Blog : Facebook Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook’s New Snapchat-Like Features – Social Media Marketing

Facebook has borrowed from Snapchat again. With the launch of Stories (a 24-hour Snapchat-style photo and video feature), the social media marketing giant has mimicked its much smaller competitor. And not for the first time.

Questions On Our Minds

Is this merely an attempt to widen horizons, or an unabashed attempt at copying? Merely a move to fend off Snapchat, a much noted rival since 2011, or has Facebook realized that its users need 4 apps, not 1? Is it about outrightly killing Snapchat, or merely hiking its service to its users?

Whatever it is, this is actually the fourth time that Facebook has copied a key Snapchat feature.

Borrowing features from Snapshot seems to have worked for Facebook, though.

As of December 31, 2016, Facebook has more than 1.86 billion monthly active users.The world’s most popular social networking site, Facebook also became the fastest company to reach $250 billion on July 13 2015 (Standard & Poor’s 500 Index).

Snapchat is a messaging service for images and other media.

In May 2015, the app’s users were sending 2 billion videos per day. This reached 6 billion by November 2015. Snapchat boasted of 10 billion daily video views in 2016.It raised $1.81 billion in May 2016. The app had 10 million users in the United Kingdom and over 156 million users worldwide by Dec 31 2016.

First testing them in Ireland in January, Facebook has tried to virtually bake Snapchat features into its apps.

Facebook Features That Bear Resemblance to Snapchat

Facebook has continuously borrowed Snapchat features, with not only functional similarities but common features as well. Let’s take a look at three of these.

Instagram Stories Vs. Snapchat Stories

Snapchat Stories have been around since October 2013.

Instagram Stories have been functioning since August 2016. Instagram (Facebook-owned) lets you take a picture or video, and customize it. This content will remain for 24 hours, after which it disappears. Whatsapp and Messenger (another Facebook app) have similar features now.

Facebook Messenger’s Camera Vs. Snapchat’s Camera

In Dec. 2016, Facebook Messenger introduced a new camera interface, which is quite similar to Snapchat’s camera screen. A tiny Snap logo and digital effects are the only difference.

Facebook Original shows Vs. Snapchat Original Shows

Facebook is reportedly trying to create an original video series. Snapchat did the same thing. However, there are a few differences – for example, Snapchat wants short shows, while Facebook is opting for 30-minute shows.

So has Facebook gone too far this time, with these additions to its apps? Many people are unconvinced that Facebook’s new addition is positive. However, it wouldn’t be the first time Mark Zuckerberg bet against the house, and won.

 

How To Reach Millennials Through Social Media – Target Marketing

How To Reach Millennials Through Social Media – Target Marketing

If your target marketing customers consist of millennials, post-millennials and generation Z, then social media is the best way to reach out. This is the group that will soon become the biggest customers for all companies. That’s why you need to attract them to your brand. Here are some of the things that you need to know about new-age millennials. You’ll need to take all of this into account if you’re planning to make them a part of your marketing goals.

Millennials born between 1980 and 2000 make up 25% of the world’s population. According to a survey by Guiding Tech, it has been proved that millennials spend more on online shopping than brick-and-mortar stores. This amount is likely to double by the end of 2020.

This is the generation that has a lot of money to spend. The growth of e-commerce has only added to it. People can shop anywhere and everywhere and at any time of the day. And that’s exactly what they’re doing.

Millennials are the true digital generation. This means you can’t reach them through traditional media. Marketers are using social media to reach out to millennials and generation Z.

But the moment a marketer gets used to a particular type of content and ad on a social media platform, the customer base shifts to a new platform. But there are a few platforms that have remained stable over time. They’re expected to do so in the future as well.

Facebook  

Target Marketing

Facebook is on top of the list for many millennials. They use to it remain in touch with friends and family. The platform, with solid features like videos and messenger, has managed to remain the default social media for million of users around the world.

In a recent survey, the amount of time millennials spend on Facebook will remain the same in the coming few years. That’s because Facebook has a stable platform. They don’t introduce flashy features to try and win over any new audiences. This means that the same audience is likely to see the same ad and content. This increases brand awareness.

