Blog : Hashtag

How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Master Instagram with 6 Handy Tips

Master Instagram with 6 Handy Tips

It can be said quite confidently that Instagram is an absolute phenomenon in the world of social media. Created in 2010 by Stanford graduate duo—Kevin Systrom and Mike Krieger—this free mobile app skyrocketed to 100 million users before Facebook acquired it in 2012. Instagram is immensely popular around the world; according to a post on the company’s blog, it now has 400 million users.

There are some handy tricks that, when used effectively, can help you become an instant star on this network. Let’s take a look at six of these, and how you can use these to hashtag your way to insta-stardom!

When Editing Posts, Take Your Time

When you’ve just taken a breathtaking photo that you absolutely need to share immediately, hold off for a bit. Consider your various editing options, and make the appropriate touch-ups.

Maybe you can use another app, or run it through your desktop’s image-editing software. Upload your picture only after you’re completely confident that you have the best version of it. This can make a major difference, so far as the likes and impact it can earn are concerned.

Master Instagram With These 6 Handy Tips

Add a Touch of Class with Text Overlays

Text can be the missing element from your image uploads that were just short of perfectly classy and uber cool. Overlays can add an element of cool to your already beautiful images.

This opens up a number of cool possibilities, as you can add anything from inspiring quotes to funny and eye-catching captions. Using one of the many versatile and easy-to-use apps, you can add the text you want, and just the way you want it, in a matter of seconds.

Some of the more popular text overlay apps include Over and Mystic.

Brightness Adjustments

The brightness tool has a significance that is completely missed by the average user, and you might be missing out on this handy tactic as well. The built-in brightness settings on the Instagram app can make for a handy way to improve the photo without significantly changing your original photo.

In fact, a number of bloggers use only the brightness and saturation settings to fulfil their editing needs.

Don’t Overuse #Hashtags

The hashtag is a handy way to make sure your photo reaches the audience it was intended for. However, a surprisingly large number of people are unaware of this basic fact. Make sure you don’t join the hashtag abuse brigade, peppering each post with irrelevant hashtags.

Unlike twitter, you aren’t technically limited to a certain number of hashtags; simply make sure that you don’t use hashtags that don’t make any sense in the context of your picture.

A definite no-no is using hashtags in front of every word in a sentence; this, in addition to making no sense, is also incredibly annoying to your audience. For example, don’t say “#i #just #love #sunsets.”

Don’t Forget Your Profile Page

When new people want to make a decision on whether to follow you, the first thing they see is your profile page. Make sure you give them enough good reasons to hit that “follow” button. You’ll need to post some information about yourself, your work, and the kind of photos your audience can expect.

Make sure you use the “website” space to post links to your twitter page, your blog feed, and/or your portfolio.

Once you’ve used this to sell yourself to your potential followers, sit back and become an Insta-celebrity!

Master Instagram With These 6 Handy Tips

Make Use of Instagram’s Filters

Instagram comes pre-loaded with a number of handy filters that can help to make your images better-looking, when used tastefully. Try using each one, as well as a combination of multiple filters, to achieve the best version of your picture.

Taste and restraint are key here; randomly added filters aren’t a good idea. Ultimately, this is a matter of your opinion and no one else’s. If you want to achieve popularity, the tried-and-tested methods are generally the safest options.

You, and your choices, ultimately decide the level of popularity you achieve on this popular social medium. Try and incorporate these tips and tactics into your Instagram game and watch as the likes start increasing. Remember the hashtag rule, use text overlays, and use filters on your way to Insta-popularity!

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

Harness the Hashtag: How Small Businesses can Benefit from Twitter Marketing

The iconic blue bird is warbling louder than ever. Twitter marketing has gone from #PassingFad to ‘#Here2Stay’ since its launch in 2006. Businesses, at least the forward-thinking ones, jumped on the Twitter bandwagon and had benefited greatly from it.

What is it about these 140-character long tweets that work so well? In this article, we delve into what Twitter can do for a small business and why you should cash in on this.

But first, let’s take a look at the statistics involved with this social network:

  • Twitter has more than 270 million active users
  • Around 20% of Internet users have Twitter accounts
  • Every second sees an average of 6000 tweets
  • The average Twitter user is subscribed to at least five businesses

To call this social media network, ‘impressive’ would be underselling it. So, what can your small business use Twitter for?

Tap Into The Pulse

vilampara tap into the pulse of twitter users

Millions of users are active on Twitter right now. They are all potential customers.

By simply searching Twitter using the right keywords, you can get an accurate representation of what people think of a certain idea or product. A few decades ago, this kind of access to actionable insights would have been unthinkable. Now, it’s commonplace.

You would be amiss to pass upon this treasure trove of information. Using the insights you glean from Twitter, you can adapt your product or service to the current market climate.

While Twitter can’t replace comprehensive market research, it’s a great addition to your toolkit.

 

Drive Brand Awareness

vilampara drive brand awareness

If you’re a small business owner, then you know the importance of brand awareness. It can be a struggle to capture people’s attention in today’s saturated market. It’s going to be an even bigger struggle if you don’t use all the tools you have at your disposal.

Twitter can do incredible things for your brand image and awareness. Get the word out about any offers, promotions, or specials you might have and rest easy, knowing that it’ll reach your followers.

Create a profile for your business and reach out to the masses. Remember those statistics about the average user being plugged into the Twitter feeds of at least 5 businesses? You can, and should, be one of those companies.

Create a content strategy and get started today!

Leverage Transparent Customer Service

While we’re talking about your customers, there’s another important use of Twitter that needs to be touched upon. Customer service can make or break your business in this day and age. What better way to showcase your customer service skills than with Twitter?

It’s easy for your customers to reach out to you using this platform. This gives you the opportunity to improve your brand image and solve their complaints efficiently.

Business Connections At Your Fingertips

B2B networking is now easier than ever before. A number of high-profile individuals have an active Twitter presence. You have a direct channel of access to everyone from celebrities to top professionals from every field.

Drop them a line, strike up a conversation, and you never know where it could lead. Twitter helps you put yourself out there for free.

See What The Competition Is Up To

vilampara see what competition is up to

Want to see what you’re up against? No problem, Twitter’s got you covered. Look up your competitors on Twitter and go through their Twitter feeds regularly. This can give you insights into their methods and weaknesses. Adopt what you can and learn from any mistakes they make.

The advantages of using Twitter are manifold. So create your account today and don’t forget to stay active. Use your 140 characters well!