Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark.
Marketing through social media is pervasive; everyone is in on it. But even with its widespread use, only a few businesses are actually benefiting from it. The reason: companies aren’t completely clear with the nuances of social media, which is why they tend to make mistakes while marketing online. Here are some common social media marketing errors you should avoid when adopting a strategy.
No matter how kickass your content is, prospective clients won’t bother looking at it if your site’s layout would make most web designers cry. Humans are visual creatures hence, an appealing website design can go a long way in retaining attention. Without it, all your work might as well had not been done.
Another mistake businesses make, is leaving their brand logo out of relevant posts. The purpose of social media marketing is to build a reputation. If you forget to insert your logo wherever it is needed, customers won’t connect posts and advertisements with your brand. The logo acts as a constant reminder for people, ensuring that they can identify your brand when they see it.
Missed Calls To Action
A call to action is that aspect of your content that entices customers into engaging with you, which is essential to retain your services or buy your product. Often, this is a simple sentence that links them to the product you’re trying to sell.
Inserting a call to action once in awhile is essential for customers to remember that you’re posting content for a reason. It keeps them connected to your brand. Miss out on it, and you’re just indulging in social media activity, without the marketing. You need to create a call to action and take the opportunity to convert leads into prospects and prospects into final consumers.
It’s essential that you post your brand across various social media platforms. Sites like Twitter, Facebook, and Linkedin have different audiences and experience traffic at different points in time. This will help you schedule your posts accordingly, and target the right audience. It also gives your brand a stronger online presence, thus improving your company’s credibility.
You’ll need to figure out what’s best for each platform and take full advantage of it. For example, Facebook is great for long posts with rich content, thanks to its large population while Pinterest is ideal for putting up images. Posts on Twitter, on the other hand, need to be concise and arrive at the point quickly. Knowing the right content to post on a platform is crucial to your social media marketing success.
It’s imperative that you understand how a site functions before starting an all-out marketing campaign. For example, Facebook has a 20% rule. When you pay Facebook to advertise your images, you need to be careful about the amount of text you place on an image. If the text covers more than 20% of the space allocated for your image, Facebook won’t promote it as extensively. This rule is set in place to ensure that businesses don’t spam people. Understand the way a site functions and you will avoid making a mistake that could prove to be disastrous.
These are a few common mistakes to avoid when you’re utilising the power of social media to better your business. Do your research, understand your platforms, and devise a solid strategy. It’ll ensure a smooth flow of operations when you tackle the online world.