 

 InsTarget Marketing tagram

Millennials and generation Z make use of Instagram to maintain closer relationships. In the same survey, it was revealed that millennials are likely to spend more time on Instagram in the future. That’s because Instagram has added new features in 2016. This includes Insta Direct and live video. This attracts more users to the platform, especially millennials.

 

Snapchat

In 2016, it was Snapchat that saw the most surge in users, compared to Facebook, Twitter, and Instagram. Although the app hasn’t changed much since its inception. There’s been a few additional filters, group chat, and ability to edit snaps. It’s use as a social media platform is likely to increase over time.

While Instagram and Snapchat are slated to become the best social media to reach millennials, it’s important for professionals to know where their audience spends time. They also need to spend time to figure out where they’re headed next. This can help stay ahead of trends.

Keeping an eye on the platforms and the features they are adding is important. If new features interest their target marketing audience, they need ramp up their advertising strategy in that network.

Gear Up for Facebook Video Ads

Gear Up for Facebook Video Ads

 

100 million hours – what would you watch with all that time? That’s about 11415.5 years. That number is just the daily, yes daily, amount of video watch time reported by Facebook users last year. We can safely assume that the amount of time people are spending watching video content on Facebook has likely gone up since then. Given the popularity of video content on Facebook, it should come to no surprise that Facebook video ads are being tested  – both in timeline videos and live video streams.

In order to be able to add these videos to your live stream, a user must have at least 2000 followers or at least 300 viewers watching concurrently on a recent live stream. Unlike Youtube, where commercials appear before a video, these videos will appear in the middle of the video. These ads will only appear after at least 20 seconds are played, and must be spaced a minimum of two minutes apart.

Gear Up for Facebook Video Ads Vilampara Media

This is an opportunity for both businesses and popular video content creators – while popular Youtubers have been making money through advertising, this is a move for them to share their videos now on Facebook for profit sharing. For companies looking to advertise, ads will now be able to reach the Facebook market through popular channels.

Profit sharing for this set-up is that video content creators where the ads are posted will receive 55% of the revenue ad share while Facebook keeps the rest.

It will be quite interesting to see how this plays out on Facebook, and how adding more video advertising on Facebook will change the demand for video advertising by businesses.

How to Build a Winning Social Media Marketing Strategy for Your Busines

How to Build a Winning Social Media Marketing Strategy for Your Busines

Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led to the advent of social media marketing.  Currently, social media marketing strategy is essential for every business.

How Effective is Social Media?

‘Social media’ refers to online sites where people connect with other individuals. A recent study conducted by Pew Research Centre found that over 2.1 billion people have social media accounts and 1.7 billion of them are active users. Taking into consideration the reach of these networks, it’s unsurprising that businesses have started using them for marketing purposes.

According to the Burson-Marsteller Fortune 100 Social Statistics Report for 2012, there are more than 10 million social media mentions of Fortune 100 companies. Out of all these companies, 87% use Twitter, 75% use Facebook, and 50% use Google+.

Here are some steps you can take to create a successful social media marketing strategy:

#1: Create Goals

First, you have to zero in on a goal you want to achieve with social media as your marketing tool. In the long run, these objectives will help figure out how successful you are. Ensure that your social media goals go beyond garnering “likes” and “retweets”. It should be able to increase the flow of traffic to your website and generate leads.

#2: Study Your Customers and Competitors

Studying your customers and competitors will give you a good idea of what you need to focus on with regard to social media. Look out for what consumers need and consider the ideas your rivals come up with in order to figure out where you need to change.

#3: Survey Your Current Position

Before you can start creating a marketing strategy, you need to analyse how well you’re using social media right now. Figure out what sites your target audience uses, who is connecting to you through what social media, and how your presence in social media compares to that of your competitors. After this, you should have a clear picture of all the social media accounts the company has, who is in charge of running them, and how they contribute to the company’s success. Make sure you do this audit every few months to keep an eye on your progress.

