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Steps To Create A Business Page To Boost LinkedIn Marketing

Steps To Create A Business Page To Boost LinkedIn Marketing

Founded in 2002, LinkedIn is a business and employment-based social networking platform used mainly for professional networking. With over 200 million users, it is unique and popular across the globe. Job seekers can post their CVs and employers can post jobs. Every member of LinkedIn has his or her own professional profile. In the same way, companies have business pages to boost LinkedIn marketing.

Your company page will help other LinkedIn members learn about your business, products and services, job openings, and other important updates. Opening a LinkedIn company page is easy, however, there are few things that you need in order to open a page.

Requirements For A LinkedIn Company Page

  1. You need to have your own LinkedIn personal profile with your true first and last name and your profile must be at least seven days old
  2. Your profile strength must be Intermediate or All Star
  3. The number of connections you have in your profile should be many
  4. You need to be currently employed by the company and this information needs to be listed under the ‘Experience’ section
  5. Your company email address is confirmed on your profile
  6. The email domain of your company is unique

 

Once you have fulfilled these requirements, you can create your company’s page. The steps involved are:

Step 1

Go to your homepage and move the cursor to the top and select ‘Companies’.

Step 2

You will come across a ‘Create a Company Page’ option on the right. Click on ‘create’.

Step 3

Now you need to enter your company’s name and your work email ID.

Step 4

Click on ‘continue’ and enter company details as asked on that page.

  • If your work e-mail address is unconfirmed on your profile, then LinkedIn will send a message to your mail address. Follow the instructions sent to that e-mail address, so that your work e-mail address can be confirmed. You can only create a LinkedIn company page, if your work email address is confirmed.
  • A red error message will pop up if there is any problem creating your company page.
  • Remember, there is no preview available. As soon as you click on ‘publish’, your page goes live on LinkedIn’s website.
  • In order to publish your company page, you will need to write a company description (250-2000 characters) and also include your company’s website URL

Tips To Grow Followers On Your LinkedIn Company Page

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It is merely not enough to open a company page in LinkedIn. In order to reach out to more people, your page needs followers. Here are few tips to help you gain more followers on your company page:

  • Write a compelling description and include keywords, so that people can easily find you.
  • Make sure your company page has the products and services you offer along with images. Keep in mind that the most important product or service should be on the top.
  • Have a fantastic cover image.
  • Ask your employees to connect to the page.
  • Publish updates and promote your page well.
  • Lastly, make sure that the content on your page is fresh, unique, and informational.

 

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

Social Media Marketing Cheat Sheet For The Top 5 Used Channels

It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a lot of choices.


Use the following cheat sheet to get the best out of the top social media channels out there:

Facebook

Well…this site doesn’t need any introduction. More than half of the world is on Facebook and this is the largest social media channel. Companies can connect to customers directly via their Facebook pages and also share latest updates.

Open a company page on Facebook. Make sure to share content every day. You can pay to promote your page as well to reach to more number of people. This will help you grow your page. Special features for e-commerce stores, live video streaming, and detailed consumer insights make Facebook a great place to reach out to your target group.

Regardless of the product or service you sell, you can benefit by opening a Facebook page. Publish posts for free and create traction for your brand by making your posts go viral, a great option for companies on a tight budget.

Twitter

With more than 320 million active users, and over 31% in the age group of 18-29, Twitter allows you to connect to existing and potential customers direct. It’s touted that more than 72% of people are likely to make a purchase from a small business only after interacting on Twitter, in the near future. So, it’s really important that your business has a Twitter presence.

Using hashtags is what you need to do when on Twitter. Join in on conversations that are in your area of expertise and you will start drumming up the kind of attention you need. You can share text updates of not more than 140 characters and use hashtags before a relevant phrase or keyword, so that they pop up easily on Twitter search, allowing others to join in on your conversations. You can share links and videos on Twitter as well.

Vilampara media social media marketingLinkedIn

Connecting professionals from across the world, Linkedin is the largest professional social network.

As a business owner, you can open your company’s page. Try and make at least 20 posts every month to get results via this social media platform. While LinkedIn is continuously making improvements to their page functionality and feature set, other features on their platform such as their recruitment and sales features have been gaining a lot of positive reviews. These are likely to do well on LinkedIn in 2017.

YouTube

More than one-third of the people on the Internet are now YouTube members and this is the most popular online video streaming site.

Video content is increasingly becoming popular. If you aim to reach a larger audience that comprises mainly of millennials, then YouTube is a great option for you. Short informational videos can bring a large number of customers to your page. Aim to upload small videos once or twice a week and share them on other social media platforms like Facebook and Twitter.

Instagram

Instagram has 400 million users. It is more or less entirely mobile and is ideal for businesses related to media, entertainment, and fashion.Vilampara media social media marketing

Instagram is a great option if your target group consists mainly of youngsters and you want to focus on specific brand categories. Share short videos and images relevant to your business every day. Run picture contests, and create a visually stunning touch point for your brand with Instagram.These are the top five used channels on the internet. While it’s not necessary to use all the channels, the perfect mix depends on your kind of business. At the end, it should add value to your customers and clearly help you in your goals of engaging with them and building a brand.