Blog : Internet Marketing Toronto

Social Media Marketing: Hiring In-house Versus an Agency 

Social Media Marketing: Hiring In-house Versus an Agency 

With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm.  

If you’re in a private business or an organization, you need to promote and advertise your products or services to grow your business. A common dilemma that you’d be facing is whether you should hire an agency or handle your marketing in-house?  

Hiring In-house Vs. Hiring An Agency Decision 

Social media is undeniably big. It plays a simple yet valuable role in almost everyone’s life, whether they admit it or not. It’s 2017, and you’d be lying if you said you had no contact with social media, directly or indirectly.  

Hiring In-House

Social Media Marketing 

With an in-house team, you know what’s going on instantly, and communication can seem very easy. You can easily conjure a campaign in your mind and have it translated into your marketing.  

You have control over what you want advertised and how it should be done. You picture your own brand, and you know exactly how it should look.  

Also, if there are customer inquiries, feedback, opinions, suggestions and complaints, you get to hear it first hand. This means you can take action that’s required for that particular situation. However, this could also be a problem – you’ll have to be around to advise your employees all the time, which isn’t feasible.  

But, if your in-house employees and you aren’t really familiar with digital marketing strategies, then you’re probably going to have to learn on-the-job. You’re now very likely to end up spending your valuable time acquainting yourself with the best social media practices and working on your own skills, whether it’s writing or advertising.  

Digital Marketing Agencies 

Digital marketing agencies revolve around marketing and advertising. They know how social media works and what the best ways to catch the masses are. Social media agencies also bring the experience of working with a variety of other customers. Your in-house employees may not be very familiar with what really converts on the social media landscape.  

They are experienced and are trained to sell what their clients want them to sell. After hiring an agency, you will start making clear progress from Day 1. Social media agencies may also have tactics and strategies that they know work well for their existing clients. These could be shared with new customers, increasing the value of the relationship further. 

A Mixed Approach  

Another approach is to hire a strategist or a marketing head full-time and work with this one employee to bring onboard a qualified social media company. Your strategist should be capable of assessing a social media agency well so that you eventually pick the right company to conduct your social media for you online. Remember, you are still going to need someone to interact with an agency on a daily basis. 

So coming back to the big question: In-house or Agencies?  

Agencies are professionals, and they work towards achieving the result that you want. Even if you have to spend a little more on agencies, it is a reasonable investment, mainly because that’s their job and they know how to do it. 

The results are inclined to be positive. You’ll get your money’s worth because agencies want to give the best for their clients too. In addition to not having to do the work yourself, you free up valuable resources in your organization, so you can put them to work on different projects altogether. 

With a mixed approach, you can get the best of both worlds. Supervise your marketing strategy direct with your Head of Marketing, without missing out on the executive support, expertise, and ideas that an agency might bring to the table. 

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

Smartphone Usage Statistics You Should Be Aware Of – Social Media Marketing

A smartphone is simply a mobile phone with an advanced operating system; it possesses the abilities of a personal computer operating system and the features of a mobile. The number of people who own a smartphone is constantly on the rise.

If you’re a business owner today, these are facts you absolutely need to be aware of.

Statista, in a study in 2015, estimated that there were 4.43 billion phone users in 2015. For 2016, it predicted an increase to 4.61 billion. The study further expected this number to reach 4.77 billion in 2017. In 2020, this is expected to increase to 6.1 billion (Ericsson Mobility Report).

Smartphone penetration in the following countries is as follows:

  • South Korea (88%)
  • Australia(77%)
  • Israel(74%)
  • USA(72%)
  • Spain(71%)

Developed Countries

CSomScore reports that the number of smartphone users in the US is 198.5 million.  According to the Consumer Intelligence Research Partners (CIRP), the number of iPhones in the US is 110 million. This would mean that there are around 250 million mobile subscribers, with iPhones making up 44 percent of the market.