#4: Construct a Content Blueprint

Social media and content go hand-in-hand; if you don’t have incredible content to back up your social media presence, your plans will go down the drain. There are three important elements to keep in mind for an excellent marketing strategy online. The type of content you use, the time you post it, and the frequency of each post. The best thing about social media is that you have options. This is why you can incorporate popular culture and trends into your strategy. It is important to remember that customers are more likely to connect with you if you use a more conversational tone and try to engage them rather than just inform them.

#5: Allot a Budget and Resources

According to a survey by Google, 30% of respondents say that social media strategy has its own budget. 8.7% even went on to say that this budget is included in traditional marketing media budgets, which include TV, radio, and print marketing campaigns.

Base your budget on your marketing strategy and make a list of tools you will need like social media monitoring and CRM. Also, consider services like outsourcing and advertising, and add them to the budget. Include an annual projected cost, so that you can have a clear picture of how much you invest in marketing annually.

A social media strategy isn’t set in stone. As you move forward, make sure you re-analyze your strategy to change tactics that don’t work. Remember, you need to adapt quickly to survive and evolution is a key component to moving forward.

Use These Internet Marketing Tactics to Keep Customers Coming Back

Use These Internet Marketing Tactics to Keep Customers Coming Back

In the world of internet marketing, remarketing is a key technique that helps you market to people who have visited your website.

Let’s say a user is browsing your e-retail site. They could be distracted from making a transaction by anything from a facebook notification to a photo of cats! Once this happens, you could lose this piece of business. While you can’t really stop these users from getting distracted, you can target them later using remarketing.

Remarketing shows users your ads that are relevant to the products they last looked at on your site. These ads can be in any format, such as images, animations, videos, and text. These can be placed where buyers can see them, in places like related Google searches, and on the Google Display Network. The latter is a huge group of more than a million sites and is a part of the Google Network.

This technology makes marketing a little easier, as instead of targeting fresh users, you can target people who showed interest by browsing your site. In this article, let’s take a deeper look at some of the strategies you can use to remarket effectively and successfully.

Select Your Target

The most obvious way to go is to target everyone that has visited your site. When you go about remarketing this way, all the users that visit your website will see your ads when they visit any site on the Google Display Network. This method is called standard remarketing, and you can’t really market specific products based on your users’ preferences using this technique.

Another approach, called dynamic remarketing, is when you send out ads based on the products and services they browsed on your website. This one is better tailored to suit the tastes of individual users. You can use one of these approaches to carry out your remarketing ad campaign.

Approaching Users That Didn’t Convert

The truth is that most users aren’t likely to convert—they don’t sign up for mailing lists, share your content, and most certainly don’t spend money on your product. In fact, for most online advertising, a conversion rate of 10% is considered really good.

If you already have one list that shows you the visitors frequenting your site, you can create another that shows you the ones who converted. Now, using custom combination lists, you can identify the people that visited your site but left before converting, and advertise to them alone.

Re-Engaging With Users That Used Your Site’s Shopping Cart

A certain segment of your customers will add items to your shopping cart and then leave without actually checking out. You can target these users through custom lists, subtracting the users who visited your “Order Confirmation” page from all the users that visited your “Shopping Cart” page.

Tailoring Your Ad For Your Remarketing Campaign

Now that you have your remarketing ideas down, you need to make your ads appealing in order for them to be effective. It’s a good idea to have your ideas tailored to the following guidelines:

  •  Design your ads to have the same look and feel as your website, to create that sense of familiarity
  • As with any ad, have a brief and appealing Call-To-Action (CTA)
  • Make sure the ads are relevant to the target audience
  • Mix it up with different formats, styles, and sizes
  • Schedule your ads for when your audience is likely to see them

Conversion Tracking and Effective Sites

This is a technique that shows you how many users are converting based on your remarketing campaign. If a certain website isn’t justifying your investment with sizeable results, you should consider reducing your bid or altogether exclude it from your campaign. This is easy enough to do, and you can exclude those automatically included sites that you don’t really need to show ads on.

Using these general guidelines, you can tailor your remarketing strategy to make it as effective as it can get. Select your targets carefully, use custom combination lists, make tailored ads, and track your conversion rates. By using these handy tactics, you can ensure that your customers keep coming back to you.

