The past few years have taught us a lot about the effectiveness of social media. It is a very powerful tool if used correctly and to its fullest potential. Social media marketing blends traditional marketing styles with modern media to get your products and services out to the world.
It involves a process of innovation, creation, production and finally, communication.
What Is Social Media Marketing?
This is a process that raises the awareness of a brand through the medium of social media platforms.
Social media is a savior for small and new businesses, levelling the playing field and letting them compete with larger firms with bigger budgets. A study concluded that around 78% of all small businesses use social media platforms to gain popularity and consumers.
Marketing strategies on social media are tailored to fit the individual platform. Understanding them is crucial. For instance, Facebook is the most active on Fridays, and there are six different forms of communication on Twitter alone.
The Rise Of The Video Generation
With potential customers/clients consuming so much video today, it would be a shame not to include videos on your social media marketing strategy. Here are few tips to enhance your video marketing skills.
Keep It Story-Centric
A video shouldn’t be centered on selling the product. It should be able to capture the highlights and captivate the audience emotionally.
The Time Bomb
Long video ads tend to get skipped instantly, unless they have a really good story line. If you don’t have that, make a shorter ad, but one that’s sufficiently captivating. A 10-second ad too can impact the viewers, so make the best of it.
Videos become an added asset to your business. It becomes evident when there is 200-300% increase in click-through rates.
Encouragement To Buy
A video can alter the entire perspective of your buyers. Generally, purchases are made after viewing the videos of the desired products: these act as enhancing agents.
The Number Of Video Viewers
About one third of the world’s population watches videos online, and get their information from them. Almost 63% of the world’s video-consuming population buy products after watching these videos.
Fidget spinners, for examples, are simple toys. But did you know they are as popular as they are, because of the way they have been presented? Videos of people using those spinners have led to a frenzied fan following.
All a video needs to be is creative and unique. Social media is a growing platform for marketing business as the investment costs are not that high and the turnout could be a bounty full!
It might be high time you made an investment in social media marketing!
Videos Help In Brand Recall
Through videos, customers remember brands easily. Around 70% of the total population can recall the videos they have seen online. It follows that they’d remember your brand through a catchy video.
Social Media Is Huge
In fact, that might be a big understatement!
If you ever happen to start an online fashion store, you could use Instagram to spread the word. It has both video and text features that enable you to describe the product. Clicking a picture of the product give an assured that there will be no case of ‘expectation versus reality.’
If people order things from you and they actually like it, they would definitely tell their friends about it. That way, your business grows even further.