Blog : engaging content

What You Need To Know About The Types Of Video Content Marketing

What You Need To Know About The Types Of Video Content Marketing

Customers are always looking to be educated about their buying decisions; there are millions of choices out there. So, how do you influence a customer to buy your product and/or service? How do you create content that will boost your sales?

That’s where video content marketing comes in.

What Is Video Marketing?

Videos are ideal marketing tools tools that explain ideas and concepts, increase audience retention, and cause an increase of 97% in purchase intent.

Video content marketing is attractive, engaging, and effective at converting viewers into customers. Videos educate your customers and encourage them to make purchase decisions quicker and faster.

52% of marketers believe that video marketing is effective for brand awareness (WowMakers). 65% of businesses write a blog or two in a week, but deploy only a video per quarter. There’s a scope for a whole lot more of video content.

However, you must ask yourself a few questions once you decide on making a video:

  • What kind of videos are out there?
  • What kind would suit my business best?
  • What kind of videos should I create?

The type of content that goes into your video determines whether your buyer makes a purchase. Here are a few types of video content you can use in your marketing strategies:

  • Personalized Videos

When brands add a personal touch to their marketing videos, they make their audience feel special.

  • Demonstration Videos

At this stage, your potential customers are on the verge of making a purchase.

This is the point at which you can effectively convert potential leads. Here, potential customers will analyze your products’ features, advantages and disadvantages. An option for demo videos is a recorded screen share with narration and/or subtitles. A demo video typically runs up to 10 minutes.

  • 360° Experience Videos

360° videos are a novel concept that can provide a stunning new experience for your customers. Using E Commerce’s new darling, you can introduce product features, provide sneak peeks at a launch, and more.

Either way, you are bound to convert purchase leads into actual purchases.

  • Animation Videos

With animation, you get visual and emotional stimulation. YouTube has more than a billion users. Short, fun Youtube videos are just the thing to induce your customers to buy your product.

  • Testimonials

Testimonial videos showcase your product, and build trust and credibility among your users. You tell your buyers why people chose you over your competitors. Testimonials can be taken from anywhere: during a trade event, after a launch, etc. A little on the costly side, testimonial videos are still a must-have content form.

  • FAQ Videos

If your potential leads are looking for answers to any questions they may have before they buy, this is the place to quell their fears.

With 139% more brand impact, you should definitely opt for video content to hike sales and lead conversions significantly.

Importance Of A Video Content Strategy

Importance Of A Video Content Strategy

People’s attention spans are becoming shorter day by day – Internet users today prefer watching videos when compared to reading content. While reading on the web is never going to become obsolete, the popularity of videos is likely to grow manifold. This is why every business needs a video content strategy.

What happens when you come across a video post while scrolling through your Facebook timeline? You wait and watch even if it’s just for a fraction of second. A video can capture attention like no other types of media and you probably just need to see the stats to believe it.

By the end of 2017, videos are projected to account for more than 69% of consumer traffic, while video-on-demand traffic is touted to triple. Every single brand starting from Nike to Amazon is using a strong video content strategy to reach out to customers and increase their conversions and sales. And there are many reasons why they are doing so. Some of them are:

Videos Grab Attention

Videos can do beyond what images and texts can. Images capture attention in the way that text cannot. However, they cannot hold a user’s attention for a long time. Once you see an image, you most likely will not come back to it. On the other hand, texts are able to hold attention as you need to read it and this process takes time, leading to greater engagement.

Videos offer both of these—they capture attention just like images do, while also holding your attention for the entire time frame.

Better Reach

Videos are peerless when it comes to potential reach. YouTube has more than one billion new visitors every month. This number is higher than any other social media platforms apart from Facebook.

Importance Of A Video Content Strategy

Improved Communication

Your company’s culture, message, mission, and objectives are some of the things that you want to convey to your audience. And a video is the best way to do it. With images and texts, there is a chance of misinterpretation. However, with a video, you have a better control on what you want your audience to understand as you have a more capable medium.

Better Results

The success stories of video are many. Videos are naturally engaging and offer content that is easy to digest for consumers. The production cost involved in making a video has also fallen significantly over time, allowing small businesses to join the video bandwagon. Use of graphics and annotations to make the videos more interactive and informative is a norm. Innovative campaigns can go viral and work wonders for a brand, even if the video is a low-budget animated video advertisement!