10 Secret Social Media Marketing Hacks From The Experts

10 Secret Social Media Marketing Hacks From The Experts

The social media landscape continues to change every single minute and it’s a herculean task to keep in touch with these changes. However, you can still hone your social media marketing skills if you’ve a few tricks up your sleeves.

Here are a few hacks from the social media experts that will let you do just that without implying much effort.

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  1. Apps that help you schedule posts on Instagram

Have you ever wondered when is the best time to share your picture/video to get the most likes and followers? TakeOff and Iconosquare crunches the numbers to examine when will be the best time to post your pictures and notifies you about the same. TakeOff also suggests suitable hashtags to go with your caption so that you can hit your target audience.

  1. Use Instagram only for editing

Disable your mobile data and Wi-Fi connection or put your phone on airplane mode, click pictures, edit them, and try and post. The pictures won’t be uploaded, but are saved in your phone. Since Instagram has an array of amazing filters, the edited or filtered pictures can be used across other social media platforms, even if you don’t want to use them on Instagram.

  1. Go offline to hide from annoying friends on Facebook

You might have one or two friends who start bombarding you with messages the minute you go online on Facebook. But, Facebook has a disabling option in the Chat section, where you can select a bunch of people for whom you’ll always appear offline, unless you decide to go online again. These people will never know when you’re online and you can go through your profile and timeline at ease.

  1. Retrieve deleted content from Facebook

If you’ve ever deleted some old pictures or posts on Facebook by mistake and can’t find them elsewhere, here’s a hack to save it for you. Login to your Facebook account and go to the General Account Settings. Here at the very end, after the Temperature Setting box, you’ll see an option Download Facebook Data. Follow the instructions given, enter your password, and you’ll soon receive a mail with a link to download all your facebook data.

  1. Sync your Facebook calendar with Google calendar

This hack is very convenient for people who often forget birthdays and anniversaries. To activate this feature, click on the Upcoming Events and Birthdays feature on Facebook and copy this page’s link address. Next, go to your Google calendar, click on the Other Calendars option on the left side of the page, and add the facebook calendar link using the drop down button.

  1. Prioritize your Facebook news feed

Have you often missed your friends’ posts because of spam and advertisements? If yes, then there’s a facebook hack that lets you determine what news you see and whose profile updates are on the top of your news feed. All you have to do is go to that person’s profile, click on the Friends tab, and select the See First option.

  1. Style your bio for Instagram

This one’s pretty easy. Create your bio using MS-Word or any such software and copy paste it in the Bio section of your profile, and that’s it.

  1. Use Rapportive for LinkedIn

Rapportive is a free Gmail plugin that will show you details of the LinkedIn profile of people emailing you. This will help you quip a better and an appropriate answer to their mail.

  1. Zoom onto Instagram photos (only for iPhones)

Now, you’ll need an iOS-enabled phone or tab for using this feature. First enable the Zoom feature from the Accessibility option, and then use the triple tap feature to zoom onto a picture on Instagram.

  1. Donate to non-profit organisations.

Make contributions to nonprofit organisations through Facebook. These organisations are verified and trustable, and you can donate any amount you want to. Just look for the Donate Now option on the organization’s profile and transfer money.

These social media hacks not only make your life easy, but also empower you with better socializing and interactive skills.

Status Update: A Privacy Hoax And Its Repercussions

Status Update: A Privacy Hoax And Its Repercussions

vilampara media social media marketing toronto

If you’ve recently come across a paragraph-long Facebook privacy warning requesting you post it as your status, don’t worry about what it means – you are not alone. This “warning” that has spread across Facebook like wildfire asks you to post and share a status that will protect your images and videos from copyright infringement. But it’s a complete hoax!

These privacy hoaxes, unbeknownst of some Facebook users, germinated on the social media website a few years ago and somehow went viral again in the recent past. So, don’t worry if youfe haven’t posted the status, nothing has changed.