Secondly, it is assumed that figures will touch the 80 percent threshold mark by March. This should increase with time. For populations under 40, penetration rates already exceed 80 and 90 percent.

Developing Countries

  • Turkey (+42 points), Malaysia (+34), Chile (+26) and Brazil (+26) have evidenced an increase of more than 25 points in smartphone ownership rates since 2013.
  • The country that boasts of the highest smartphone ownership rate is South Korea. Tanzania (11%), Uganda (4%) and Ethiopia (4%) are the countries with the lowest smartphone ownership rates.
  • In developing nations the number of people who have internet access has increased. According to a survey in 2014 and 2015, the following countries have shown an increase – Nigeria (+20 points), Ghana (+19) and China (+13).
  • In 20 nations men use the internet more than women. This is especially true in African nations. More men own a smartphone than women. The following countries have shown an increase in the number of men who use a smartphone – Mexico (+16), Nigeria (+13), Kenya (+12) and Ghana (+12).

Top Vendors

The leading 5 smartphone vendors according to IDC for Q4 2015:

  • Samsung (21.4%)
  • Apple (18.7%)
  • Huawei (8.1%)
  • Lenovo (5.1%)
  • Xiaomi (4.6%).
  • Other vendors (42.1% market share)

The leading US vendors (DeviceAtlas statistics for Q4 2015):

  • Apple (57.35%)
  • Samsung (10.36%)
  • Verizon (8.27%)
  • AT&T (4.31%)
  • LG (3.71%)

According to IDC the leading mobile operating systems in Q2 2015:

  • Android (82.8%)
  • iOS (13.9%)
  • Windows Phone (2.6%)
  • BlackBerry OS (0.3%)
  • Other operating systems (0.4%)

Some interesting facts from Google:

  • Users who check their phone on waking up – 68%
  • Users who have their phone beside them daily – 87%
  • Number of times people check their phones per day – 150 times per day
  • Number of minutes spent on a smartphone daily- 177 minutes

The coming decade is definitely going to see a boom in the smartphone market.  We’re undoubtedly  going to see new operating systems as well. It will be a wait that’s definitely worth it.

How To Work Hashtag Magic For Your Business – Social Media Marketing

How To Work Hashtag Magic For Your Business – Social Media Marketing

Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at.

Online, hashtags also work as a tag for organizing content into categories. Hashtags are like labels to say what the tagged content is about and what it points towards.

Hashtags are also created to denote an event or topic. It’s used by people who post content referring to the same topic/event. This allows users to network and find each other online through the shared event hashtag.

Furthermore, people looking for information can find all content posted about this event/topic by searching for these hashtags. Hashtags are not just a part of social pop culture, but also serve the essential purpose of classifying and segregating content based on common topics.  

Here Are The Most Popular Hashtags On Instagram

  1. #love – 143,817,139 photos
  2. #instagood – 97,570,915 photos
  3. #me – 80,693,198 photos
  4. #tbt – 75,411,509 photos
  5. #cute – 75,047,873 photos
  6. #photooftheday – 70,995,806 photos
  7. #instamood – 64,925,462 photos
  8. #beautiful – 54,570,181 photos
  9. #picoftheday – 53,776,027 photos
  10. #igers – 52,997,258 photos

How To Use Hashtags For Your Business

Hold Contests And Market Your Business

Create a contest for your target audience to participate. Start this on social media using a hashtag that people will use while participating. This filters out applicants from people who are interested only in your content.

Use The #FF For Networking

This tag means #followfriday. It’s used on Fridays to call out to people you want to network with. Choose the people whose tweets have been valuable to you or could be valuable in future. Connect with them using #FF.

Try Simple Twitter Chatting

You can start a text discussion using a hashtag. This organizes and puts a label to the chats. It helps you recognize the topic of the chat. Assign a catchy and unique hashtag that’s easy to use and clearly conveys your message.

Alternately, instead of creating your own hashtag, you can use an already existing and buzzing hashtag and participate in it. Find popular chat topics that match with your cause and tune into it.

