We are living in a fast-moving world where our lifestyle and latest technologies are closely linked. The two are changing simultaneously, and companies are changing their marketing strategies to keep up. While new products are introduced in the market just the same as before, the approach to selling them has drastically changed. The traditional marketing…
With everything from your financial transactions to socializing going digital, social media marketing has become the practical approach to business advertising. Using emails, pay per click campaigns, wireless text messages, RSS, blogging, podcasts, broadcasts and more, digital marketing has taken the field of traditional offline marketing by storm. If you’re in a private business or…
A smartphone is simply a mobile phone with an advanced operating system; it possesses the abilities of a personal computer operating system and the features of a mobile. The number of people who own a smartphone is constantly on the rise. If you’re a business owner today, these are facts you absolutely need to be…
Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at. Online, hashtags also work as a tag for organizing content into categories. Hashtags are…
Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led…
You’re probably aware of the impact that social media can have, especially when promoting your business online. With the heavy influence that social media marketing can have, it’s all the more important for you to make your posts on these sites as appealing as possible. With these 5 simple tips and tricks, ensure that you…
If you’re a game developer, hats off to you—you’ve already mastered the relatively complex parts of coming up with a concept, coding your game, and creating a product. Watching your baby come to life with the characters, worlds, and levels you created can be gratifying in itself. However, with poor content marketing, your potentially awesome…
It doesn’t matter if you’re using Facebook marketing to increase your brand’s online presence or if you’re an individual using Facebook as a social tool. Facebook is the king of social networks, with 4.5 billion likes being generated every single day. There are certain techniques you can use to ensure that you maximize the likes on your…
You have a great start-up idea that you’ve successfully managed to jump start. And, you’re a visionary who’s looking forward to placing their product in the market. However, you have a tiny constraint when it comes to budget and you don’t want to throw in all your money into marketing. So, what steps can you…
It can be said quite confidently that Instagram is an absolute phenomenon in the world of social media. Created in 2010 by Stanford graduate duo—Kevin Systrom and Mike Krieger—this free mobile app skyrocketed to 100 million users before Facebook acquired it in 2012. Instagram is immensely popular around the world; according to a post on…
By now, it’s a known fact that a website plays a key role in business success. Yet, like a lot of businesses, your website may seem to have lost its punch. Today, many business owners who have invested time, effort and money in creating an easy-to-navigate, SEO friendly website are wondering why it has stopped…
This is a time where social media plays a large part in our lives. With the majority of the population spending most of their time on social media, it has the ability to creates a strong impression on both brand perception and purchase decisions made by consumers. This makes social media the right platform to…
A business in this time and age can succeed only if it has all the right ingredients in place. It needs the product/service that is in demand, the right time to market and most importantly, a means to reach the audience. So how do you build a social media audience for your business? Social media…
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