If you were one of the “lucky” ones, so to speak, who didn’t fall prey to this dupe, here’s what the hype was about:

  • The post contained a legal notice stating that the issuer’s profile is private property, thus forbidding Facebook to use any of their profile information.
  • Out of the various versions of the post, one stated that users had to paste content that would prevent Facebook from charging $ 9.10 for the service of maintaining your privacy.

What you need to remember about your Facebook profile is that whatever you post on it is controlled by you; all you have to do is change your settings. But, there is a catch. Whatever you post is intellectual property and Facebook owns the license to use any IP content that you post in connection with the social media website. The upside is that the IP license expires the instant you delete your content from your account.

Read on to know what privacy changes Facebook has made over the years, especially in 2014, and how it affects your virtual identity.

Intro To Basic Privacy Tools:

The privacy settings on FB allow users to control who can see what on their profile. So, with the right settings, you can avoid unnecessary photo tagging, unknown messages, and unwarranted sharing of your images and videos by strangers. Though Facebook still owns the right to use your information, you now have the right to control who else can see and share your posts. If nothing else, this tool limits the access to your information.

You And Advertisements

A common complaint people have with respect to privacy is that Facebook discloses their personal information to advertisers, which is again is not true. Though Facebook admits that it helps advertisers reach relevant audiences, it never shares any personal information with them. Now, with the new privacy options, you can even choose what kind of ads you want to see.

The Zuckersaurus-Rex

This privacy “dinosaur” is a 2014-launched tool that the company used to warn users when they are going to share things publicly. If your privacy settings haven’t been adjusted yet then odds are you have already seen this blue dino. If you’ve yet to see it, then go to the padlock icon at the top right corner of your facebook page and click on “privacy checkup”. Whether the dino has found a permanent home on your privacy menu or it is just visiting, one thing is certain, privacy for users has leveled up!

The Internet Is Forever

What the privacy hoax brought to light was the inefficient usage of privacy settings on the social networking site. It highlighted that user posts are part of the eternal world wide web and how easy it is to lose control over them, which paved the way for research on what users could do to safeguard their information. With the number of options available on the site, it is now easy to shield yourself from unwarranted attention from strangers. Facebook allows you to control what the public eye sees. Users must remember that the internet is forever, and unless you regulate what you post and who sees it, there is no guarantee it won’t come back to haunt you.

So, use your privacy settings – the same ones that still don’t cost $9.10 – to your advantage and keep your information on lockdown.

Own a small business? Make it popular on Facebook Using Digital Marketing

Own a small business? Make it popular on Facebook Using Digital Marketing

Digital marketing has revolutionized the world of advertising. Not only has it changed the game for big brands, but it has also enabled small businesses to make their presence felt. If you own a small business, digital marketing can help you make it popular. And, what better platform than Facebook?

In this day and age, Facebook has become a platform for not just socializing, but also advertising. Brands have made a beeline to this social media website as the reach is immense.

The biggest advantage of being on Facebook is that you don’t have to spend a lot of money on sophisticated software to channelize market presence.

Interested? Here are five ways to popularize your business on Facebook.

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  1. Focus on quality

If the quality of your posts is not good, it’s easy for people to unlike your page. First things first, create a page for your brand and use the high quality content. When using pictures make sure you use high-resolution ones. If you’re selling products like jewelry, footwear, and clothes, picturization and modeling become important.

When it comes to marketing on Facebook it’s easy to skip an ad or unlike a page that gets irritating. Therefore, the idea’s to lure more people to like and follow your page by using high-quality pictures, ideas, and posts from time to time.

  1. Time your posts

For luxury products, it’s important to know the sales pickup time during festivals and holidays. Therefore, it’s important to keep a tab on when the festive season starts and ends. A good way to create market presence would be to start creating a buzz on Facebook a few days before the holidays or festivals. For example, during Diwali and Christmas, the sale of sweets and delectable go up. On the other hand, Navratri would be a good time to launch your new line of clothes.

  1. Post like a pro

Even if you don’t have a big team backing you, advertising on Facebook is so simple that it’ll look like branding is being done by a team of professionals.