Build your network by meeting Important People

If you are a B2B business, an unconventional way to make use of twitter hashtags is by getting in touch with important people. When businesses organize conferences, they often create a post and assign a hashtag to it. Relevant people will participate prior to the event.

Browsing through Twitter feeds can help you recognize any events around you. By following and mailing the persons who participate on that stream, you can make useful contacts and build your network.

Use Common Word/Topics And Convert Them To Hashtags

There’s an enormous amount of data flooded on social media that you can put to use without taking the trouble to create your own following.

Identify common topics that are generic and directly related to your product or service. Use these words as a hashtag along with your content.The content immediately gets visibility with all the people talking about this topic.

Use Competitive Intelligence Services

You can go the extra mile to make sure your hashtag strategy is working effectively. Competitive intelligence services analyze and compile the hashtags that’ll work best for you.

Top Social Media Celebrity Posts — Social Media Marketing

Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also share behind-the-scene moments to promote themselves. Instagram has continued to be the most popular platform, with celebrities sharing photos and expressing themselves online to fans. It’s also used to promote material and even respond to controversies.

Let’s look at some of the top celebrity posts on Instagram, the posts that became famous (and infamous) and got the most number of likes and comments.

Instagram

Social Media Marketing

Selena Gomez’s Coke Post

With 4.4 million likes and 170,000 comments, Selena Gomez’s coke post is one the most liked posts on Instagram. Even after 5 months, it holds to its title with 1.5 million likes and 62,000 comments. She has been aptly named ‘Queen of Insta’ by her fans, a name that suits her perfectly.

Beyonce’s Pregnancy Post

 

Beyoncé’s post has earned almost 6.5 million likes on Instagram in only eight hours. This broke the previous record of Selena Gomez’s coke post. Beyonce announced her twin pregnancy with this post and surprised fans.

Taylor Swift’s Halloween Post

Balanced—that’s one word that suits Taylor Swift. She offers a bits and pieces of her private life to her fans on Instagram but  doesn’t share too much or too often.

Taylor made a post revealing her Deadpool costume, which she took from Ryan Reynolds on Halloween. This surprised a lot of her fans. There was also a post that wished Kennedy Raye on her birthday, who’s also a part of the frame.

Blake Lively and Beauty And The Beast

If there was one celebrity whose account flourished in 2016, Blake Lively takes the cake. She shared a lot more than others. Her account performed well during the  2016 Cannes Film Festival. She engaged with her fans and posted a number of Internet memes as well. In one of her posts, the actress shared an image of her wearing an outfit that resembled Belle’s dress from ‘Beauty and the Beast’. This won the hearts of her fans.

Britney Spear’s Salad Pic

 

Simply the best ever!!!!!!!

A post shared by Britney Spears (@britneyspears) on

Britney Spears has been known to be unpredictable. That’s why everyone loves her. She uploads stock-image photos as well as photos from her other accounts. Her images always come with a unique caption. The close-up pic of a Caprese salad with the caption ‘simply the best ever’ has been a fan favourite.

Gigi Hadid’s Cool Outfit

Gigi Hadid’s posts are an absolute delight on Instagram. Her aesthetic sense is consistent. The fact that she’s doesn’t try too hard to get her photos perfect makes her all the more popular. She has a life that anyone would envy. Although she could have made her Instagram account say ‘look how enviable my life is’, she avoids that. That earns her the admiration of her fans, since she tries to relate and bond with them.

Some other celebrities you can follow on Instagram are Katy Perry, Nina Dobrev, Rashida Jones, and Zendaya (check her app too) to name only a few.

Twitter

While it’s difficult to make a list of the best celebrity posts on Twitter, there are some that stand out. Some you should follow on Twitter are Rihanna, Justin Bieber, Lady Gaga, Katy Perry, Shakira, Taylor Swift, and Britney Spears.

Some of these celebrities share multiple updates a day and have millions of followers.