Easy To Track

With video analytics, it’s extremely easy to track how your video content strategy is working and what changes you need to make from time to time. Customizing the content is also easy and you can do as required.

You can know where the exact drop-off point is, where and how often your videos are being shared, how many viewers are watching your video, who your audience is, and so much more.

If you’re still not using a video content strategy, you’re missing out on all of the action. A really well-made video can transform your web presence instantaneously, bringing you more customers than you even imagined possible.

5 Tips To Make Your Social Media Marketing More Appealing

5 Tips To Make Your Social Media Marketing More Appealing

You’re probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it’s all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!

Why You Need To Make Your Posts Appealing

The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.

However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.

What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.

How To Captivate Your Audience

Explained in 5 simple tips:

Social Media Marketing Toronto

1. Always Use Images

Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable funny picture to an interesting graphical representations of your data, also called infographics.

This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.

2. Mix It Up

The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.

The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.

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3. CTA – Call To Action

However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you’re on the quest for leads, which are ways of getting the customer interested in your business. This may be through offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.

The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.

4. Connect On an Emotional Level

It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.

Even if you’re not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It’s as simple as including content that can bring a smile or create a genuine emotional response, however small.

5. Engaging Conversation

By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.

When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!

That’s all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

The iconic blue bird is warbling louder than ever. Twitter marketing has gone from #PassingFad to ‘#Here2Stay’ since its launch in 2006. Businesses, at least the forward-thinking ones, jumped on the Twitter bandwagon and had benefited greatly from it.

What is it about these 140-character long tweets that work so well? In this article, we delve into what Twitter can do for a small business and why you should cash in on this.

But first, let’s take a look at the statistics involved with this social network:

  • Twitter has more than 270 million active users
  • Around 20% of Internet users have Twitter accounts
  • Every second sees an average of 6000 tweets
  • The average Twitter user is subscribed to at least five businesses

To call this social media network, ‘impressive’ would be underselling it. So, what can your small business use Twitter for?

Tap Into The Pulse

vilampara tap into the pulse of twitter users

Millions of users are active on Twitter right now. They are all potential customers.

By simply searching Twitter using the right keywords, you can get an accurate representation of what people think of a certain idea or product. A few decades ago, this kind of access to actionable insights would have been unthinkable. Now, it’s commonplace.

You would be amiss to pass upon this treasure trove of information. Using the insights you glean from Twitter, you can adapt your product or service to the current market climate.

While Twitter can’t replace comprehensive market research, it’s a great addition to your toolkit.

 

Drive Brand Awareness

vilampara drive brand awareness

If you’re a small business owner, then you know the importance of brand awareness. It can be a struggle to capture people’s attention in today’s saturated market. It’s going to be an even bigger struggle if you don’t use all the tools you have at your disposal.

Twitter can do incredible things for your brand image and awareness. Get the word out about any offers, promotions, or specials you might have and rest easy, knowing that it’ll reach your followers.

Create a profile for your business and reach out to the masses. Remember those statistics about the average user being plugged into the Twitter feeds of at least 5 businesses? You can, and should, be one of those companies.

Create a content strategy and get started today!

Leverage Transparent Customer Service

While we’re talking about your customers, there’s another important use of Twitter that needs to be touched upon. Customer service can make or break your business in this day and age. What better way to showcase your customer service skills than with Twitter?

It’s easy for your customers to reach out to you using this platform. This gives you the opportunity to improve your brand image and solve their complaints efficiently.

Business Connections At Your Fingertips

B2B networking is now easier than ever before. A number of high-profile individuals have an active Twitter presence. You have a direct channel of access to everyone from celebrities to top professionals from every field.

Drop them a line, strike up a conversation, and you never know where it could lead. Twitter helps you put yourself out there for free.

See What The Competition Is Up To

vilampara see what competition is up to

Want to see what you’re up against? No problem, Twitter’s got you covered. Look up your competitors on Twitter and go through their Twitter feeds regularly. This can give you insights into their methods and weaknesses. Adopt what you can and learn from any mistakes they make.

The advantages of using Twitter are manifold. So create your account today and don’t forget to stay active. Use your 140 characters well!

6 Social Media Myths Many People Believe

6 Social Media Myths Many People Believe

Social media marketing has evolved to be more than just an escape from the real world. It harbors a large collection of prospective customers that you can easily reach out to. But if you think that comprehending the basics of social media is enough to garner online traffic, you’re wrong.