First and foremost, it’s important to understand your brand and target audience. Depending on your audience niche, strategize your posts. For example, if you’re targeting luxury goods shoppers, ensure that the products are endorsed in a sophisticated way. People naturally get drawn to luxury products and so even a simple DIY crafts project should look like a high-end product.

  1. Create a welcome video

One way to attract eyeballs on Facebook is to create compelling videos. Sometimes, it has been noticed that people surfing Facebook want a way to relax and unwind after a long day at work. So, creating interesting videos is a good way to keep consumers hooked. You may hire upcoming actors to act in a creative video that delivers a social message related to your brand.

  1. Engage with your customers

It’s important to reply to product queries and complaints in a prompt manner. Once a consumer buys your product, there might be queries and complaints related to it. You’ve to make sure that you answer their queries and solve their complaints at the earliest, so that there’s no room left for negative feedback.

At the end of the day, the best way to do business is to have a solid marketing strategy and a user-friendly  feedback portal, so think big and deliver on promises. Because, the flipside of marketing on Facebook is that complaints can be made publicly. Therefore, with quality branding, it’s also important to deliver quality service, as they both go hand in hand.

Facebook is the way forward for a successful advertising or branding campaign for a new business. And, no matter how small or big your business is, chances are you’ll be able to develop a loyal followers base on Facebook if you follow the steps mentioned above.

Facebook Marketing – Get More Likes On Your Facebook Page

Facebook Marketing – Get More Likes On Your Facebook Page

It doesn’t matter if you’re using Facebook marketing to increase your brand’s online presence or if you’re an individual using Facebook as a social tool. Facebook is the king of social networks, with 4.5 billion likes being generated every single day.

There are certain techniques you can use to ensure that you maximize the likes on your posts and updates and strengthen the online presence of your brand.

If you’re an individual using Facebook simply for social interactions, the same techniques essentially still hold good for your personal usage.

Follow these 6 simple tips to ensure that those likes keep coming in!

Facebook marketing

Post Loads Of Photos And Videos

Since people are visually oriented by nature, this is a great idea when you’re trying to garner as many likes as possible. Think of it this way—if you could either post a 1000-word status update on a great pizza you had or upload a great-looking image of the same pizza, which one do you think would gather more likes? |

The picture, you say? Yes, of course!

But before posting pictures on your wall, make sure you add a witty and intriguing caption that will quickly engage people’s attention. For instance, “This guy’s pizza-making skills are out of this world!”

Use tags when appropriate—people tend to like seeing pictures of themselves, and when their involvement in the content of a post is acknowledged.

However, make sure you’re not spamming people’s timelines with tags simply to gain visibility. This is embarrassing, and is bad for your credibility.

Short And Sweet Is The Way To Go

When writing a Facebook post, it is necessary to keep your posts short and to the point. With instant accessibility to a variety of content, your average internet audience is, to put it bluntly, very short on attention.

People don’t want a long narrative on your day at the hairdresser’s—an anecdote about an incident that happened there would be better appreciated than the longer, more detailed story. Content consumers want entertainment, and they want it right now.

Since you’re not technically limited to a character count in your Facebook posts—unlike Twitter— you are the sole judge and decider of your posts’ length, and you’d do well to keep it concise and readable.

Nourish People’s Sense Of Importance

What makes the internet so awesome is that everyone can publish their opinion. Give your viewers a chance to voice their thoughts by regularly asking them questions. When people see that you value their opinions, they tend to respond to your posts and thus follow your posts with more interest than usual.

Abstain from asking generic questions that can easily be googled, and ones that are subject to opinions, like “What is the best way to make eggnog?”!

In fact, all you have to do is make sure that your post provokes a strong response and with a little luck, the internet will overwhelm you with likes.

Timing Matters

Common opinion will tell you that you need to post when there’s maximum activity on your network. This is a misconception.

You need to check and see what time works best for you. To help you create a unique posting schedule, there’s nothing better than simple, trial and error.

The frequency of your posts also matters; posting sporadically is a bad idea, but so is putting up a post every 5 minutes. According to studies carried out by Kissmetrics, 1-2 posts a day make for 40% more engagement and by extension, more likes.