Guide to Create an Online Marketing Plan for Startups

Guide to Create an Online Marketing Plan for Startups

Having an online marketing plan is more than a necessity these days, regardless of what products or services you offer. It is really important that the Internet population knows you exist. Why? Because none of your potential customers will buy from you, unless you manage to engage and reach out to the early adopters in your target group. And the early adopters are almost always available to target over the Internet.

Also, the Internet is the main hangout when people need to refer information, consume content, read reviews, and purchase products and services. So building an online presence is surely going to impact your business positively in a large way.

Creating an online presence isn’t easy. Take a look what your competitors are doing and that is when reality will set in. If your competition is doing a lot more than running a website, like a running and promoting a Facebook page, a LinkedIn company page, blogs, uploading videos on YouTube, and more, you’re already late to the party.

Don’t worry, you’re not alone. There are millions of startups out there, making plans on whiteboards, mulling over strategies to bolster an online presence that they have just begun to build.

So where do you begin? Is building a website enough? Do you need to promote your website? What is the budget that you need? What channels do you use to promote your website? Let’s look deeper:

Create A Website

Launching a website is not really enough, although that is the first thing that you need to do to formally kickstart your presence on the web.

You don’t need to know programming languages like C++ or Python to build a website. Numerous free tools are available online that help you to build websites. You can simply drag and drop design elements into templates that these tools already have. They walk you through the process and building a website is a breeze when you use such tools.

Make sure that you build a mobile-friendly website and choose a good domain name, which ideally should be your company name. Consider using e-commerce templates, or platform integrations to reduce the technical complexities.

Optimize Your Site

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Search engine optimization is important to ensure that your website gets noticed on search engines. Every time your potential customers search for information on top search engines related to your domain, you have the potential to connect and engage with them, both organically and through advertisements.

Make sure your website has relevant content and it has inbound links. Using visual media like images and videos, along with a blog strategy, are essential for startups.

Be A Social Animal

Today, social media is the best way to build a brand and audience. It’s a great way to introduce your products and services to the world as well.

Having a strong social media presence ensures great results. With over 2 billion social media users, connecting via Facebook, Twitter, et al, you can establish the initial communication line easily with your potential customers. Today, customers are a lot more comfortable connecting with businesses that they have purchased from over social media than any other format. Pick the top three relevant social networks for your target group and start promoting your business organically and through advertisements on those platforms. You will start seeing potential customers over a period of time.

Establishing your own brand takes time and requires a lot of grit and hard work. Doing it correctly, right from the beginning is half the battle won.

Steps To Create A Business Page To Boost LinkedIn Marketing

Steps To Create A Business Page To Boost LinkedIn Marketing

Founded in 2002, LinkedIn is a business and employment-based social networking platform used mainly for professional networking. With over 200 million users, it is unique and popular across the globe. Job seekers can post their CVs and employers can post jobs. Every member of LinkedIn has his or her own professional profile. In the same way, companies have business pages to boost LinkedIn marketing.

Your company page will help other LinkedIn members learn about your business, products and services, job openings, and other important updates. Opening a LinkedIn company page is easy, however, there are few things that you need in order to open a page.

Requirements For A LinkedIn Company Page

  1. You need to have your own LinkedIn personal profile with your true first and last name and your profile must be at least seven days old
  2. Your profile strength must be Intermediate or All Star
  3. The number of connections you have in your profile should be many
  4. You need to be currently employed by the company and this information needs to be listed under the ‘Experience’ section
  5. Your company email address is confirmed on your profile
  6. The email domain of your company is unique

 

Once you have fulfilled these requirements, you can create your company’s page. The steps involved are:

Step 1

Go to your homepage and move the cursor to the top and select ‘Companies’.

Step 2

You will come across a ‘Create a Company Page’ option on the right. Click on ‘create’.

Step 3

Now you need to enter your company’s name and your work email ID.

Step 4

Click on ‘continue’ and enter company details as asked on that page.