The innumerable social media strategies on the internet provide a wide range of ways to tackle the online world. However, some of these ‘promising’ strategies end up doing more harm than good.

Here are a few popular myths that we’ve debunked.

Continuous Broadcasting Is Highly Effective

Social media is free. But that doesn’t mean you have the license to spam people with constant updates about your business. Continuous posts like statuses or images tend to irritate customers and make your business look impersonal.

No one likes to experience in-your-face advertising all the time. Instead, engage your followers by setting up contests and having polls. Create content that’s relatable to them, or share content from prominent websites. This gives your brand a personal touch and attracts new prospects while keeping your existing ones satisfied.

social-media-myths-many-believe-vilampara1 Social Media Presence Is Like Having A Web page

Seriously?

Having a social media presence is a great add-on to your business. But a personal web page is critical if you want to solidify your brand. So, if you don’t have a website, make one. While these networks are a great way to engage your customers and resolve queries, official websites are an integral part of your business identity.

Social Media Engagement Does Not Generate Income

With effective online branding strategies, any business will flourish. For example, by promoting discounts or introducing new products, you can attract a wider audience and capture their interest. That way, you can effectively maneuver traffic towards your business and earn more money.

It’s A Waste Of Time

If all you do is share random posts that don’t connect with your audience, then yes, it is a waste of time. When you treat your social presence as the face of your business, you’ll eventually cut down on the unnecessary information that you post.

Maintaining a blog is a highly-effective way to engage customers and promote your brand. Make full use of social media by responding to queries and complaints that people have about your business. That way you’ll seem interested and earn the loyalty of your clients.

More Social Media Sites Equal More Traffic

Before you join a social media site, you need to have an understanding of your business and the market you’re targeting. If you’re a publication company, sites like WordPress, Blogspot, Facebook, LinkedIn, and Twitter will help you engage the interest of numerous readers and writers (potential clients). Instagram, Pinterest, and Tumblr are better suited to photography businesses.

The ‘Many people have asked …’ Line Works

If you’ve been starting your posts with ‘Many people have asked …’ line, then you probably need an efficient content marketing team. Hiring a capable team to handle your social media channels will help you create engaging content. Rather than reiterating what’s already been said, innovative content that captures the essence of your business will help you garner more followers.

So avoid these mistakes, and your social media presence will only be fruitful for your business. It’ll also help you increase your fanbase, retain loyal customers, and increase your revenue.

The key to writing intriguing SEO-friendly content

The key to writing intriguing SEO-friendly content

Developing fresh content to attract a larger audience for your blog or website can be a real challenge. There are two major elements to think of while writing: how to make your article more entertaining in order to improve conversions and how to increase traffic. The majority of people use search engines, which is where most of your web traffic comes from. What you need to remember is that people come first while search-engine algorithms come second. Write articles that prove your point to readers instead of just writing content filled with keywords.

How to improve your content?

Before you get into how SEO content can boost your viewership, it’s important to brush up on your writing skills. Good writing can be learned and as a marketer, you need to convey your thoughts through interesting mediums and put them across differently to reach larger audiences. Here are a few tips that will help you boost your writing skills.

Be yourself:

This might be the most clichéd advice you could receive but it works. Add a unique touch to your brand by adding a little bit of humour and indulging in some quirky writing. Of course, you have to keep to the standards of the industry to some degree, for professionalism, but adding a little character to your content will take you a long way. This will encourage your readers to share, comment on, and eventually buy your product or service.

Be relatable:

When you’re trying to sell your ideas, there’s no point being theoretical by giving your audience boring case-studies as examples. You will lose your audience’s attention; you can, however, be engaging by giving them relatable examples. Find some interesting points of connection by using trending or pop-culture references to get your point across. These references are bound to interest them more than ordinary facts or confusing numbers.

Step into your audience’s shoes:

Make sure you use the right language while writing, stay away from any kind of jargon. Keep your content crisp and short, and break down hard-to-understand content. Add links to explain your point better and go through your articles again and again and remove what isn’t needed. The more on-point you are, the better your audience will be able to grasp information.

The Key To Writing Intriguing SEO-Friendly Content

How SEO content can boost your viewership

Now that you know how to keep your audience captivated, you need to work on increasing your audience. Optimizing your content for search engines is a proven way to boost viewership.

What exactly is SEO?

SEO is a method of optimizing your content for search engines in order to help it rank higher than content from other sites that target the same search terms.