Activity Matters Too

Your activities on Facebook, apart from posting, also have an effect on your overall appeal, and therefore your posts’ likes. When you share an article written by someone, Facebook does you the favor of letting that person know, boosting the potential for you to connect with them and their audience.

Facebook Plugins On Your Blog

These can come in handy when you publish articles on your blog, giving people the opportunity to like and share your content as they’re consuming it. Given the fleeting amount of attention your typical internet audience pays you, this is a good way to canvass all potential likes.

To summarize, all you need to do is include more visual content, post brief, engaging material at appropriate intervals, and stay active on your blog and facebook. By following these tips, you can ensure that your content gets the attention it deserves.

Master Instagram with 6 Handy Tips

Master Instagram with 6 Handy Tips

It can be said quite confidently that Instagram is an absolute phenomenon in the world of social media. Created in 2010 by Stanford graduate duo—Kevin Systrom and Mike Krieger—this free mobile app skyrocketed to 100 million users before Facebook acquired it in 2012. Instagram is immensely popular around the world; according to a post on the company’s blog, it now has 400 million users.

There are some handy tricks that, when used effectively, can help you become an instant star on this network. Let’s take a look at six of these, and how you can use these to hashtag your way to insta-stardom!

When Editing Posts, Take Your Time

When you’ve just taken a breathtaking photo that you absolutely need to share immediately, hold off for a bit. Consider your various editing options, and make the appropriate touch-ups.

Maybe you can use another app, or run it through your desktop’s image-editing software. Upload your picture only after you’re completely confident that you have the best version of it. This can make a major difference, so far as the likes and impact it can earn are concerned.

Master Instagram With These 6 Handy Tips

Add a Touch of Class with Text Overlays

Text can be the missing element from your image uploads that were just short of perfectly classy and uber cool. Overlays can add an element of cool to your already beautiful images.

This opens up a number of cool possibilities, as you can add anything from inspiring quotes to funny and eye-catching captions. Using one of the many versatile and easy-to-use apps, you can add the text you want, and just the way you want it, in a matter of seconds.

Some of the more popular text overlay apps include Over and Mystic.

Brightness Adjustments

The brightness tool has a significance that is completely missed by the average user, and you might be missing out on this handy tactic as well. The built-in brightness settings on the Instagram app can make for a handy way to improve the photo without significantly changing your original photo.

In fact, a number of bloggers use only the brightness and saturation settings to fulfil their editing needs.

Don’t Overuse #Hashtags

The hashtag is a handy way to make sure your photo reaches the audience it was intended for. However, a surprisingly large number of people are unaware of this basic fact. Make sure you don’t join the hashtag abuse brigade, peppering each post with irrelevant hashtags.

Unlike twitter, you aren’t technically limited to a certain number of hashtags; simply make sure that you don’t use hashtags that don’t make any sense in the context of your picture.

A definite no-no is using hashtags in front of every word in a sentence; this, in addition to making no sense, is also incredibly annoying to your audience. For example, don’t say “#i #just #love #sunsets.”

Don’t Forget Your Profile Page

When new people want to make a decision on whether to follow you, the first thing they see is your profile page. Make sure you give them enough good reasons to hit that “follow” button. You’ll need to post some information about yourself, your work, and the kind of photos your audience can expect.

Make sure you use the “website” space to post links to your twitter page, your blog feed, and/or your portfolio.

Once you’ve used this to sell yourself to your potential followers, sit back and become an Insta-celebrity!

Master Instagram With These 6 Handy Tips

Make Use of Instagram’s Filters

Instagram comes pre-loaded with a number of handy filters that can help to make your images better-looking, when used tastefully. Try using each one, as well as a combination of multiple filters, to achieve the best version of your picture.

Taste and restraint are key here; randomly added filters aren’t a good idea. Ultimately, this is a matter of your opinion and no one else’s. If you want to achieve popularity, the tried-and-tested methods are generally the safest options.

You, and your choices, ultimately decide the level of popularity you achieve on this popular social medium. Try and incorporate these tips and tactics into your Instagram game and watch as the likes start increasing. Remember the hashtag rule, use text overlays, and use filters on your way to Insta-popularity!