  • If your work e-mail address is unconfirmed on your profile, then LinkedIn will send a message to your mail address. Follow the instructions sent to that e-mail address, so that your work e-mail address can be confirmed. You can only create a LinkedIn company page, if your work email address is confirmed.
  • A red error message will pop up if there is any problem creating your company page.
  • Remember, there is no preview available. As soon as you click on ‘publish’, your page goes live on LinkedIn’s website.
  • In order to publish your company page, you will need to write a company description (250-2000 characters) and also include your company’s website URL

Tips To Grow Followers On Your LinkedIn Company Page

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It is merely not enough to open a company page in LinkedIn. In order to reach out to more people, your page needs followers. Here are few tips to help you gain more followers on your company page:

  • Write a compelling description and include keywords, so that people can easily find you.
  • Make sure your company page has the products and services you offer along with images. Keep in mind that the most important product or service should be on the top.
  • Have a fantastic cover image.
  • Ask your employees to connect to the page.
  • Publish updates and promote your page well.
  • Lastly, make sure that the content on your page is fresh, unique, and informational.

 

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.

 

5 Tips To Make Your Social Media Marketing More Appealing

5 Tips To Make Your Social Media Marketing More Appealing

You’re probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it’s all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you reach the majority of your target audience among the 2.1 billion users of social media across the world!

Why You Need To Make Your Posts Appealing

The internet has enjoyed a meteoric rise in popularity—42% of the 7.21 billion strong human population are now internet users. Internet-based services bring many of our daily activities onto a single device, and we can thus multitask much more efficiently than our predecessors.

However, this comes at a price—the average human has a much smaller attention span. Our attention span is now smaller than that of the famously absent-minded goldfish! We pay attention to things for a mere 8 seconds, compared to the goldfish’s 9.

What this means for your social media posts is that there is a much higher need to captivate and hold your readers’ attention. Only if you have their interest piqued, will you be able to get your information across, and subsequently market your company or sell your product.

How To Captivate Your Audience

Explained in 5 simple tips:

Social Media Marketing Toronto

1. Always Use Images

Though the saying, “Content is king”, still holds good, the impact of an image in providing a better appeal to your post is simply undeniable. There’s no doubt that your page will be more attractive if you’ve added an interesting and thought-provoking image to it. These images can be anything from a relatable funny picture to an interesting graphical representations of your data, also called infographics.

This can be put down to two reasons- images have a strong emotional factor, and can thereby attract us by involving our emotions. Also, images can provide a much-needed break from ‘content overload’ caused by too many lines of relatively boring text.

2. Mix It Up

The type of content that works varies depending on your audience and latest social trends. There is no one go-to content type that appeals to all audiences, so feel free to mix it up and post various types of content. You may use link posts, long narratives, and various other forms like image posts, videos, and question-answer interactive sessions.

The key is to find out what content types best suit your audience and what they respond to. Once you have an idea of what your target audience wants, you will be able to create truly compelling posts.

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3. CTA – Call To Action

However engaging your content may be, its effectiveness can be improved by adding what is called a “Call To Action” (CTA.) After all, when talking about business, you’re on the quest for leads, which are ways of getting the customer interested in your business. This may be through offering free e-books for download, getting customers to sign up for your blog, or even getting them to tweet what they just read.

The Call To Action is a proven method of getting your audience involved in your blog/social media feed, and you’d do well to utilize its potential appeal.

4. Connect On an Emotional Level

It is a well-established fact that human beings respond better to emotions. As far as social media posts go, emotionally provoking posts—whether positive or negative—get the maximum attention. As readers get involved on a personal level, they are much likelier to share posts with friends, tweet them to larger audiences, and spread the word—all of which ensure that your content reaches a large audience.

Even if you’re not posting about famine in Africa or your team winning a world cup, your posts can still have a better connect with your audience by framing it right. It’s as simple as including content that can bring a smile or create a genuine emotional response, however small.