Choose the best:

Without a proper keyword research, your SEO campaign cannot take off. Stick to picking specific keywords that are unique to your company and are easy as well as conversational. These keywords need to be included into your subject matter in a natural way and should gel well with the subject matter. Readers, especially those who spend a lot of time online, will notice if you’ve overloaded your content with keywords.

Camouflage:

Make the best use of your keywords by placing them in titles and subtitles. Use keywords based on their popularity. The most used keywords can be included in the title and you can also cleverly add them to your content. Ensure you camouflage the keywords in the article and ensure that the flow of the piece isn’t interrupted.

Pictures matter:

Use images in your content so that it pops up on image searches as well. Pictures also add character and break-up your content in a good way. Articles with plenty of pictures are bound to get more digital attention and are more likely to go viral.

Using these simple tips, you can boost your SEO ranking in no time; therefore you better the chances of improving your reputation as a quality content provider, which in time will increase the readership for your articles.

Learning the Ropes of Social Media Marketing

Learning the Ropes of Social Media Marketing

Social media marketing is a very powerful tool. It’s a double-edged sword seeing as how it can either build you up or crush you. Ideally, you want to stay away from trouble by taking steps to protect yourself. Here’s how you can do that:

1. Respect copyright.

Copyright is generally defined as the exclusive legal right issued by the creator of the audio, visual or literary material for the public to utilize. Respecting copyright entails reserving yourself from posting any images or information from another sources unless you are given the authorization by the owner to do so. Not only that, plagiarism constitutes as a form of breaching copyright. Always cite your sources. Make it clear that you are using someone else’s information by explicitly recognizing the source.

2.  Always tell the truth.

Telling the truth not only demonstrates your integrity, it also builds your credibility. You don’t want to develop a reputation on and offline of being a massive liar do you? Once you have a stain on your reputation, it is almost impossible to make it go away entirely, whether or not it’s true. It is also critically important to provide substantiated evidence to claims.

 3.  Avoid swear words and slangs online.

According to writer of the Sprout Social, Anna Washenko, social communications can be especially tricky due to the temptation to use short forms of words and slangs. This is especially so for newbies to social media.  It is crucial to recognize and understand that, similarly to in person conversation, the audience online generally may not be impressed by communication ridden with acronyms and slang words.  They may also create confusion. For instance, “dae” and bae” have two, entirely different meanings to them.

4.  Preserve your privacy.

According to writer Christina DesMarais, a key to preserve your own privacy on social media is to abstain from distributing your social security number with others, unless it’s to the bank or your credit card company. After all, an organization may need to conduct a background check on you, and for that, they need to have your credit card information.  Otherwise, you may be the victim of identity theft.

In conclusion,  avoiding trouble online is your best defense in securing and maintain a positive reputation on social media. This will also give you some piece of mind.

Tips on Creating Content People would Share

Tips on Creating Content People would Share

When it comes to getting more visibility for your brand, an important aspect is creating content that people would notice and share with their peers. With more shares, you have a higher chance of reaching out to a bigger audience. Let’s take a look at some useful tips to help you come up with original content that your audience would love to share:

  • Make it interesting and informative

    – The content that you create should bring your audience new information about a topic that is of interest to them. You could be sharing plenty of informative articles but does your audience want to read those articles? You have to find the right balance between fun and informational when choosing a topic or theme for your content.

  • Think instructional

    – Some of the most interesting articles or infographics are those that teach us how to do something. Offer useful tips and instructions while make the topic relevant to your business. For instance, a carpentry business can provide basic tips on how to build a small shelf; a plumbing business could offer maintenance tips, and so on.

  • Focus on visuals

    – Instead of sharing lots of word content, try to focus more on infographics. This is more likely to catch the attention of the average internet user. In addition, your audience is more likely to process the information and then learn something from the content.

    If you wish to promote an upcoming event, try designing eye-catching posters instead of posting it as a status update on your Facebook page. This can make a huge difference in the way you promote your brand, products, services, or events. It has a bigger impact on your audience and your target market.

    You could even recycle the content from your blog and turn it into visual content. For instance, if you have written a blog post on how to do something, you could simply create an infographic using the post. This is an effective way to get your message across to your intended audience.

Even if you have little to no experience in creating infographics or other visual content, there are a number of tools available in the market to help you out. You can use tools to select your templates, fonts, and colors for creating unique and interesting visual content.