketing company has a sound financial acumen overall.

  1. Test the firm

If you want to enter into a contract with a start-up or a young company there’s no harm in asking for a test before you clinch the final deal. When the agency knows it is being tested, it will pull up its socks and deliver the best. When choosing a digital marketing agency, it’s important to ask for a presentation from the managers to see if the company understands your business.

  1. Go through their portfolio

Digital Marketing Agency in Toronto

The digital agency, whether young or experienced, would have a portfolio that you can browse though. One thing to test when you’re going through the portfolio is whether the agency has understood shared goals of the companies it has dealt with. If their creative team has been successful in getting the pulse of both the client and the audience, you can go ahead and seal the deal with them.

  1. Get creative

Once you’ve chosen the agency you may feel like putting the entire onus of advertising onto that firm. However, to come up with the best campaign, it’s important to ideate together. A good digital marketing agency will always involve you in the process of ideation and creativity. Involvement in a creative sphere with your digital marketing agency is imperative.

  1. Go through the website

The digital marketing firm’s website is a good reflection of the company’s ethos. When going through the website it’s important to see if the company is capable of coming up with fresh ideas and plans.  A company’s creative arsenal is generally reflected in the website and the feedback (if any) left behind by customers.

  1. Choose young

A newer company will have a renewed and fresh perspective of the creative world. A company with enthusiastic and young workers is likely to come up with catchy campaigns, jingles, and logos. You can always sit with the firm’s employees and share your ideas and discuss marketing campaigns with them.

  1. Do they understand social media?

It’s important to choose a company that understands social media platforms and already has a fan base for its creativity. Social media is the crux of many digital marketing campaigns these days. So, choose a company, which has been able to create popular or viral content across different social media sites.

  1. Similar campaigns

An agency that has dealt with a similar business like yours in the past is likely to get a better hit rate when it comes to creating a successful marketing campaign. Their creative team will be able to understand your goals better and come up with a kickass strategy in no time at all.

  1. Discipline

A lot of agencies these days dilly dally on deadlines and timeframes. Therefore, make sure the agency does not waste your precious time and delay your work. Remember time is money and the better it’s utilized, the more you’ll benefit.

Choosing the right digital marketing agency can make or break your business. So, when you’re on the lookout for one, make sure that you test them for the above-mentioned benchmarks.