5. Engaging Conversation

By engaging your audience in a conversation, you can easily connect with them, and be attuned to their likes and needs. To create a post of this type, all you have to do is initiate a conversation. For instance, you could address a question to your readers and ask them to reply in the comment section, or encourage them to submit pictures regarding a certain topic or interest.

When you get your audience involved in a conversation, their focused attention is almost guaranteed; this is the power of two-way communication!

That’s all there is to it—you can make your social media posts more appealing by using images, writing emotionally engaging content, showing variety, and using calls to action. Use these simple tips and get your post viral!

4 Dream Jobs Within Social Media Marketing

4 Dream Jobs Within Social Media Marketing

We live in what can be described as the golden age of social media, as it’s more integral to our lives than ever before. Not only has social media transformed the way we network, socialize, and connect, but it has also opened doors to a whole world of career opportunities. With social media marketing becoming a vital part of the way businesses are run around the globe, top-notch companies are now looking for professionals with extensive knowledge of the subject.

According to PayScale, 11 out of 20 social media jobs pay more than the national average of approximately USD 43,400. Nowadays, more than 87 percent of small businesses are using social media as a marketing tool, which is evident from Constant Contact’s Small Businesses’ “Then and Now” survey conducted in 2013.

So, if you live and thrive on social media, chances are that your dream job is one of these high-paying options:

SEO Specialist

In a world where technology outperforms print media in the information race, social media plays a significant role in making that possible. And with the presence of innumerable online competitors, companies want to have a significant virtual presence among its present and potential customers. This is where SEO comes in, to ensure maximum digital exposure of the organization.

So, if you know how a search engine works, understand how optimizing content can improve its reach and exposure, and love to research online content, then being a search engine optimization (SEO) specialist is your calling. This job requires a sound knowledge of keywords and algorithms on which different search engines are based. You must be able to analyze websites and improve their online reach by creating search-friendly, high-quality online content. Your salary as an SEO specialist, depending upon your skill level and experience, will be anywhere between USD 25,793 and USD 60,361.

Social Media Marketing Manager

Given the ease and cost-effectiveness of practicing marketing strategies in a digital space, social media marketing has become a buzzword of sorts in the business world. To successfully use this marketing tool, you’ll require a sound knowledge of marketing and how different social media platforms work.

Since each social media platform works differently, your job responsibilities will include crafting different marketing strategies for them, which is crucial to make a brand stand out online. Hence, a degree in Marketing, such as an MBA with a specialization in digital marketing, would be preferable. The average annual salary of a social-media marketing manager is around USD 57,000.

Online Community Manager

With communities coming together online to share similar interests, organizations need professionals to target their potential audience and ensure active participation from them to increase brand loyalty and web traffic. An online community manager makes this possible by acting as the liaison between the company and its customers. As a community manager, your responsibilities will include content posting on social media platforms and handling day-to-day conversations with customers. This could prove to be an ideal job if you enjoy building and maintaining relationships. The annual salary for an online community manager can lie anywhere between USD 30,538 and USD 72,662.

Social Media Copywriter Or Blogger

Apart from lucrative salaries of around USD 15,417 – USD 69,634, this profession also offers perks like flexibility and the ability to work from home. If you have a knack for writing, excellent English, and an understanding of social media and SEO, then you should consider being a social media copywriter or blogger. As a social media copywriter, you will have to create engaging, valuable content via blog posts and social media networks to attract readers.

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So, if you are a social media enthusiast, don’t think twice before capitalizing on the opportunities that the social media industry has to offer. Brush up your social media skills and get ready for a promising career!

Social Media Marketing Blunders You Need To Avoid

Social Media Marketing Blunders You Need To Avoid

Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.

Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.

Poor Design

No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.

Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.

Social Media Marketing Blunders You Need To Avoid

Missed Calls To Action

A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.

Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.

Unlinked Posts

It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.

You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.

Facebook’s 20%

It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.

These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.